2 April 2024

Betting Calendar for Advertisers: April-July 2024

Hey there! This is Push.House.

Advertisers in our ad network effectively promote offers across all top verticals. Some niches enjoy popularity among audiences during specific seasons, while others remain consistently popular regardless of the time of year or users’ geographic location. To enhance the efficiency of promoting such verticals, advertisers actively employ various approaches that impact the final conversion rate.

Betting is a vertical focused on sports betting and is one of the most popular categories in the CPA market. In 2024, betting rightfully stands out as one of the most stable verticals in the market, with its popularity directly linked to ongoing sports events worldwide. We extensively covered what kind of offers this vertical includes and the peculiarities of niche promotion in an article on our blog. If you missed it, we highly recommend checking it out.

Betting – All About the Sports Betting Vertical

For effective advertising of betting offers, advertisers utilize event marketing methods. And to ensure you always have a list of current sports events at your fingertips, we’ve prepared a betting calendar for the period of April-June 2024. Use the marked sports events to maximize profits from advertising betting offers with Push.House.


  • April 2nd — Italian Cup Semi-Final: Juventus vs. Lazio
  • April 4th — Premier League: Chelsea vs. Manchester United
  • April 7th — Russian Premier League: Dynamo vs. Spartak; Premier League: Manchester United vs. Liverpool; Serie A: Roma vs. Lazio; UFC FIGHT NIGHT
  • April 9-10 — UEFA Champions League Quarter-Final matches
  • April 10th — Start of the Snooker World Championship
  • April 13th — Bundesliga: Borussia M vs. Borussia D
  • April 14th — Russian Premier League: Lokomotiv vs. CSKA; UFC 300
  • April 15th — Boston Marathon
  • April 20th — Premier League: Tottenham vs. Manchester City; Bundesliga: Borussia D vs. Bayer
  • April 21st — La Liga: Real Madrid vs. Barcelona; Serie A: Milan vs. Inter; Ligue 1: PSG vs. Lyon
  • April 23rd — Italian Cup Semi-Final: Lazio vs. Juventus
  • April 24th — Start of the European Gymnastics Championship
  • April 25th — Russian Premier League: CSKA vs. Spartak
  • April 25-27 — European Judo Championship
  • April 27th — Premier League: Tottenham vs. Arsenal; Bundesliga: RB Leipzig vs. Borussia D
  • April 28th — Russian Premier League: Dynamo vs. Zenit; La Liga: Atletico vs. Athletic, Barcelona vs. Valencia; Serie A: Juventus vs. Milan, Napoli vs. Roma; Ligue 1: Lyon vs. Monaco; UFC FIGHT NIGHT
  • April 30th — UEFA Champions League Semi-Final


  • May 2nd — UEFA Europa League Semi-Final; UEFA Conference League Semi-Final
  • May 4th — Premier League: Liverpool vs. Tottenham
  • May 5th — Russian Premier League: CSKA vs. Rubin; La Liga: Girona vs. Barcelona; Serie A: Roma vs. Juventus; UFC Fighting Championship
  • May 7th — UEFA Champions League Semi-Final (second leg)
  • May 9th — UEFA Europa League Semi-Final; UEFA Conference League Semi-Final (second leg)
  • May 10-26 — IIHF Ice Hockey World Championship
  • May 11th — Premier League: Manchester United vs. Arsenal; Bundesliga: Bayern vs. Wolfsburg
  • May 12th — Russian Premier League: Zenit vs. CSKA, Spartak vs. Krasnodar; La Liga: Barcelona vs. Real Sociedad; Serie A: Atalanta vs. Roma
  • May 15th — Italian Cup Final
  • May 19th — Premier League: Manchester City vs. West Ham; La Liga: Athletic vs. Sevilla; Serie A: Inter vs. Lazio
  • May 22nd — UEFA Europa League Final
  • May 25th — FA Cup Final; Coupe de France Final
  • May 26th — La Liga: Sevilla vs. Barcelona, Real Sociedad vs. Atletico, Real Madrid vs. Betis
  • May 29th — UEFA Conference League Final


  • June 1st — UEFA Champions League Final
  • June 14-18 — UEFA European Football Championship Group Stage Matchday 1
  • June 19-22 — UEFA European Football Championship Group Stage Matchday 2
  • June 23-26 — UEFA European Football Championship Group Stage Matchday 3
  • June 29-July 2 — UEFA European Football Championship Round of 16


  • July 1-14 — Grand Slam Tennis: Wimbledon Championships
  • July 5-6 — UEFA European Football Championship Quarter-Finals
  • July 9-10 — UEFA European Football Championship Semi-Finals
  • July 14th — UEFA European Football Championship Final

Stay tuned to our blog updates and keep abreast of the major sports events worldwide that can boost the conversion rate of your advertising campaign.

Best of luck!


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