Top Verticals for OnClick Format
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OnClick is known as an effective tool for grabbing users’ attention across all the popular verticals in the CPA market. Due to its aggressive nature, this format allows you to instantly “hook” a potential customer and direct them straight to the offer’s landing page. Today, OnClick is an attractive solution for advertisers looking for quick conversions in verticals where impulse decision-making is key.
In this article, we’ll discuss what OnClick is, how to choose the right verticals for this format, and share best practices for boosting campaign effectiveness.
Briefly About the Format
What is OnClick?
OnClick (Popunder) is an advertising format that opens a browser window in the background after the user clicks anywhere on the screen. This approach shifts the user’s attention to the offer’s landing page at the exact moment of interaction.
How Does OnClick Advertising Work?
OnClick operates through a special script embedded in the website code. When a user clicks or even scrolls the page, the script triggers and opens the target offer page in a new browser tab. This mechanism eliminates the need for additional creatives—everything focuses on the quality of the landing page or pre-landing page, whose goal is to quickly deliver the main offer to the user.
Why is OnClick Effective?
The format offers several advantages:
- No Creative Needed: The landing page is the star, reducing the funnel process significantly.
- High Visibility and Reach: The user inevitably notices the pop-up, increasing the chances of a targeted action.
- Low Cost Per Click: The cost of a click at Push.House starts from $0.0001, making the format affordable for large-scale campaigns.
- Device Flexibility: OnClick easily adapts to all types of devices and operating systems, allowing you to reach a broad audience.
How to Choose a Vertical
When selecting a vertical for an OnClick campaign, consider the following:
- Impulse Action: Choose niches where users need to make quick decisions—whether it’s registration, subscription, or joining a promotion.
- Quality of the Landing Page: The success of the campaign depends on a well-crafted landing page that can quickly convey the offer’s value and encourage the user to take action.
- Offer Relevance to Target Audience: The vertical must meet the audience’s needs to engage the user and trigger the desired action.
- Minimal Creative Requirements: OnClick doesn’t require complex graphic designs, allowing you to focus on an appealing, clear landing page.
Top Verticals for OnClick Format
Based on the format’s features and its effectiveness in capturing attention quickly, the best-performing verticals for OnClick include:
Dating stands out because of its sought after nature and ability to drive quick sign-ups. Users on dating sites are often impulsive, making this vertical perfect for the OnClick format.
- Gambling and Betting
Gambling and betting, with their dynamic nature, are great for quickly engaging users. The audience reacts fast to attractive offers, especially when the format doesn’t require complicated navigation.
- Adult Content
Adult content online has high conversion rates due to its strong visual appeal. Since OnClick doesn’t need complex creatives, this format is effective for promoting such content.
- Sweepstakes and Installs
Offers that require minimal actions (such as app downloads or participating in a sweepstake) show high effectiveness with a quick transition to the target action.
Tips for Working with the OnClick Format
To get the most out of OnClick advertising, consider these recommendations:
- Focus on the Landing Page: Prepare a simple but informative landing page. Make sure the information is clear and engaging.
- Testing and Optimization: Run A/B tests on different landing pages and targeting options to determine which approach delivers the best results. Track bounce rates and conversions, adjusting your strategy in real-time.
- Geo-Targeting and Device Adaptation: Ensure your landing page is optimized for mobile devices and displays correctly on all popular browsers and operating systems. This will help you reach the widest audience possible.
- Cost Control: Thanks to the low cost per click, OnClick allows you to run large-scale campaigns even with a limited budget. Monitor your expenses to optimize costs and improve ROI.
- Audience Analysis: Analyze user behavior to segment your audience based on interests and preferences. This will help you set more accurate targeting and improve conversions.
Conclusion
OnClick is a powerful tool for quickly capturing user attention. With the right vertical selection, a high-quality landing page, and effective campaign settings, this format can deliver consistent and high conversions. By following our optimization and analysis recommendations, you can fully unlock the potential of the OnClick format to achieve your goals.
