Comparing the Top Ad Spy Tools in 2025

In the ever-evolving landscape of digital marketing, affiliate advertising, and e-commerce, ad spy tools have become indispensable for gaining a competitive edge. These powerful platforms enable marketers, affiliates, dropshippers, and business owners to analyze competitors’ ad strategies, discover high-performing creatives, optimize targeting, and ultimately boost ROI. With the digital ad spend projected to exceed$700 billion globally by 2025, staying ahead means leveraging tools that provide real-time insights into trends, ad performance, and audience behaviors.

This comprehensive comparison dives deep into five leading ad spy tools: Anstrex, Adplexity, BigSpy, PiPiAds, and Adbeat. We’ll explore each one in detail, including their key features, pros, and cons, drawing from recent analyses such as Top 9 Ad Spy Tools You Should Try in 2025 and 9+ Best Ad Spy Tools for Spying on Your Competitors (2025). Starting with Anstrex as our top pick, we’ll highlight its strengths in areas like data volume, geographic coverage, user interface, and innovative features. By the end, you’ll see why Anstrex offers the best overall value, especially for native, push, pop, and TikTok ad spying, while comparing it favorably against the others.

Whether you’re scouting for trending products, replicating successful campaigns, or refining your ad funnels, these tools can transform your approach. Let’s break it down tool by tool.

Anstrex: The Comprehensive Powerhouse for Multi-Format Ad Spying

Anstrex offers a suite of specialized ad spy products designed to cater to diverse advertising needs, each packed with robust features for in-depth analysis and campaign optimization. The flagship Anstrex Native provides comprehensive spying on native ads across major networks like Outbrain and Taboola, featuring billions of ads from over 100 countries, advanced filtering, and landing page ripping for quick replication of high-performing campaigns. For push notification strategies, Anstrex Push delivers real-time insights into push ads, including creative details, targeting data, and performance metrics, helping users uncover profitable creatives in competitive niches. Anstrex Pops focuses on pop-under and pop-up ads, offering extensive geo-coverage and AI-driven tools to analyze traffic sources and engagement, ideal for high-volume traffic campaigns. Finally, Anstrex TikTok (with e-commerce focus) excels in TikTok ad intelligence, with a vast library of viral ads, demographic targeting breakdowns, and generative AI for creating new content, making it a top choice for dropshippers and social media marketers seeking trending products and strategies.

Anstrex is a versatile ad spy platform renowned for its extensive coverage of native, push, pop, and TikTok ads. It boasts a massive database with billions of ads from thousands of advertisers across over 100 countries, making it ideal for global campaigns. Features like advanced filtering, generative AI for ad creation, and built-in tools for landing page ripping and deployment set it apart. It’s particularly favored by affiliates and e-commerce pros for its seamless integrations with platforms like Shopify and WooCommerce. 

Pros of Anstrex

• Massive Data Volume and More Ads: Indexes billions of ads, providing more comprehensive data than most competitors, allowing users to uncover hidden gems and trends quickly.
• Superior Geographic Coverage: Supports over 100 countries (more geos than rivals), enabling precise targeting in diverse markets and better global insights.
• Top-Notch UI with Industry-Leading Filtering: Intuitive interface with advanced search options by keyword, advertiser, network, device, and engagement metrics, praised for its ease of use in reviews like Anstrex vs Adplexity: 5 Differences.
• Generative AI for Ad Creation: Exclusive AI tools to generate new ad creatives based on spied data— a feature not available in any other tool on this list, saving time and sparking innovation.
• Built-In Landing Page Ripper and Deployer: Easily rip and deploy competitor landing pages, streamlining campaign setup without needing extra software.
• Seamless Integrations: Direct connections with Shopify, WooCommerce, and other e-commerce platforms for effortless product imports and campaign scaling.
• Excellent Price-to-Performance Ratio: Affordable plans starting at$59.99/month offer premium features at a fraction of the cost of high-end alternatives.

Cons of Anstrex

• Focuses heavily on native, push, pop, and TikTok, so users needing deep social media insights might pair it with another tool.
• No free trial, though it offers a money-back guarantee, which could deter absolute beginners from testing it risk-free.

Adplexity: The Veteran Tool for Multi-Channel Insights

Adplexity has been a staple in the ad spy world for over 10 years, offering robust tracking across desktop, mobile, native, push, YouTube, and adult ads. It covers campaigns from 75+ countries and includes features like landing page downloads and competitor alerts. It’s especially strong for affiliate marketers analyzing full campaign funnels, as noted in Top 9 Ad Spy Tools You Should Try in 2025.

