India’s Top Verticals: Promotion Strategies That Convert
Hi there — it’s Push.House!
Right now, India is going through a full-on affiliate marketing boom. This is especially noticeable in verticals where fast user engagement and mobile traffic quality play a key role. From June 23 to July 23, Push.House is running a major summer promo — 30% off all Indian traffic.
That means you’ve got a great opportunity to test OnClick, Push, and InPage Push formats at a lower CPC and break into a new market with minimal risk. In this article, we’ll break down how to promote Dating, iGaming, Installs, Finance, and Sweepstakes in India — and how to keep the profits rolling even after the promo ends.
Dating
Dating is one of the fastest-growing verticals in India. The GEO’s audience — especially users aged 18–35 — is actively looking to meet new people. Many are open to trying new dating apps and platforms, which makes sense considering online dating is still gaining momentum in the region.
When targeting India, cultural context and localization matter. Using Indian models and focusing on themes like respect and serious relationships tends to drive higher CR. Creatives should feel friendly and engaging — not pushy or aggressive — but with a strong call-to-action.
What formats work best?
- OnClick – Perfect for lead generation: one click takes the user straight to the registration form.
- Push – Great for engagement, especially with localized headlines like “Your match is waiting in Mumbai!” or “You’ve got a new message.”
- InPage Push – Helps you to bypass blocks and reach as many users as possible.
Tips & Best Practices
- Texts: Keep them intriguing without “low-text” or naughty phrases. A/B tests with emotional hooks like “We found someone for you,” “Someone nearby is looking to chat,” or “You’ve been chosen” perform well.
- Creatives: Use real people, not stock models. Neutral backgrounds + a soft smile = relatable and trustworthy.
- Targeting: Focus on younger audiences (18–35) in Tier-2 and Tier-3 cities. They’re open to dating apps but still value cultural alignment.
- CTA: Avoid hard-sell language. Try softer nudges like “See who’s nearby” or “Start chatting today.”
- Formats: OnClick for direct lead flow, Push for reach, InPage Push for iOS and desktop with no push subscription.
Effective Funnels
- Push → Pre-lander → Lead Gen
Localized push (e.g. “[Name]? Your match is nearby”) → quick pre-lander with a signup form → lead page. This flow can yield ROI of 60% or higher.
- InPage Push → Smartlink → SOI flow
InPage Push → redirects to a smartlink → offer page. A slow-paced, easy-going funnel that fits Tier-2/3 markets well.
- OnClick → A/B testing + Whitelist
Direct OnClick → localized page with emojis, CTA → lead form. A/B testing here works wonders, often achieving 0.02–0.05% CTR and hundreds of leads weekly.
iGaming
iGaming continues to be one of the top 3 verticals in India in terms of revenue. Sports betting (especially cricket), poker, and simple slot games with fast payouts are especially popular. For most Indian users, gambling is more about entertainment than risk — which is why “try your luck and win” messaging resonates so well.
The female traffic share is also growing steadily, especially in Tier-2 and Tier-3 cities. In these cases, creatives that showcase real winnings, payout screenshots, or bonus offers help build trust. Overall, iGaming is a strong choice for affiliates looking for consistent ROI through smart segmentation and localization.
Which formats work best?
- OnClick — ideal for instant redirection to a bonus offer or registration form
- Push — performs well with urgency-based messages like “Tournament starts today — join now!”
- InPage Push — helps bypass banner fatigue and usually delivers a higher CTR
Tips to boost performance
- Text: Focus on urgency and excitement — “Play now and win”, “Tournament is already live”
- Creatives: Use screenshots of actual winnings, INR currency, gold coins, or local gaming interfaces
- Targeting: Males aged 21–45, interested in cricket, slots, or poker. Keep offers clear and simple — Indian users value transparency.
- CTAs: “Play now”, “Claim your bonus”, “Start with no risk”
- Formats: OnClick for fast signups, Push for retargeting, InPage Push for users who ignore traditional push ads.
Effective campaign flows
- Push (bonus) → Pre-reg page → Registration & Deposit
A push ad with a bonus/match/tournament hook → brief landing page with registration flow → deposit. Some Push.House partners report CTR boosts of 75–85% on welcome promos.
- InPage Push → Account Status → Re-engagement offer
Re-engagement messages like “Win one more time” → show account details and a CTA → leads to deposit or bet. Commonly used to return users.
- OnClick (Free spins) → Pre-lander → Install
Offer free spins → landing page with a deep link (APK or PWA) → install → free spins → deposit.
Installs
The installs vertical in India is booming thanks to cheap traffic and massive mobile penetration. Gaming apps are leading the charge — especially hyper-casual and casual games — followed by finance and education apps.
Indian users are highly responsive to perceived value: offer them cashback, bonuses, or free coins, and they’ll install quickly. But competition is heating up, so your creatives need to stand out — be clear, simple, and benefit-driven.
Gamified banners can boost CTR by 15–20%. Right now, many advertisers are shifting budgets to India, where competition is still relatively low — a perfect time to scale affordably.
Which formats work best?
- OnClick — best for deep link traffic.
