16 November 2023

Neural Networks and Media Buying

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The modern world is experiencing significant changes in technological evolution. New programs regularly emerge, allowing for the optimization of various routine processes. Among all the technologies of today, artificial intelligence stands out the most. It comes as no surprise. Nowadays, with the help of neural networks, one can create works of art, write articles, program operating systems, and not only translate but also voice content from other languages with precision. All of this defines AI as one of the most promising and relevant directions.

The advent of AI in freely accessible domains has ushered in a new era of automation and optimization. The ability to perform tasks without direct human involvement has allowed for the optimization of many routine tasks, eliminating the need for a whole range of monotonous tasks that previously required full engagement and took up a significant portion of working time.

Media buying, considered one of the most dynamic and rapidly evolving areas of Internet marketing, could not stay behind. Today, many advertisers actively use neural networks in their work and achieve stable results. If you’ve always wanted to learn how to use neural networks in your work but didn’t know where to start, then this article is for you. We will discuss what a neural network is and how it works, find out what artificial intelligence is capable of, and also share a selection of useful neural networks that will definitely come in handy for you in your work. Let’s get started!

What a Neural Network is

A neural network is a complex mathematical model that operates based on artificial connections (neurons).

In simpler terms, it is a program that simulates the activity of the human brain to solve tasks or optimize processes. A neural network can reproduce speech, recognize patterns, make creative choices, and even think. Today, areas that were once considered the exclusive domain of human intelligence are becoming accessible to programs and bots.

Since the advent of neural networks, their learning process has never stopped. Unlike regular programs, the algorithm of neural networks is based on the principle of constant self-improvement and optimization of the processes for solving tasks. AI is regularly upgraded, and new neural networks with unique features and capabilities continue to emerge.

It’s important to understand that neural networks are merely tools that require a certain level of experience, skills, and understanding of task-specific nuances from the user. AI cannot function on its own. It requires something only a human can provide – guidance.

Depending on the commands, or prompts as they are commonly referred to, the following types of neural networks are distinguished, where P stands for prompt and O stands for system output:

  • P:text → O:text
  • P:text → O:image
  • P:image → O:image
  • P:text → O:video
  • P:video → O:video

The direction of the task that can be accomplished with the help of a neural network depends on the command and the product it generates. Advertisers can use neural networks for a wide range of tasks, including creating creatives, writing text and code for landing pages, as well as optimizing advertising campaigns, and analyzing data. To illustrate the feasibility of the application, we will review the most popular neural networks.

P:text → O:text – neural networks for working with text

Neural networks work according to the text → text algorithm to create texts and any other textual content. In 2023, such networks gained a foothold in content marketing and copywriting as a powerful tool for creating high-quality content and effectively completing many tasks.

Let’s now take a closer look at some of the most popular text-creation neural networks:

  • ChatGPT: if neural networks were a video game, ChatGPT would be the final boss. This program is capable of engaging in conversation, generating content, outlining the structure of future articles, translating texts, writing code, and much more. The capabilities of ChatGPT are virtually endless.

– You can use the ChatGPT-3.5 version for free. If you need more functionality, you can get premium access with faster response time for $20 and switch to ChatGPT-4.

  • Anyword: this neural network is used for generating advertising content, including ads, posts, short notifications, and individual blocks of full-fledged articles. It allows for optimizing existing materials while preserving keywords and meaning. Anyword also analyzes the target audience to create a unique product promotion strategy. The developers claim that Anyword regularly analyzes the performance of generated ad texts and improves their conversion rate.

– Anyword offers a week of free access for thorough testing.

  • CopyMonkey: this program is used for creating posts, articles, descriptions for marketplace cards, and comments for content promotion. The CopyMonkey algorithm is focused on continually improving texts on specific topics. The more text it generates for your request, the higher the quality of the result.

– CopyMonkey has a monthly subscription. The first three text generations are free, and there’s a sale for the first month as well.

  • Gerwin AI: this neural network is designed for creating short texts, headlines, the structure of future articles, and writing separate parts of them. Material can be generated based on templates, and the system provides prompts and guidance during the generation process.

– Gerwin AI is particularly effective for small tasks such as writing a clickable headline and comments or selecting key tags for a blog.

– There is no free test period, but it is worth saying that the service is considered one of the cheapest on the market. It is paid in parts depending on the number of characters.

  • this platform is for generating text for marketers, bloggers, and copywriters. The service can generate product descriptions, structure articles, prepare individual posts, and create ad texts.

– Neural networks are used in to analyze the prompts and generate text that matches the specified parameters. A free trial period is available for 7 days, and users can choose from several paid plans afterward.

  • SEOwind: this neural network is used for generating and SEO-optimizing content. The service offers a free version with basic functionality. The cost of the paid subscription starts from $49.
  • LanguageTool: this useful neural network is used for checking text for spelling, punctuation, and other types of errors. It supports all popular languages and works through a browser. It also offers a free period with a limit of 10,000 characters.
  • another service for generating texts based on neural networks. analyzes the prompt and generates text that meets style, length, and keyword requirements. The neural network offers a free trial period of 14 days.
  • Writesonic: a neural network with a wide range of functions for automatic content creation. It is suitable for writing articles, posts, ad texts, and product descriptions, as well as generating ideas based on specified parameters. A free trial period is available for 7 days. After that, users can choose one of the paid plans.
  • NeuralText: another popular neural network for working with content. The program can prepare text for a landing page, conduct a detailed SEO analysis of competitors, and provide an offer description, compose text based on keywords, or create a table of contents for a future article. An advantage for advertisers is that the neural network integrates with WordPress and supports Google Docs.


