Choosing the Best Verticals for Push.House: Tips for Beginners and Experienced Advertisers
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Selecting the right vertical is one of the most critical steps in affiliate marketing, directly impacting your potential profits and the way you manage traffic. Advertisers using push traffic have a wide variety of verticals available, ensuring there’s something for every budget and level of experience. In this article, we’ll dive into which verticals are best suited for beginners and seasoned advertisers, and why. If you’ve been planning to launch on Push.House but aren’t sure where to start, this guide is for you.
Get comfy and without any further ado let’s get to it!
Why Push Notifications Are a Perfect Tool for Affiliates?
In 2024, push notifications are experiencing a resurgence, attracting both seasoned advertisers and those just starting their CPA journey. This is largely due to several key advantages that make this ad format so effective and appealing:
1. Low Cost Per Click (CPC)
One of the main advantages of push notifications is the incredibly low CPC. In some GEOs (especially developing countries), clicks can cost as little as $0.001. This allows advertisers to run large-scale tests and launch campaigns with minimal investment.
– For beginners: The low entry cost makes it easy to start campaigns on a small budget, making push traffic especially attractive for newcomers to affiliate marketing.
– For experienced affiliates: The low CPC provides the flexibility to test multiple hypotheses, approaches, and creatives without risking significant budget loss.
2. Easy Scalability
Push campaigns are easy to scale by leveraging feeds (third-party subscriber bases). This means affiliates can not only run campaigns in local GEOs but also quickly scale them when successful.
– For both beginners and experienced affiliates: The ability to quickly expand reach when a campaign is performing well.
3. Simple Targeting Options
Push notifications offer a simplified targeting system compared to other ad formats. You can easily set up targeting based on parameters like:
– GEO: Choose the country, city, or region where you want to run your campaign.
– Device type: Select whether the user will see your notification on a mobile phone or desktop.
– Android OS version: In Push.House, you can specify which Android OS versions the campaign will target, ensuring your ads only appear on devices running specific versions.
– Browser: You can also filter by browser type, ensuring your ads only show up in the browsers you specify. This allows you to adjust traffic selection and target users more likely to convert.
– Browser language: Along with browser choice, you can set the desired language. This feature is great for targeting users whose native language differs from their region’s primary language. For example, you could reach Spanish-speaking users living in the UK.
– Traffic activity. To make it easier for you, we’ve categorized subscription age into the following segments:
- Premium: Subscriptions created within the last 0-4 days.
- High: Subscriptions created between 5-14 days ago.
- Medium: Subscriptions created more than 15 days ago.
This flexibility allows for precise targeting, ensuring your campaigns reach users who are most likely to convert.
– For beginners: The intuitive and flexible targeting system reduces the risk of unsuccessful campaigns.
– For experienced affiliates: Advanced targeting options allow for testing complex hypotheses and maximizing budget efficiency.
4. Easy Setup and Adjustment
Launching campaigns with push adsdoesn’t require any technical wizardry. With Push.House, you can quickly and easily create ads, upload creatives, and get your campaigns live within minutes.
- For Beginners: Minimal technical know-how means you can jump right in and start seeing results fast.
- For Experienced Affiliates: Fast setups and flexible controls make it easy to test ideas and tweak campaigns on the go.
5. Adaptability to verticals
As mentioned, push notifications are a great fit for promoting almost any popular niche. Whether it’s dating, betting, gaming, or crypto, push ads engage users in a subtle yet highly effective way.
- For Beginners: Test different niches without breaking the bank, helping you find what works best.
- For Experienced Affiliates: Push ads work wonders for a variety of offers, even in competitive verticals like nutra or gambling.
Launch you advertising campaigns in Push.House
Verticals for Beginners
Newcomers to affiliate marketing should start with simpler verticals that don’t require much experience and offer effective results with smaller budgets.
Dating
This is one of the most popular verticals for both beginners and seasoned advertisers working with push traffic. Easy campaign setup, high conversion rates, and the ability to test various approaches with low budgets make dating a perfect starting point for exploring push formats.
- Pros: Low click cost, simple targeting setup.
- Cons: High competition and the need for frequent creative updates.
Learn more about the dating niche in our detailed guide.
Adult (Webcam)
Similar to dating, this niche offers plenty of creative ideas and approaches to experiment with.
- Pros: Easy to set up, high demand.
- Cons: Creatives burn out quickly, and competition in popular GEOs is fierce.
VPNs & Antivirus
These niches are perfect for testing and, when done right, can bring in great results. VPNs are especially in demand in countries with internet restrictions, making them popular worldwide.
- Pros: High demand, low click costs.
- Cons: Limited range of creative approaches.
Check out our blog’s detailed guide on the vertical.
Verticals for Experienced Affiliates
For those with more experience, advanced verticals that require bigger budgets and rigorous testing can lead to bigger payouts. These niches may be harder to crack, but they come with high rewards.
Nutra
Nutra is a highly competitive vertical but offers great earning potential. You’ll need a budget of at least $200 and well-crafted creatives to succeed.
- Pros: High payouts and consistent demand.
- Cons: Creatives burn out quickly, and competition is tough.
Read more in our detailed guide on nutra.
Gambling & Betting
These are some of the highest-paying verticals in terms of CPA payouts. However, they are also complex to stir up audiences and require significant budgets to scale.
- Pros: High payouts and a wide selection of offers.
- Cons: Demands large budgets and thorough testing.
Find out more in our comprehensive guides on Betting and Gambling.
Crypto & Forex
Perhaps the most challenging vertical to promote through push ads. Lead costs can range from $5-10, and testing budgets start at around $800. However, crypto offers can pay out as much as $100 per action, making this a lucrative option for seasoned advertisers.
- Pros: High payouts.
- Cons: High entry costs and complex creatives.
For a deep dive into this niche, check out our blog’s guide on Crypto.
Conclusion
If you’re looking to leverage push notifications and drive impressive results across different verticals, Push.House has the tools to get you there. Don’t miss the opportunity to test various niches and strategies with minimal upfront costs.
Start your campaign with Push.House today and unlock new possibilities for your business! Our experts are ready to assist you every step of the way, ensuring maximum efficiency and success for your campaigns.
