How to Promote Betting Offers During UEFA EURO 2024: Tips and Recommendations from a direct advertiser Mostbet Partners
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The 2024 UEFA European Championship is just around the corner. This tournament will once again unite not only football fans and supporters from the 24 participating countries but also affiliates eager to boost their profits during the biggest sport event of the year. While we wish the best of luck to the fans, we have something truly special prepared for the byers. Ahead of Euro 2024, we spoke with a leader in the betting affiliate segment, Mostbet Partners, to uncover key insights for preparing ad campaigns during this major event, assess the effectiveness of driving traffic from push networks, and find out where to get the latest information on the championship’s main events.
Many Push.House partners began prepping their ad campaigns for Euro 2024 well before the official kickoff. Others are planning mass launches in the early days of the championship. Regardless of which category of Push.House users you fall into, our new material will undoubtedly prove useful to you.
Without any further ado, let’s get to it!
What kind of user activity increase should we expect during the European Championship?
We anticipate a growth rate of several tens of percent. Interestingly, during major championships, user demand rises for both sports and online casinos.
The European Championship is a prime time to engage all player cohorts: new users and those who haven’t been active for a while. This significant event captivates people’s interest, providing a great opportunity to remind them of your offerings. It’s crucial to engage your audience with a direct focus on your product. Sports events are excellent tools for reactivating and attracting players. However, while the group stage usually features multiple matches per day, the number of matches decreases significantly in the playoff stage. Therefore, to retain users, it’s important to offer alternative forms of entertainment: online casinos, themed game lists, and virtual sports.
What were the statistics during other major tournaments?
We saw a significant increase in active players and turnover, growing by tens of percent. These metrics form the basis of our forecasts. Based on previous experiences, we also expect a rise not only in sports bettors but also in casino players. The main focus will likely be on European countries.
Should we target only the GEOs of participating countries, or is the list broader? Which GEOs should we consider for advertising?
If a user’s country or favorite team is participating in a specific game, personal interest is heightened. This adds to the overall excitement of the sports event. People are more likely to place bets on days when their country’s team is playing. Thus, while all approaches can be utilized, it’s best to focus your creatives on the participating countries, especially if the brand is represented there.
For promotions during this period, consider GEOs where football is a traditionally top sport in the portfolios of betting companies. This includes all European GEOs, CIS countries, Brazil, and Latin America.
What unique promotion strategies can you highlight? Is event marketing (targeting specific events) the only effective approach?
The best results come from traditional event marketing and major promotions. During Euro 2024, the majority of the market will use these strategies to capture player attention.
When is the optimal time to start attracting traffic using event-driven content?
It’s most effective to engage users on the day of the event itself. People tend to place live bets more often than pre-match bets, with about 90% of all bets being placed on the event day. However, stirring up interest of the information space is also crucial. Your brand and offer need to be visible so that users choose them when the time comes.
Example of advertising creatives from the spy service Spy.House
What are the advantages of your offer, and how can they impact an affiliate’s profits during Euro 2024?
It’s important to note that Mostbet Partners is a direct advertiser not only for a betting company but also for an online casino. During Euro 2024, the primary focus should be on the sports segment. However, as mentioned, alternative forms of entertainment like online casinos can help retain users and bring additional long-term profits. Currently, we offer two models: Revshare (up to 60%) and CPA (up to $220).
We accept traffic from over 20 GEOs, including Turkey, Portugal, India, Bangladesh, Pakistan, Italy, and more. For effective advertising, we provide all necessary promotional materials, professional consultation, and personal manager support, as well as regular in-game promotions and bonuses within the product and the affiliate program itself.
What advantages does your affiliate program offer to partners who want to use push notifications to attract users during the football championship?
In Telegram, we have a special channel where every Monday we publish a selection of push notifications for the upcoming week. These notifications are already translated and optimized for the GEOs where they will be used. You can find more details on the channel.
Where can affiliates find information about the top events and matches?
For all major matches, we have prepared banners and landing pages, which can be accessed in the Mostbet Partners’ personal account (promotional materials section) or through your personal manager. A small tip: it’s best to contact your personal manager directly. They can not only advise you on the key upcoming matches but also suggest the most profitable GEOs for your campaigns.
Are you planning any bonuses or promotions during this period?
We have thoroughly prepared for the upcoming Euro 2024, as such major sporting events (the European Championship and the World Cup) occur only once every two years. We have already successfully implemented several promotions and updates within the product itself that can be used to attract new users to the platform:
· Increased First Deposit Bonus
From June 14 to July 14, Mostbet is increasing the maximum first deposit bonus amounts. Experienced buyers will recognize this as an excellent opportunity to attract new players and boost their activity.
· Updated Interface
To draw more attention to Euro 2024 and make the betting process even more convenient, we have prepared a newly redesigned platform interface. During the championship, the new “Euro 2024” section will be displayed in the top menu of the website and duplicated in the sidebar menu. The logo and the loading page of the site will also be themed in the championship’s colors, creating an additional trigger for audiences.
Sports Activities
Free Bets
All stages of Euro 2024, except for the final:
· Period: June 14 – July 10, 2024.
· Terms: To participate in the promotion, players need to place bets on Euro 2024 in LIVE or pre-match with coefficient of at least 1.3. The bet amount must meet the minimum required sum. For bets on Euro 2024, players receive free bets. By meeting all the conditions, the participant gets a 50% bonus on the bet amount in case of a win and 50% in case of a loss. The promotion applies to both ordinary and express bets.
More details can be found here.
Euro 2024 Final
· Period: July 11 – July 14.
· Terms: Players place bets with coefficient of at least 1.3 on the UEFA final. In case of a lost bet, the player receives a free bet equal to 100% of the bet amount.
Casino
The activities don’t end there. Although Euro 2024 will be the main focus for the next couple of months, we also have something planned for the online casino segment. We are raffling off a trip to the Maldives, Apple gadgets, and other bonuses!
· Period: June 14 – July 14.
· Terms: The casino lottery is turnover-based. For every €10, the player receives 1 point. Turnover is counted in slots, Aviator, fast games, and virtual sports. The more points, the higher the chance of winning. The grand prize is a trip to the Maldives for two. The total prize fund is €10,000.
More details can be found here.
As for the promotions for the Mostbet Partners themselves, we will soon announce several activities that will not only allow you to profit from promoting a quality offer but also expect additional pleasant bonuses. To make sure you don’t miss anything, subscribe to our channel and stay updated.
Push.House at Euro 2024
The 2024 UEFA European Championship is a perfect opportunity to capture the attention of audiences from different regions with betting offers. Focusing on specific matches through an event marketing approach can effectively attract and retain new players.
With Push.House, you can expect stable volumes of high-quality traffic for betting offers using three effective ad formats. And with our latest promotion, advertising becomes even more profitable. During Euro 2024, we are offering a 20% discount on all In-Page and On-Click traffic. It’s simple: pay less and get more traffic! Use the promotional recommendations from our top advertiser, Mostbet Partners, sign up on the affiliate network now and launch your campaigns on Push.House to achieve maximum profit during the biggest sporting event of the year.
If you encounter any questions or difficulties during your campaign launch or need advice from a professional manager, contact our support team, and we will assist you.