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P: Text → O: Image and P: Image → O: Image — neural networks for creating creatives

According to the algorithms of text → image and image → image, neural networks work for creating and generating images.

Let’s review the most popular services for creating and processing images. As with AI for text, let’s start with the leading representatives:

  • Midjourney — is one of the most popular neural networks for creating and stylizing images. Unlike most neural networks, Midjourney is a bot. Content generation occurs through requests in Discord.

– The network offers 4 options for images. The quality and resolution of each can be improved or sent for reprocessing. In addition to generation by text request, the program offers the possibility of processing, crossbreeding, and making unique ready-made images.

  • Stable Diffusion — is one of the most complex neural networks to work with, requiring full or partial installation on a server. Stable Diffusion allows you to adjust the accuracy of matching the request, control the number of steps, and influence other image generation parameters.

– You can test the network through the Hugging Face service but be prepared for a long request processing time. An alternative option is the DreamStudio platform, which provides faster loading but requires an account. Another advantage of the platform is the ability to authorize through Google or Discord accounts. DreamStudio will require credits for each generation. The more credits the user is willing to spend on generation, the more accurate and high-quality the final result will be.

– Stable Diffusion has an online version, but its functionality significantly differs from the original. In the online version, the user can set a text request and exclude individual elements that should not be present in the final image.

  • DALL-E — the younger brother of ChatGPT and another product of OpenAI, representing a service for generating images based on text descriptions. To get an image, the user needs to enter a request and wait for the download to complete. The neural network is actively used for quickly creating unique visual content for websites, blogs, and social networks.

– You can use DALL-E absolutely for free. Paid tariffs are also available, but they do not affect the generation speed and only offer extended capabilities.

  • Craiyon — a simple and user-friendly neural network for creating high-quality images without additional authorization and setup. By clicking on the “Draw” icon, the user receives up to 9 ready-made pictures in a few minutes.
  • Kandinsky 2.0 — is a domestic response to global technologies and a project of Sberbank’s product developers. The AI allows generating images (full-fledged paintings) in different styles and resolutions based on a text request in one of 100 languages. Among the features of the neural network, it is worth noting the ability to process voice requests through the mobile assistant in the “Salut” application.

– Unlike previous ones, Kandinsky 2.0 can generate images in twenty different styles. However, at the moment, the service doesn’t  work stably and not always correctly understand the task set.

  • Wepik — is the latest functional neural network that allows you to remove individual elements or backgrounds from images. The developers claim that the program can also generate new unique creatives. However, the functionality and algorithms of the service are better suited for editing.

P: Text → O: Video and P: Video → O: Video — neural networks for creating videos

Neural networks are a helpful tool not only for creating images but also for working with videos. With their help, you can process and improve the quality of videos, as well as create unique video content based on a text request.


Let’s review 4 of the most popular AI for working with videos:

  • Runway — a service for creating and editing videos that can turn unremarkable video clips into true works of art. The user must only upload a video file and select the desired style. With Runway, you can create attractive visual effects for websites and social networks. It isn’t easy to distinguish animated videos created with the help of the service from those worked on by motion designers.

– Runway offers a free version with the ability to use essential functions, but to access extensions and accelerate video processing, you must pay for a premium subscription.

  • Descript — an advanced video editing service that can turn your video into a masterpiece in a couple of minutes. The service allows users to quickly and effectively create unique video clips for their website, blog, or social networks.
  • Pictory — a service for automatically generating video clips based on text requests. Unlike other neural networks, Pictory is able to process large volumes of text and transform them into ready-made video content.

– After receiving the request, the system analyzes the text and creates a video clip corresponding to the specified characteristics. The program is able to select the audio track and make the storyboarding independently. Users can use the limited functionality of Pictory absolutely for free. The subscription implies receiving extended capabilities.

  • Steve AI — a neural network for creating short animated videos for future creatives. The program can generate video creatives based on both text requests and voice commands.

Unlike other neural networks, Steve AI offers free access to thousands of templates divided into categories.

Useful Neural Networks

The capabilities of neural networks are extensive in the processing of texts, images, and videos. AI-based programs can be helpful in solving a wide range of tasks.


Neural network-based chatbots allow for the automation of user communication, significantly saving your time and resources in customer service or sales.

  • Chatfuel – a no-code chatbot allowing for creating chatbots on Facebook Messenger, WhatsApp, and Instagram.
  • MobileMonkey – a chatbot for creating chats on Facebook, Instagram, SMS, web chat, and other social media applications.

Landing Page Builders

  • 10Web – a well-known AI-powered website builder. You can create a landing page, clone someone else’s landing page, and increase site loading speed.
  • Webullar – a mobile app for creating websites, working based on references and text prompts.


Many neural networks can be useful in marketing, optimizing advertising campaigns, and analyzing user behavior or content.

Among the popular services used by marketers are:

  • Albert – a neural network for optimizing advertising campaigns, capable of processing user queries in a chatbot.
  • Persado – a neural network for creating compelling headlines and ad texts, trained to analyze and use emotional elements in a text. It is often used for working with marketing texts such as headlines, ad texts, and catchphrases.
  • Rationale AI – a neural network for data analysis and decision-making. It is a tool for processing large volumes of information and analyzing data for justification and decision-making.
  • ExcelFormulaBot – a service for converting textual instructions into Excel formulas.


Neural networks free advertisers from creating creatives on their own, offering a unique visual and textual design for future advertising campaigns. Most of them can be used entirely free of charge and do not require any special skills to use. Just write down what you want to get and click “Generate.”

Technological progress is constantly moving forward, so it’s crucial to adapt to changes in the world. Use the knowledge gained from this article to achieve maximum profit  working with Push.House!

Good luck!


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