Vertical: Finance. Key Points
Hello! This is Push.House. We continue exploring the verticals our partners effectively advertised through the Push.House advertising network. Today, we delve into the most lucrative niche – finance. The financial vertical is considered one of the most profitable and straightforward to navigate, making it one of the most popular niches in the CPA market. Let’s discuss what offers fall under the finance vertical, the peculiarities of this niche, and how to promote it.
Let’s get started!
Finance
The finance vertical encompasses all offers related to depositing, receiving, and processing monetary transactions. It is considered steady and remains relevant regardless of the season or geographical location for advertising. It gained particular popularity in countries with unstable economic situations. Cryptocurrency and banking advances boosted the finance vertical globally. People need fast cash for many reasons: late paychecks, lack of savings, unexpected bills, etc. Many loan options now offer quick money plus financial education on investing and making money.
Features of the Finance Vertical
Like other verticals, finance has a set of features, most of which can be considered advantages of the vertical.
Large Payouts
The payout amount for promoting financial offers can vary depending on the characteristics of the advertised product and the intended target action. Banking products and cryptocurrency offers are the most lucrative in advertising, but reasonable profits can also be achieved with other categories.
Wide Range of Target Regions
The audience for financial vertical offers can be found everywhere. It’s essential to choose offers based on the target region. Before setting up and launching an advertising campaign, carefully study the region’s audience and select the most advantageous offer for a specific user group.
At Push.House, you can effectively promote offers from any category within the finance vertical. We offer the opportunity to launch advertising campaigns in over 180 GEOs, whose purchasing power and demand for offers may vary but are guaranteed to bring you profit.
No Hold Period
Most affiliate networks offer the possibility of a payout immediately after the completion of the target action. The more challenging the target action (such as a deposit), the higher the likelihood of receiving a payout without traffic verification delays.
However, refrain from using bot traffic. Remember that any deception will eventually be exposed. To avoid losing potential profit, strive to build trustworthy relationships with partners at the earliest stages of a partnership.
Minimal Fraud
Unfortunately, the market still has dishonest players among affiliate programs offering financial offers. The number of scams in the niche is decreasing yearly, but it’s advisable not to rule out this fact completely.
One critical principle of the vertical is thorough traffic quality checks. Intentional deception of advertisers can result in bans across all networks and a ruined reputation.
Smooth Start
The features of promoting the finance vertical partially overlap with other verticals whose intended target actions involve depositing or providing personal information. If you have experience promoting gambling and betting offers, you should encounter no difficulties attracting traffic to financial offers.
We’ve previously discussed the peculiarities of gambling verticals. Follow the link to learn about the features of iGaming offers and how to promote betting and gambling effectively.
Target Audience of Finance vertical
The target audience for offers in the finance vertical can be divided into three categories:
- Those in Immediate Need of Funds:
– Typically, users who have found themselves in unfavorable financial situations.
- Those Planning Significant Expenses:
– Users planning significant purchases, vacations, or education that require substantial financial investment.
– These users delve deeper into potential financing, showing more interest in interest rates, payment schedules, and other offer features.
- Those Earning or Wanting to Earn from Cryptocurrency or the Stock Exchange:
– Users in this category often have savings or disposable income and are willing to spend on education and gaining knowledge that could lead to financial success.
Types of Finance Offers
All offers in the finance vertical can be roughly categorized into the following:
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Microfinance organizations
Or micro-loans, represent the most popular subcategory of financial offers. They allow users to receive funds in the shortest possible time. The distinctive feature of microfinance organizations (MFOs) is a simplified model for obtaining a monetary loan with very high repayment interest.
– Typically, MFOs issue loans for short periods (up to 30 days). The audience for MFO offers is broad, characterized by a common need for a specific sum instantly and a willingness to repay with interest.
– This simplified model of user profiling and identity verification before receiving the transfer allows the audience to access funds within a short period, ensuring advertisers minimal hold periods or complete absence.
