Crypto Vertical: What It Is and How to Advertise It
.Hey there! This is Push.House. It’s being talked about. It’s being argued about. It is considered to be the future. Cryptocurrency has become a real trend of the last decade and one of the main topics for discussion in CPA marketing and worldwide. However, the more attention the crypto vertical gathers, the more questions and doubts arise among the audience. In this article, let’s discuss one of the most innovative affiliate marketing niches and find out how to effectively advertise cryptocurrency offers in the Push.House advertising network.
Crypto Vertical
The crypto vertical includes offers related to virtual currency: courses, trading, investments, and, of course, exchanges. Despite being comparatively new (the first crypto offers started appearing back in 2016), the niche is considered one of the most demanded and famous in the market.
Initially, crypto offers and everything related were grouped into a more extensive vertical — finance. Follow the link if you haven’t read our article on the most “lucrative” vertical.
Gradually, the market was enriched with new advertising proposals with a wide choice of offers to advertise. The direction was evolving: new cryptocurrencies emerged and blockchain was implemented.
Features of the Crypto Vertical
The vertical has various features that we’ve divided into advantages and disadvantages.
Advantages of the crypto vertical:
Wide choice of offers. Today, the cryptocurrency vertical includes binary options, educational courses, trading, auto trading, and exchanges. The range of offers is regularly expanding. If previously the vertical was considered one of the most challenging for advertising, today, newcomers have access to types of offers that do not require any special skills in advertising.
Wide choice of GEOs. Demand for the crypto vertical is mainly observed in Tier-1 and Tier-2 countries. Today, traffic for most offers can be found in any region.
High rates. Offer owners provide some of the highest rates in the market. Payouts for some offers can reach several hundred dollars. Today, advertisers can promote crypto vertical offers through one of the following payment models:
- CPA — advertisers receive a fixed payment for a specific action (deposit, service usage, etc.).
- CPL — advertisers receive a payout for user registration. Unlike other payment models, payouts here are significantly lower. However, due to the simplicity of the target action and the overall popularization of the direction, achieving high profit is possible through a quantity of target actions.
- RevShare — advertisers receive a certain pre-set percentage for all user transactions.
Disadvantages of the crypto vertical:
Complexity. This is due to the fact that the target action for most crypto offers is making a deposit, and to prompt a user to deposit a significant amount, it is necessary to effectively stir up their interest. This can be achieved through quality landing pages and a staged engagement model.
Marketing experience. Despite the accessibility of some offer groups for newcomers, a significant part of crypto products requires advertisers to have sufficient experience and knowledge, as well as an understanding of market specifics and the region where advertising is planned.
High competition. High payouts and a wide range of offers attract the attention of both experienced advertisers and newcomers to the market, defining the niche as one of the most profitable.
Types of Offers in the Crypto Vertical
Today, cryptocurrency is used for purchases, traded on exchanges, and invested in. The list of companies working with cryptocurrency is vast and continues to grow. The crypto vertical has long gone beyond the familiar framework of trading and binary options. At the moment, the following types of crypto offers are distinguished:
Investments
One of the most popular cryptocurrency directions, including everything related to investing in virtual currency, exchanges, tokens, etc. Today, there are over 20 thousand types of cryptocurrencies in the market. Regularly, some of them skyrocket in value, multiplying investors’ initial investments several times. Advertisers aim to attract users willing to engage in such investments.
The deposit serves as the target action (CPA model payouts). After the user applies for a deposit, specially trained call center staff handle the request.
Trading
Trading offers imply potential cryptocurrency trading by the user. Most trading offers are considered some of the most challenging to advertise because their target audience needs to be aware of market specifics and understand how it works.
These offers involve training users to develop trading skills and understand market specifics. Usually, education programs are designed by cryptocurrency owners interested in further trading.
Currently, the most demanded offers on the market are trading and investments. Considering that the average deposit amount ranges from $500-1000, payouts here significantly compensate for the efforts put into advertising.
Autotrading
These are various products necessary for promotion. The difference between trading and auto trading lies in the fact that the user needs access to a platform or program for successful trading. In this case, the advertiser’s task is to motivate the user to register on the product’s website or purchase a version/subscription.
Educational Courses
Here, we can include various educational programs, including complete programs, courses, webinars, lectures, and meetings. The price for quality content dedicated to cryptocurrencies continues to rise, which positively affects the growth of payouts for the successful promotion of educational courses.
Exchanges
It’s a growing direction popular among various target audiences. Registration is considered the target action, but the most favorable cooperation model for advertisers is RevShare. In this case, the advertiser receives a certain percentage for all user transactions on the platform.
Launch cripto-offers on Push.House traffic
Target Audience
The primary target audience for crypto offers is concentrated in major cities of Tier-1 and Tier-2 regions. Most offers involve the possibility of a substantial one-time investment. This is rarely feasible in countries with low economic development.
If we attempt to create an approximate user profile, it would look like this:
– Male
– 26-45 years old
– Educated
– High income
This profile represents the ideal candidate who has long been the focus of most advertisers’ attention. However, with the development and popularization of this field, the characteristics of the potential user have changed.
Today, even students and women show interest in crypto products, a demographic previously distant from virtual currencies just a few years ago. The wide range of offers and the population’s awareness in many regions about the specifics of this field enable advertisers to find interested users for any product. Within the affiliate marketing community, opinions circulate that advertisers will be able to find target traffic even in Tier-3 regions in the next few years.
Approaches to Promotion
The cryptocurrency direction has specific terminologies that should be considered when preparing creatives. The target actions for most offers involve depositing funds into an account. This, in turn, defines the main principles available for promotion that advertisers can use in their work. Some of these approaches resemble those affiliates use in promoting other verticals with similar target actions. At present, the most popular approaches in promoting crypto offers are:
Luxurious Life
Luxury, luxury, and nothing but luxury. The fundamental principle of this approach is to demonstrate the practical benefit. Namely, the profit a user can make after following the link.
This approach works well for educational programs and investing. The primary target audience for such creatives are newcomers. They are unfamiliar with the field, hoping to achieve benefit from using the offer.
- Branding
Bitcoin, ByBit, Binance, Tron, USDT, and so on. In this case, promotion is based on familiar and understandable terms and trademarks for the user. Consumers tend to trust a product they have heard about before. The advertiser’s task is to utilize this familiarity.
- News-Oriented
Tell the story of how a student from a small town earned through an investment and steadily received a target audience. When using this approach, it’s recommended to incorporate city macros. The system will replace the macros with the region where the user lives.
Success Stories
This is a classic approach featuring a story of someone else’s success. A story about someone who was skeptical about the product but tried it and succeeded!
Conclusion
The crypto vertical is considered one of the most promising directions in CPA marketing. The audience for this vertical continues to grow. It enables advertisers to find target traffic in regions that previously lacked user activity. Push.House partners can effectively promote all types of crypto vertical offers. Reach your goals with Push.House and achieve maximum profit.
Best of luck!
