What and How to Promote During Black Friday and Cyber Monday
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November sales are special days for CPA marketing. Black Friday and Cyber Monday have long become key events that allow affiliates to maximize the benefits of advertising offers. In our previous articles, we extensively covered the principles of event marketing and shared tips on preparing for the most significant sales events of the year. If you missed it, check out the link. Today, we’ll discuss what and how to promote during Black Friday and Cyber Monday, provide some creative preparation tips, and share a selection of top offers from the CPA.House ad network that have proven their relevance in the market.
Let’s get started!
What to Promote
Black Friday is often referred to as a rehearsal for the New Year. However, this is not just because of the scale of the event and its worldwide popularity. It’s because, during this period, a significant portion of the audience buys gifts for the upcoming holidays. For advertisers, this means increased demand for all categories of offers, including those without a physical counterpart.
- E-commerce (Goods)
Of course, the most popular vertical during this period is e-commerce or goods. The goods group of offers can include clothing, toys, household items, and electronics.
One of the most popular offers during this period is electronic products. Audiences from most regions are willing to spend a substantial amount on a gadget they’ve been dreaming of, especially if convinced that the product is available at a discount and the offer is unique and exclusive.
Auto products, video games, and… physical health goods are also experiencing increased demand among audiences. On the one hand, such offers can be categorized as nutra. On the other hand, when talking about the vertical of beauty and health products, we primarily mean various types of supplements.
Products that help with pain relief and solve problems related to appearance or health enjoy particular popularity among audiences in different regions. They generate increased engagement primarily due to the relevance of pain presence and the desire to alleviate it as soon as possible. Attractive discounts and other advantages of purchasing during sales events are significant triggers for order placement.
- Nutra (Health and Beauty)
Interest in this vertical of health and beauty products is considered the most stable in the market, and the increased user activity leading up to Black Friday and Cyber Monday allows for effective promotion of popular offers, maximizing benefits.
You can read here to learn more about the Nutra vertical and its promotion features.
- Sweepstakes
Audiences still want to get the most with minimal investment, making the sweepstakes and lottery vertical as relevant as ever. An excellent informational trigger, in this case, is focusing on a giveaway in connection with a sale on a popular marketplace, with a gift certificate usually serving as the prize.
We recently published a material on sweepstakes. If you missed it, here’s the link.
- Finance
With all the excitement around sales, the question remains: Where to get money for all these discounts? Financial offers come to the rescue, allowing advertisers to obtain the necessary amount in the shortest possible time. In this case, the approach doesn’t necessarily have to be built around an event since user activity around the finance vertical rises regardless of being tied to an informational trigger.
To learn more about the finance vertical, follow the link and read our article.
How to Promote During Sales
The first and crucial thing to understand is that the target audience for your offer during Black Friday and Cyber Monday doesn’t change much. It only expands and may include user groups that previously showed no interest in the product. For example, the female audience might start showing interest in a male enhancement gel due to the upcoming holidays and the desire to please loved ones.
The purchasing power during sales applies equally to both genders. The crucial change in traffic behavior to consider is the increase in desktop activity. As most purchases are impulsive, the main emphasis in creatives and landing pages should be emotionality.
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Approaches to Promotion During Sales:
- Marketplace Styling
Advertisements from popular marketplaces are trusted more than unknown ads. To encourage users to click on the creative, use a visual design or mention a popular online platform in the region.
- Branded Creatives
Using popular brands’ aesthetics, colors, and approaches also increases the likelihood of users clicking on ads during sales. The principle of “not too glossy” works in reverse within those days.
- Limited-time Offers
Clear deadlines and creating the uniqueness of the offer make users click on ads more often. Interactive elements, such as timers and countdowns, increase the likelihood of placing orders much better than on regular sales days.
- Specify the Discount Amount
Show the user how much they will save by buying now.
- SALE
“Sale” and “discount” are still excellent and, most importantly, effective psychological techniques.
List of offers
Many affiliate networks offer partners lists of popular offers based on specific characteristics. Advertisers in the CPA.House affiliate network can check out the list of top offers based on CR (Conversion Rate) and Approval in the corresponding tab of their personal account. The offer selection frees advertisers from searching for products relevant to their audience, saving time and resources on testing.
Here, advertisers can learn about the payouts for promotions offered by the affiliate network and explore the average statistics of advertiser tests.
Top 5 CPA.House Offers for Promotion During Sales:
1. Hammer of Thor (BD) – Male enhancement product.
– CR: 0.52%
– Approval: 19.14%
2. Alpha Beast (KE) – Male libido enhancement product.
– CR: 1.31%
– Approval: 7.77%
3. Ego Max (MA) – Male libido enhancement product.
– CR: 0.42%
– Approval: 21.49%
4. Uropro (UZ) – Male libido enhancement product.
– CR: 0.26%
– Approval: 22.27%
5. X Male (DZ) – Male enhancement product.
– CR: 0.18%
– Approval: 13.64%
In terms of approaches, the main emphasis for advertising should be on the discount amount. Interactive elements that engage users also have a positive impact on final metrics. Choose landing pages with gift selection or roulette to add interactive features, engaging users and generating additional interest.
Achieve maximum profit and effectively capitalize on the buzz around Black Friday to meet your advertising goals.
Best of luck!