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Banking products
Include credit and debit cards, loans, deposits, and other offerings. These offers are viral in developed regions as they provide users with the opportunity to receive funds on a long-term basis. Collaboration with advertisers mainly occurs through RevShare or CPA models.
– The audience for banking offers differs from MFOs in that obtaining a card or credit requires more complex identity and income verification.
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Finance Insurance
Represents another popular direction within the financial vertical. Insurance encompasses not only life, health, or property insurance but also car insurance, such as Comprehensive and Third-Party Liability. This sub-vertical gains popularity in large cities with developed infrastructure.
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Mono products
Include various tools and services. Monoproducts typically encompass services for checking credit history. Selecting banking offers, as well as different online cash desks and other projects related to cash settlement services.
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Financial exchanges
Stand out as one of the most profitable directions within the financial vertical, associated with significant monetary investments. Financial exchange offers include platforms for buying or selling stocks and other securities. The audience of financial exchanges is considered one of the most financially solvent, with an average age ranging from 25 to 30 years.
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Cryptocurrency
Is a category of financial offers many media buyers perceive as an independent vertical. It includes everything related to cryptocurrency: binary options, exchanges, trading virtual currency, and auto trading. For a long time, this vertical enjoyed particular popularity among the advanced population; however, these days, even residents of tier-3 regions express interest in crypto offers.
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Finance Courses
Are a category of various educational courses on financial literacy or training in trading on the stock exchange or binary options.
Launch finance offers on Push.House traffic
Payout Models of Finance offers
Payment models for financial promotions differ based on their category classification within the industry. Affiliate programs typically use a collaboration model, rewarding advertisers after users accomplish the intended action. However, there are other models as well. Currently, advertisers can promote finance vertical offers through the following payout models:
RevShare (Revenue Share):
– This model involves a percentage commission for all user transactions.
– Advertisers promoting offers on the RS model receive payouts for each loan or investment made by the user.
CPA (Cost Per Action):
– Payout is made per specified user action.
– Advertisers receive payouts for completing the intended target action, such as depositing funds, card issuance, currency purchase, loan acquisition, etc.
CPL (Cost Per Lead/Registration):
– Payouts under the CPL model are generally lower compared to other payout options.
– In this model, advertisers receive a payout when a user registers on the advertised platform, program, or service.
Hybrid:
– A universal model that combines two or more payout options.
– Typically offered to advertisers who have proven the reliability. Their collaboration can provide significant volumes of high-quality traffic.
– Advertisers working on this model may receive payouts for both user registration and target actions.
– They may also earn passive income. If the users they attract continue to use offers the advertisers will get a commision.
Approaches to Advertising Finance offers
When creating finance ads, consider offer features and target region. MFO and cryptocurrency promotion varies based on audience needs.
We’ve a guide on how to use the service. Feel free to check it out.
Currently, the following approaches are most popular in promoting the finance vertical:
Direct Call to Action:
– Users often pay attention not only to both visual and text elements.
– Emphasize a clear call to action and a description of the expected benefits.
Clear Deadlines and Amounts:
– An approach guaranteeing the receipt of funds in the shortest possible time.
– Particularly popular in promoting MFOs and banking products.
Instant Earnings:
– A classic but practical approach involves receiving a payout and immediately notifying the user.
Personal Finance Experience:
– Users trust cases confirming the likelihood of gaining benefits or receiving payments from using the offer.
– Imply the approach considering the region’s specifics. For example local names, real photos, and local currencies.
More options exist; adapt proven strategies or create your own. Experiment and achieve success with Push.House.
Conclusion
The finance vertical will always remain relevant. New offers are regularly introduced, catering to various user groups. Gradually, offers popular in tier-2 regions may attract interest from residents of tier-3 countries. Stay updated on market developments and try different offer variations to maximize your advertising profits. We’ll be here to assist you.
Until next time!
