Push Networks + Dating Offers: Trends to Follow in 2025
Hey! Push.House here.
In 2025, dating remains one of the top verticals for push network traffic. Thanks to personalization users respond well, advertisers see high CR, and affiliates enjoy steady profits. But even in a stable vertical like dating, the rules keep evolving year after year. So let’s break down what’s working in 2025 — especially when it comes to running dating offers on Push.House.
Popular Approaches for Dating Offers in 2025
Personal Message Style
Push ads that look like chat notifications — short, simple, and ultra-personalized.
Examples:
- “You online? Let’s grab coffee ”
- “3 new matches nearby”
- “He’s waiting for your reply”
Localization & “Nearby” Angle
The key trigger in dating funnels is proximity — the belief that you can actually meet someone nearby. Users click when they think matches are physically close.
Examples:
- “Today in [district/city name]”
- “3 girls just 2 minutes away”
- “Local meetups — no endless texting”
UGC Style & Screenshots
Creatives that look like real chat screenshots or system alerts still work great — and bring stable results.
Examples:
- Visual: a chat screenshot or message preview
- Text: natural, casual copy like “Hey 👋 what are you up to?”
Mini-Quizzes on Prelanders
Before sending users to a signup page, warm them up with 2–3 quick questions. This builds engagement, lowers CPL, and increases CR.
Examples:
- “What are you looking for in a partner?”
- “Tell us about your hobbies — we’ll find you a better match”
Social Proof & Scarcity
In dating, users need to feel that the app is full of real, active people, and that the opportunity to connect is limited.
Examples:
- “5 users nearby are ready to meet”
- “Only 2 free likes left”
- “You’ve got 3 new matches in the last hour”
Push Campaign Tips for Dating Offers
Tip 1: Break Down Your Audiences
Segment by subscription age, device, and browser. Test your approaches across different user groups — that’s how you’ll find your winning funnel.
Tip 2: Build Push Sequences — Not One-Off Sends
Think of your campaign like a storyline, not a single push:
- Push 1: Curiosity — “3 new matches nearby”
- Push 2: Urgency — “Online until midnight”
- Push 3: Value — “Only 2 free likes left”
Tip 3: Localize
Translation is just the starting point. The winners go further — adding district names, local slang, or familiar dating habits. Don’t forget to use macros where available!
Tip 4: Scale
The 2025 strategy: launch 10–15 creatives, rotate them every 3–4 days, and turn off weak funnels after 300–500 clicks with no conversions.
Final Thoughts
The strongest dating approaches right now? Localization, UGC-style creatives, chat-based formats, quizzes, and social proof. Winning campaigns keep it simple: segment your audience, build retargeting chains, mix formats, keep creatives clean, and most importantly — test.
In 2025, push isn’t about clickbait — it’s about native experiences and user respect. Which means: those who speak their audience’s language will win.
