How to Create Click-Worthy Push Notification Headlines with Neural Networks
The proliferation of neural networks in CPA marketing continues. Nowadays, advertisers no longer need to spend time searching for or creating images for creatives or preparing text for push notifications. AI-based programs are capable of freeing up from a wide pool of tasks provided the right approach is employed.
In this article, we’ll discuss the crucial elements of push notifications – headlines and text. You’ll learn what makes a headline clickable, which neural networks are best suited for its creation, and through an example of creating a headline in ChatGPT, you’ll see how feasible it is to generate primary text for future ad campaigns within 5 minutes.
Neural Networks for Headline Creation
Neural networks for headline and text generation operate on a text-to-text algorithm. After the user formulates a query and sends it to the program, internal processing occurs. The neural network considers all the query requirements, generates a unique response, and reproduces it in a dialogue box in text format.
There are numerous neural networks capable of generating text, but only a few demonstrate genuinely high-quality results. Below, we’ll examine the most popular services used by advertisers:
· ChatGPT
ChatGPT stands as a titan in the world of neural networks and is the most popular chatbot globally. It can engage in dialogue, create posts, descriptions, structures, and technical tasks for other neural networks.
Developed by the American company OpenAI, which counts Elon Musk among its board of directors, the service operates in dialogue mode and supports requests in all popular languages.
ChatGPT can be used for a myriad of text-related tasks:
· Generating unique texts: The program can create text of any length and format based on specified parameters. Whether it’s composing poetry, narrating anecdotes, summarizing a series, devising a workout plan, or concocting a recipe from the ingredients in your fridge, ChatGPT can be utilized even for creating technical tasks for other neural networks.
· **Generating SEO article descriptions.**In a matter of seconds, the neural network can prepare headlines and detailed structures for articles based on specified keywords. Subsequently, the program can be asked to outline each of the sections and deliver an optimized text.
· Translation and paraphrasing of texts. ChatGPT excels at translating and rephrasing uploaded texts into any language. The texts themselves require only superficial revision and adjustment before usage.
To use ChatGPT in Russia, a VPN and foreign phone number are required. Utilizing ChatGPT-3.5 version is free. For prioritized access and faster performance, ChatGPT-4 subscription requires a payment of $20/month.
We’ll dissect the headline creation algorithm using ChatGPT as an example in the second part of the article.
· Anyword
Anyword is a neural network that is used for generating advertising content, including ads, posts, short notifications, and individual blocks of full-fledged articles. It allows for optimizing existing materials while preserving keywords and meaning. Anyword also analyzes the target audience to create a unique product advertising strategy. The developers claim that Anyword regularly analyzes the performance of generated ad texts and improves their conversion rate.
Anyword offers a week of free access for thorough testing.
· CopyMonkey
CopyMonkey is a program for creating posts, articles, marketplace card descriptions, and content advertising comments. The CopyMonkey algorithm is geared towards continuously improving texts on specific topics. The more text the program generates based on your request, the better the quality of the final result.
CopyMonkey has a monthly subscription. The first three text generations are free, and there’s a sale for the first month as well. We’ve once again entrusted the task to artificial intelligence, this time for creating a social media post. You can evaluate the result yourself.
· Gerwin AI
Gerwin AI is a neural network for creating short texts, headlines, the structure of future articles, and writing separate parts of them. Material can be created according to templates, and the system provides prompts and guidance during the generation process.
Gerwin AI is particularly effective in solving small tasks—crafting a clickable headline and comments or selecting key tags for a blog.
There’s no free trial period, but it’s worth mentioning that the service is considered one of the cheapest in the market. It is paid in parts depending on the number of characters.
· Copy.ai
Copy.ai is a platform for generating text for marketers, bloggers, and copywriters. The service can generate product descriptions, article structures, prepare individual posts, and advertising texts.
Neural networks used in Copy.ai analyze the input query and generate text according to specified parameters. A free trial period of 7 days is available, after which users can choose among several paid subscription options.
· Kuki.ai
Kuki.ai is another service for text generation based on neural networks. Kuki.ai analyzes the query and generates text that meets requirements regarding style, length, and keywords. The neural network offers a free trial period of 14 days.
· Writesonic
Writesonic is a neural network with a wide range of functions for automatic content creation. It’s suitable for writing articles, blog posts, advertising texts, product descriptions, and generating ideas based on specified parameters. A free trial period of 7 days is available, after which users can select one of the paid plans.
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The Formula for a Clickable Push Notification Headline
Before delving into creating a headline, let’s recall what makes a headline click-worthy. A clickable headline should:
- Sustain interest
- Partially or fully disclose offer features
- Spark curiosity
- Promise or hint at goal achievement
- Engage the audience
The most challenging aspect is indeed engaging the target audience. To provoke users into clicking, the headline should contain keywords or directly urge them to take the target action.