- Push — “Install today and get 1,000 coins — limited time”
- InPage Push — great for reaching iOS users where standard push doesn’t work
Tips to boost performance
- Text: Short, benefit-focused, like “Install & earn bonus”, “Play for free today”
- Creatives: Bright visuals with a clear install button, app interface previews, or animated gameplay
- Targeting: Focus on Tier-2 and Tier-3 cities — especially younger users who love testing new and trending apps. Highlight savings, earnings, discounts, or bonus coins
- CTAs: “Install now”, “Get it free”, “Start today”
- Formats: OnClick for seamless installs via deep links, Push to engage, InPage Push to capture iOS and desktop users
Effective campaign flows
- Push → Deep Link → Install
A fast, low-friction path that delivers strong CPA results.
- InPage Push → Lander → Install → Onboarding Bonus
The user sees an on-site ad → clicks → landing with details →installs → offer an onboarding bonus.
- OnClick → Gamified Pre-lander → Install
The user lands on an interactive page (quiz, spin wheel, progress bar) → proceeds to install. Gamification lifts CVR by 15–24% on average.
Finance (Loans, Fintech, Crypto)
India’s finance vertical is growing fast — driven by rising demand for microloans, digital wallets, and investment apps. Users want quick solutions: instant payday loans, fast bank account openings, or simple investment platforms. To win trust, your creatives should highlight reliability with words like “official”, “secure”, or “licensed” — these tend to boost CR significantly. Comparisons with banks and “low interest” messaging also work well.
The audience in this GEO values simplicity, clear messaging, and a direct call-to-action. Industry leaders note that Tier-2 and Tier-3 cities deliver strong conversion rates for loan products. There’s also growing interest in investment apps that offer educational features.
Which formats work best?
- OnClick — takes users straight to the application form with no friction
- Push — “Get up to ₹50,000 without visiting a bank” still converts incredibly well
- InPage Push — offers high CTR thanks to native placement and visibility across devices
Tips for high-performing finance campaigns
- Text: Simple, trustworthy, and direct — “Get ₹50,000 loan instantly”, “Apply in 2 minutes”
- Creatives: Real photos of cash, mobile banking apps, or happy users
- Targeting: Focus on men and women aged 25–45 in Tier-2/3 cities. They appreciate simple application flows and low entry barriers
- CTAs: “Apply now”, “Check your limit”, “Get your loan”
- Formats: OnClick for direct traffic to forms, Push for lead generation offers, InPage Push for visibility on iOS and desktop
Winning funnels & strategies
- Push (Loan Offer) → Pre-lander → Application Form
Show loan amount and rate in the notification → pre-lander with form → user completes application. This works particularly well in Tier-2/3 regions where simplicity and credibility matter most.
- InPage Push → Trust Lander → Embedded Form
A native push shows brand logos and case studies → embedded form on the page → higher CTR due to strong credibility.
- OnClick (Retargeting) → Loan Calculator → Application
Retarget users who saw your offer → direct them to a loan calculator → pre-filled form → application. A great way to lower entry resistance and smooth the path to conversion.
Sweepstakes (lotteries, giveaways)
Sweepstakes remain an “evergreen” vertical in India. Users love participating in giveaways for smartphones, scooters, and cash vouchers. Time-limited campaigns work especially well — “Only 1 day left” or “3 winners remaining.” The key is to make participation feel effortless, with no complicated requirements. Indian audiences are more likely to trust campaigns that look official and visually polished. This vertical usually shows one of the highest CTRs. Sweepstakes are a great choice if you’re looking for a quick lead boost with minimal CPL.
Which format to choose?
- OnClick — direct jump to the offer with instant sign-up.
- Push — classic “Win a Redmi Note 13 Pro — 2 days left!” performs well.
- InPage Push — solves the issue with non-subscribed users, especially iOS ones.
Recommendations
- Texts: urgent and emotional — “Win a smartphone today,” “Only 3 gifts left.”
- Creatives: real images of prizes (phones, vouchers, scooters) and countdown timers.
- By vertical: works well for broad audiences in India, especially youth and stay-at-home people. Localizing creatives for specific regions boosts CR.
- Call-to-Action: “Join now,” “Claim your prize,” “Try your luck.”
- Formats: OnClick for instant engagement, Push for broad reach, InPage Push for full coverage.
Funnels that work
- Push (lottery) → Instant Win Page → Lead
“Win a smartphone” → instant win or entry page → lead form. Urgency + instant win is a strong trigger for clicks.
- InPage Push → Countdown Lander → Opt-in
“2 days left” → countdown landing page → opt-in with email/phone. Builds excitement while collecting leads.
- OnClick → Pre-lander → Offer wall
Click → branded page with prize conditions → prize selection → lead. Great for boosting average conversion value.
Conclusion
We’re offering a 30% discount on all India traffic so you can test these strategies, increase your ROI, and gain a strong foothold in the market with minimal risk. Use OnClick, Push, and InPage Push formats in your campaigns — and you’ll feel the difference in how fast Indian users engage.
Launch your campaigns with Push.House today. Maximize your profit during the promotion — and stay ahead of the competition even after it ends!
