GEO of the Month: Egypt
Hey there! It’s Push.House here!
We’re back with our monthly series, where we dive into the top GEOs, and this month, we’ve got a region that’s not just known for its beautiful beaches, pyramids, and all-inclusive resorts, but also for its steady flow of targeted traffic and impressive ROI.
Looking for a promising region to launch your push campaigns? We’ve got you covered! Egypt is the HOT GEO of the month here at Push.House. Last month alone, our partners’ ad campaigns in this region generated over 10,000,000 clicks, proving just how much potential this GEO has.
Today, Egypt presents an attractive direction for affiliates, thanks to a combination of low competition and high market potential. In this article, we’ll break down what makes this GEO tick, including the economy, population, digital landscape, and the most effective approaches to push advertising. Let’s dive in!
GEO Overview
Egypt is an Arab country located in North-East Africa, sharing borders with Libya, Sudan, Israel, and the Gaza Strip. The country is famous for its rich history, cultural heritage, and strategic position connecting Africa and the Middle East.
Economy
Egypt’s economy is showing signs of recovery after a series of reforms supported by the International Monetary Fund (IMF). GDP growth is expected to reach 4% by June 2025, with further increases to 4.7% in 2025/26 and 5.0% in 2026/27. However, the country is facing challenges, including a currency crisis and decreased revenue from the Suez Canal due to regional instability.
Population and Culture
As of January 2024, Egypt’s population stands at around 113.6 million people, with 43.2% living in urban areas and 56.8% in rural areas. The country has a young demographic, with about 60% of the population under the age of 30. Culturally, Egypt is rich in traditions, particularly in its cuisine, offering a variety of dishes that reflect its centuries-old history.
Digital Landscape
As of January 2024, Egypt has 82 million internet users, which is 72.2% of the population. Social media users number 45.4 million, or 40% of the population. The most popular platforms include Facebook, Instagram, and TikTok. One of the winning strategies in this region is styling in-page notifications to match the look and feel of these popular traffic sources.
Popular Verticals
As of April 2025, the most popular verticals in Egypt include:
- Sweepstakes: Giveaways and lotteries catch the attention of users, especially when styled like social media content.
- Finance: Micro-lending services and online banking are becoming increasingly popular among Egyptians.
- Dating: Dating platforms are resonating well with the younger generation, who are active mobile app users.
Push Advertising Tips for Egypt
When launching push campaigns in Egypt, here’s what to keep in mind:
- Language: Using Arabic can boost engagement, even though English is widely understood.
- Cultural Sensitivities: Avoid images that feature nudity and be mindful of religious holidays, as they can influence user activity.
- Accuracy and Authenticity: Egyptians appreciate clear and realistic results, so creatives with precise data and local imagery will be most effective.
Popular Approaches
- Sweepstakes: Use images of prizes, money, and a spinning wheel to create a realistic expectation of winning.
- Finance: Show real examples of how clients’ financial situations improved, backed up with numbers and reviews.
- Dating: Use creatives featuring local residents, emphasizing the opportunity to find a partner in their own region.
Conclusion
Today, Egypt offers huge opportunities for affiliates thanks to a growing digital audience and low competition. Success here depends on a deep understanding of the local culture, user preferences, and adapting your ads to the specific features of the market.
