In-Page Push in 2025
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Our advertising network offers powerful promotion tools across all key CPA market verticals. Among them are three popular ad formats: Web Push, OnClick, and In-Page. Each format has its own unique features that influence user engagement and final conversion rates.
Today, we’ll take a closer look at In-Page notifications, their advantages, and how they will evolve in 2025. Plus, we’ll introduce exciting new updates that will help you maximize your campaign profits.
Let’s get to it!
In-Page Push in 2025
In-Page Push is an innovative ad format that blends elements of banner ads and classic push notifications. Its key advantage is that it doesn’t require user subscriptions, making it possible to reach iOS users and significantly expand your audience.
Initially designed as an alternative to traditional push notifications for iOS users, In-Page has evolved into a versatile tool for grabbing attention and increasing conversions. More and more advertisers are now using In-Page alongside Web Push to maximize reach and engagement.
In-Page Push Features:
- Integration with the website. In-Page Push notifications are displayed on the website page and are perceived as messages from the system, browser or platform.
- No subscription required. Users do not need to subscribe to push notifications. They see notifications on the website page.
- Adblock bypass. Unlike some types of ads, In-Page Push can bypass ad blockers, which positively affects delivery to users.
- iOS support. Classic push notifications are not displayed on iOS devices. While In-Page Push doesn’t face such problem.
- Browser support. In-Page Push fuctions on all platforms and browsers.
- Low cost. There is a CPC model in Push.House. The minimum cost per click for In-Page starts at $0.0001.
Unlike other push formats, In-Page notifications are placed directly on the page and visually resemble classic banners. Thanks to this feature, advertisers manage to achieve maximum user engagement by imitating the format of classic notifications. Visually, In-Page looks the same as push notifications. The advertising creative consists of an image, headline, and text. The key difference in the design of In-Page notifications is that the creative does not contain an icon and badge, and also it’s not possible to customize the button text.
If we consider In-Page from a technical point of view, we will find more in common with classic banners than with other push formats. In-Page notification opens in the most visible part of the user’s screen. Visually, it is disguised as a system notification or newsletter, but in reality, it is only a part of the website being displayed. Styling as a system message allows to provoke the user to click due to personalization and instantly solves the problem of banner blindness.
Choosing Verticals for In-Page Advertising
The uniqueness of the advertising format allows effectively advertise offers of all available verticals on the CPA market, but achieving stable profit in the advertising of particular niches is more realistic. Currently, the most converting verticals that advertisers at Push.House promote using the In-Page format are:
White verticals are fully legal offers that provide real benefits from usage. White offers are allowed to be advertised in all traffic sources and are in demand among audiences from different GEOs. White offer categories include some nutra offers, physical goods, financial vertical and several other less popular but equally profitable niches.
As a completely legal direction of affiliate marketing, white verticals have several advantages that allow effectively advertise offers to a wide audience:
- Large number of offers. Advertisers have access to a wide range of offers in different directions: from household goods and clothing to dating services and HR offers.
- Perspective cooperation. Unlike gray verticals, where advertisers need to regularly come up with new approaches, combinations for white offers can last much longer.
- Audience loyalty. In case a user purchases a white vertical offer, they know in advance what they will get in the end. Physical goods from white niches often have authenticity certificates, which positively affects the growth of user trust and trust in the offer itself.
- Relevance. White offers are always relevant. Most of them are considered stable, which guarantees successful advertising in any season and to any audience.
White verticals include a wide range of categories, the most popular of which are:
- Whitehat (White goods) – legal consumer goods
This direction includes consumer goods that each of us regularly uses in life. White goods are one of the favorite verticals among a large number of advertisers. Rates for the successful advertising of some offers are competitive enough, which, in turn, attracts the attention of both experienced advertisers and newcomers.
- Real estate (Pay per Call) – a vertical of offers for renting or selling real estate
The advertising model in this case resembles nutra offers – the advertiser attracts traffic to the landing page, the user leaves a request and waits for representatives of the call center to contact them. It may seem that payments for selling a property can amount to huge sums, but in reality, the advertiser receives a reward for a targeted call, not for a successful sale or lease.
Gradually, the Pay per Call model has gone beyond real estate rentals and today includes everything that requires a call from a call center employee.
· Travel
This is a vertical of offers related to travel: last-minute tours, insurance, transfers, cruises, etc. Representatives of the offer are often small companies providing rental and other services. Popular payment models include RevShare, CPA, and CPC.
· Info-offers
This is a vertical of offers of various courses, webinars, and other products developed by experts in various fields, gaining popularity in recent years. The most popular courses include training and personnel development programs, but sports programs are also often encountered. Payment models here are CPA or RevShare.
· Educational offers
The vertical provides language learning programs, exam preparation courses, as well as essay and diploma preparation services. In 2025, the vertical has firmly established itself in the market as never before. The main target audience of the vertical is students. Popular payment models include CPL and RevShare.