Pros of Adplexity

• Broad multi-channel coverage, including unique niches like adult ads and YouTube.
• Global reach with data from over 75 countries, ideal for international campaigns.
• Advanced search filters and the ability to set alerts for new competitor ads.
• Integration with landing page builders like LanderLab for quick testing and optimization.
• Real-time data on ad performance, including traffic sources and engagement metrics.

Cons of Adplexity

• Higher pricing (starting around$199/month for full access), which may be prohibitive for startups or small teams.
• Smaller database compared to Anstrex (millions vs. billions of ads), limiting depth in some formats.
• Interface can feel overwhelming for beginners, with a steeper learning curve than Anstrex’s sleek UI.
• Lacks innovative features like generative AI or built-in e-commerce integrations.

BigSpy: The Budget-Friendly Option for Social Media Focus

BigSpy excels in social ad spying, covering platforms like Facebook, Instagram, TikTok, YouTube, and more, with a database of over 1 billion ad creatives. It’s affordable and user-friendly, making it great for small businesses and startups conducting niche market research, as per 11 Best Ads Spy Tools 2025.

Pros of BigSpy

• Affordable pricing with plans starting at$6/month, including a free tier with limited features.
• Cross-platform coverage for social ads, with strong filtering by ad type (e.g., video, carousel).
• Access to over 1 billion ads, helping users spot trending creatives quickly.
• Real-time tracking of competitor strategies and performance data.

Cons of BigSpy

• Limited depth outside social platforms; not as strong for native or push ads.
• Smaller geographic coverage compared to Anstrex, which can restrict global insights.
• Basic filtering options that don’t match Anstrex’s advanced, industry-leading search capabilities.
• No AI tools or landing page features, requiring additional software for full campaign building.

PiPiAds: The TikTok Specialist for E-Commerce and Dropshipping

PiPiAds is tailored for TikTok and Facebook ads, boasting a library of over 50 million ads with real-time updates. It’s popular among dropshippers for its focus on winning products and ad analytics, including spend and conversion rates, as highlighted in 9+ Best Ad Spy Tools for Spying on Your Competitors (2025).

Pros of PiPiAds

• Extensive TikTok ad database with detailed insights into trending products and creatives.
• Advanced filters for targeting, engagement, and performance metrics.
• Real-time updates to stay on top of viral trends.
• Useful for e-commerce with tools to identify high-converting ads.

Cons of PiPiAds

• Primarily TikTok-focused, with less coverage for other formats like native or push.
• Pricing starts at$99/month for pro plans, which is higher than Anstrex’s entry point without matching its value.
• Limited geographic scope compared to Anstrex’s 100+ countries.
• No generative AI, landing page ripper, or e-commerce integrations, making it less versatile.

Adbeat: The Display Ad Expert for Budget and Spend Analysis

Adbeat specializes in display advertising, providing insights into ad spend, placements, and competitor budgets across websites and networks. It’s ideal for programmatic campaigns and brands focused on display, as discussed in Best Ad Spy Tools For Marketers In 2025.

Pros of Adbeat

• Detailed estimates of competitor ad spend and budget allocation.
• Strong focus on display ads with insights into website placements.
• Useful for analyzing long-running campaigns and performance over time.
• Comprehensive data on ad networks and publishers.

Cons of Adbeat

• Higher pricing on the premium side, often exceeding$199/month.
• Limited to display ads; lacks coverage for TikTok, native, or push formats.
• Smaller overall database and geo coverage than Anstrex.
• No advanced features like AI ad generation or landing page tools.

Head-to-Head Comparison: Anstrex’s Key Advantages

When comparing these tools, Anstrex pulls ahead in critical areas. For native, push, and pop ads, it outperforms Adplexity with more data, better geo coverage (100+ vs. 75 countries), and a superior UI. Against BigSpy and PiPiAds for TikTok, Anstrex offers more ads, wider geos, and exclusive AI for ad creation. Its landing page ripper and e-commerce integrations add unmatched convenience, while its pricing delivers the best bang for your buck.

Pricing and Value: Where Anstrex Delivers the Best ROI

Anstrex starts at$59.99/month, balancing affordability with premium features. Adplexity and Adbeat are pricier $199+), while BigSpy $6+) and PiPiAds $99+) are cheaper but lack depth. Anstrex’s value shines in its all-in-one capabilities, as affirmed in Best Native Ads Spy Tools to Use in 2025.

Why Anstrex is the Top Choice in 2025

Anstrex isn’t just a tool—it’s a complete ecosystem for ad spying success. Its combination of massive data, global coverage, intuitive UI, AI innovations, and integrations make it ideal for affiliates and e-commerce users. If versatility and value matter most, start with Anstrex.

In summary, while each tool has its niche, Anstrex’s advantages make it the leader. Explore them based on your needs, and share your thoughts—what’s your go-to ad spy tool?