It’s widely believed that half of a push notification’s success lies in having a compelling headline. While defining the formula for the perfect headline is difficult, it’s possible to identify some popular constructs:
- Verb + Adjective + Noun
- Numeral + Adjective + Noun + Promise
- Additional word + Noun + Adjective + Verb
- Adjective + Noun + Emoji
- Numeral + Noun + Additional word + Verb
- “How” + Verb + Adjective + Noun
- “What” + Noun + Verb/Adjective
- Noun + Emoji
- Noun + Verb + Adjective
Adding emojis makes the headline more appealing. Statistics show that emojis in headlines increase click-through rates by at least 25%. To achieve maximum effectiveness, advertisers need to put maximum meaning into minimal words. This task, admittedly, is not easy. However, thanks to neural networks, not only is it achievable, but it’s also possible in a more short time.
Creating a Headline with ChatGPT
ChatGPT operates on two language models: GPT-3.5 and GPT-4. Both versions handle requests in Russian excellently, but they work best when communicating in English. Sometimes, the neural network may truncate part of the response or respond overly lengthily. In such cases, it’s advisable to reformulate the query and try again. To achieve the desired result, it’s essential to know how to formulate queries correctly.
Here are some tips to help you write the perfect query for ChatGPT:
- Define your goal. What task do you want to accomplish, or what answer are you expecting?
- Use specific keywords. The more precise the query, the higher the chance of getting a clear response.
- Avoid ambiguous expressions. Use only clear and understandable expressions.
- Clarify the query context. To ensure ChatGPT accurately understands your query, provide context and additional information related to the task.
- Write without mistakes. Avoid punctuation, grammatical, and spelling mistakes.
We’ll be creating a headline in the free version of ChatGPT-3.5. As an example, let’s take a non-existent offer in the nutra vertical – a moisturizing hand cream called “Red Maiden.” We’ll ask ChatGPT to come up with several headline options for advertisement.
For this, we compose and send the following query:
“You’re an advertiser planning to launch a push network advertising campaign. Your product is the ‘Red Maiden’ moisturizing hand cream. Your target audience: women aged 35+, experiencing skin problems. Come up with several headline options for advertising.
Generate headlines based on one of the following formulas:
- “What” + Noun + Verb/Adjective
- Noun + Emoji
- Numeral + Adjective + Noun + Promise
Feel free to use moderately aggressive marketing. The aim of the advertisement is for the user to click on it and proceed to the product’s website to place an order. The headline doesn’t necessarily have to mention the product itself.”
!Remember that the aggressiveness of the approach should be within reasonable bounds and not evoke negative emotions in potential customers. Always rely on understanding your target audience and strive to create strong, positive emotions around your offer.
After a few seconds, ChatGPT generated the following headline options:
Not all headlines generated by the network are suitable for the Push.House advertising campaign. To increase their effectiveness, they need to be refined. Let’s analyze each one and select the most promising ones.
- *”What’s the secret of confidence?” -*an excellent approach with a question that encourages clicking. There’s a high probability of achieving a good conversion rate with the right image selection.
- Moisture🌊: Your skin deserves the best! – a less suitable option for advertising the offer in Push.House.
- *7 days – New Skin: Impressive results with “Red Maiden”! -*a decent approach indicating the exact time period after which good results can be achieved.
- “No more dryness!”Give your skin gentle moisture. – a bold headline that motivates clicking.
- *Skin issues? Let’s fix them with “Red Maiden”!*a classic formula: problem → solution.
- *3 steps to beauty: Feel the difference with “Red Maiden”!*an approach offering several solutions to the problem of dry skin with a focus on the offer.
- Say “Goodbye” to dryness with excellent care from “Red Maiden”!– overused and lacks of originality.
- *5 secrets to gorgeous skin: Try “Red Maiden”!*another decent approach offering several solutions to the problem of dry skin with a focus on the offer.
- *Numbers don’t lie: 98% satisfied customers with “Red Maiden”!*the tried-and-true statistics capable of prompting action.
- *New life for your skin: “Red Maiden” is ready! -*a less promising headline option.
The most ambitious options are 1, 5, 8, and 9. Within the advertising campaign, each of them can be adjusted, after which split testing can be conducted to determine the most effective one.
Conclusion
Creating 10 headline options took us no more than 5 minutes. Of course, not every one of them is destined for success, but with a proper understanding of the target audience and more data, ChatGPT can improve responses, allowing advertisers to find the most effective approaches to advertising top verticals.
Feel free to utilize our headline creation algorithm and explore ChatGPT’s capabilities within your Push.House advertising campaign.