· HR
It’s one of the youngest verticals in the market, including offers for finding employees, in other words, vacancies. Payouts are made for a successful application or employment. Webmasters are paid either for a submitted application or for the actual hiring.
Often, the vertical includes vacancies offers that don’t require spesific skills (workers, courierrs, salespeople), though recently, finding IT specialists offers have appered on the market. In this case, payouts increase significantly.
· Installs
Installs is a vertical of software offers, applications, and browser extensions. Installs are popular in almost all GEOs and offer users various software and utilities that simplify and optimize most processes related to using a PC, mobile device, or internet access.
In the case of advertising installs, users do not need to buy anything or make a deposit. The target action of most offers is installation. Once the user downloads and installs the software on their device, the advertiser receives a guaranteed payout.
Among the wide range of offers, the most popular products in the niche are:
- Antiviruses. Despite the continuous improvement of security in most operating systems, antivirus software remains popular. Anti-malware programs are characterized by their low requirements for ad materials preparation.
- VPN. These are popular services for changing GEO-location. They gained widespread use due to political instability worldwide (sanctions and service blockages), as well as the spread of cryptocurrencies and other areas requiring data substitution or complete anonymity online.
- Cleaner. Applications for clearing cache and other “junk” from mobile phones and PCs are popular among owners of devices running on Android and Windows operating systems.
- Ad blockers. As the name suggests, these programs allow users to view content, visit websites, and browse the internet without ads.
Sweepstakes is a vertical of sweepstakes and lotteries, popular among both advertisers and audiences regardless of the season or advertising region.
Sweepstakes offers invite users to participate in drawings in exchange for a target action: registration, filling out a form, or linking a card. Prizes for participation may vary depending on the contest organizer. Usually these are mobile equipment, free subscriptions to popular services, trips, coupons and much more.
The main goal of such sweepstakes is to collect audience data and use it to achieve potential marketing goals (sales, stirring up users interest, subscriptions, etc.). The popularity of the vertical is largely determined by the simple participation conditions that do not require any investment from the user. The target audience of sweepstakes offers has no restrictions or strict boundaries. Equal interest in the niche is noted in any GEO and age group.
To effectively advertise sweepstakes offers through In-Page notifications, advertisers utilize pre-landers. On the target page preceding the landing page, there is a warming-up process that stir up the user’s interest and explains the benefits of participating in the giveaway. Pre-landers with interactive elements such as puzzles, a wheel of fortune, or gift selection are the most popular and predictably effective.
· Finance
The finance vertical includes all offers related to depositing, receiving, and processing funds. The financial niche is considered as a stable vertical and remains relevant regardless of the season or GEO where advertising is planned. The particular popularity of the niche has been gained in countries with unstable economic situations, but since the emergence of cryptocurrencies and the development of the banking sector, the popularity of the vertical is noted in all regions.
Users’ need for receiving money “here and now” is caused by many factors: delayed wages, low financial literacy, force majeure situations requiring large sums, etc. Regardless of the reasons, the majority of financial offers not only offer immediate money but also provide opportunities for education in investment, trading, and other forms of earning.
The crypto vertical includes offers related to virtual currency: courses, trading, investments, and, of course, exchanges. Despite its young age (the first crypto offers began to appear in the distant 2016), the niche is considered one of the most in-demand and popular in the market.
Initially, crypto offers and everything related to them were grouped into a larger vertical – finance. Gradually, the market was supplemented with new advertising offers, offering affiliates a wide choice of offers available for advertising. The direction started developing: new cryptocurrencies appeared, blockchain was being implemented.
Dating is a vertical of online dating, encompassing various services, applications, websites, and other platforms. This direction is considered one of the most stable verticals in affiliate marketing. Meeting people, seeking to start a family, finding a sexual partner — these are all natural human needs. The direction remains relevant regardless of the season and enjoys popularity regardless of the region of advertising. With the advent of the internet, the format of dating has undergone significant changes. Now, meeting new people has become even easier. Online dating is considered one of the most popular forms of partner search for relationships.
Launch In-page traffic on Push.House
Key Distinctions of the In-Page Format from Web Push and OnClick
For a visual comparison of advertising formats, Push.House presents a special summary table:
| Characteristics | Web Push | OnClick | In-Page |
|---|---|---|---|
| Display | As a pop-up window on the user’s device | Upon clicking on any website part | On a web-page |
| Content integration | No (displays regardless of the user interaction on the partner’s website) | No (displayed after the user interacts with the web page) | Yes |
| Requires subscription | Yes | No | No |
| Agressivness | Avarage | High | Low |
| Design freedom | Full | Partial | Limited |
| Delivery | High | High | Avarage |
| Target settings | Complete functionality | Complete functionality | Complete functionality |
| iOS devices support | No | Yes | Yes |
| Adblock bypass | No | No | Yes |
| Push.house in-house traffic | Yes | No | Yes |
Based on the presented table, we see that the key advantages of the In-Page format over other Push.House formats are:
- Content Integration: The In-Page format is integrated directly into the content of the web page, making it less intrusive and more natural for users.
- Low Intrusiveness: Since In-Page ads do not interrupt the user experience or pop up from outside, they have a low level of intrusiveness, contributing to positive audience perception.
- Design Opportunities: The In-Page format provides wide opportunities for creative design and interactivity, allowing advertisers to attract users in various ways.
- Delivery: Due to its naturalness and integration into content, In-Page advertising has a moderate delivery level.
- Targeting Capability: In-Page advertising campaigns offer the possibility of precise targeting, significantly increasing the effectiveness of advertising campaigns and the likelihood of conversion.
- Availability of in-house Traffic in Push.House: Not long ago, we announced an update to Push.House, which some of our partners had been eagerly awaiting. Now, In-Page push is available for advertising on Push.House’s internal subscription bases. The ad format itself has been available to partners of our advertising network for a long time, but previously it could only be used for advertising via feeds.
- Anti-Blocking: Unlike some types of advertising, In-Page Push can bypass ad blockers, which positively impacts delivery to users.
Thus, In-Page stands out not only for its ability to be advertised on iOS and bypass ad-blocking programs but also for its low intrusiveness, detailed targeting setup, and the ability to enable on Push.House’s internal databases. The combination of these advantages makes it one of the most effective advertising formats in our advertising network.
However, the greatest effectiveness in the advrtising process can be achieved only by simultaneously using both notification formats. In-Page Push provides notification integration on the page, while Web Push notifications allow advrtising even when the browser tab is closed. As for OnClick, this format is ideal for capturing the attention of users interested in specific topics or products, as well as for stimulating necessary target actions.
Simultaneous use of all three formats will allow you to reach a larger target audience and increase the effectiveness of advertising campaigns. Such a combination will provide an opportunity to create a comprehensive and efficient advertising strategy that suits your offer and promotion model.
How to Launch an In-Page Push campaign
To launch an advertising campaign using the In-Page Push format, you need to:
1. Find the Push.House menu on the left and click “Create Campaign.”
2. In the campaign creation settings, select the advertising format “In-Page Push.”
3. If necessary, enable feeds or use only Push.House internal subscription bases.
4. Continue setting up the advertising campaign. If necessary, use the detailed guide to launch the ad campaign.
InPage Templates – The Next Level of Personalization
Recently, we introduced a major update that makes working with In-Page Push even more convenient – InPage Templates. This feature simplifies creative setup and allows you to replicate the design of popular platforms, increasing user trust and engagement.
Why Use Templates?
- Saves time – No need to create ad creatives from scratch.
- Mimics familiar interfaces – Makes ads blend naturally into platforms users already trust.
- Boosts CTR and conversion rates – Personalized notifications drive more interactions.
Personalization is one of 2025’s biggest advertising trends, and now you can style notifications to match platforms your audience already recognizes.
We’ve added 30 new templates, including:
- OS-themed: Mac, Windows, Android, iOS.
- Custom designs: Black, White, Pink (Dating), White (Online).
- Social media lookalikes: Facebook, Instagram, Telegram, X (Twitter), WhatsApp.
- Classic formats: Small, Dialog, Compact.
- Animated notifications: Basic Bumble, Text Pulse, Dynamic Message.
- Widgets: Light, Dark, Retro, iOS Dark, Deep, plus InPage badges with adjustable placement.
How to Use InPage Templates?
- In your ad campaign settings, select the In-Page Push format.
- Go to the “Creative” section and find the “Templates” tab.
- Choose a suitable template and customize its parameters.
- Preview the notification in real time to see how it will appear to users.
In-Page Capping – Click Control for Budget Optimization
Another valuable Push.House feature is In-Page Capping, which allows you to set limits on how many times an individual user can click on your ad within a specific timeframe. This feature gives advertisers full control over ad frequency, reducing budget waste and improving targeting precision.
How Does It Work?
- Set a preferable number of clicks per user over a certain time period.
- This will reduce ad exposure to uninterested users while focusing on engaged ones and prevent excessive ad spend and optimize your budget.
- This feature is currently in beta testing and available to all users. To try In-Page Capping, simply activate it in your campaign settings and adjust the click limits as needed.
Conclusion
In-Page Push remains a powerful and evolving ad format in 2025. Thanks to its ability to reach a broad audience, bypass ad blockers, and work seamlessly on iOS, it continues to deliver strong results.
With new updates like In-Page Capping and InPage Templates, advertisers now have even greater control, personalization, and efficiency in their campaigns. Set click limits, use pre-made templates, experiment with new approaches – these strategies will help you unlock the full potential of In-Page campaigns!
Wishing you high conversions and profitable campaigns with Push.House!
