How to Maximize New Year and Christmas Campaigns with Push Networks
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New Year’s and Christmas are synonymous with holidays, gifts, and a global consumer frenzy. For affiliate marketers, this period offers unique opportunities: users are highly active, receptive to ads, and ready to shop. During this festive season, push notifications shine as one of the most effective tools for promotions due to their high click-through rates and personalization. In this article, we’ll dive into the key principles of working with push traffic during the holidays and share practical tips for campaigns and trending verticals.
Key Features of Holiday Campaigns
1. Increased Competition and Costs
The New Year and Christmas season is a high-demand period for advertising. Traffic competition intensifies, leading to higher bid rates. However, conversion rates also surge as users are more inclined to make purchases and subscriptions.
Tip: Plan your budgets in advance and target top-performing GEOs where these holidays are most significant, such as the US, Europe, Latin America, and Russia.
2. Seasonal Adaptation of Creatives
Festive creatives consistently outperform standard ones. They evoke emotional connections and amplify users’ desire to make a purchase.
Tips for Creating Holiday Creatives:
- Incorporate festive elements: Christmas trees, gifts, lights, and snow.
- Mention discounts, special offers, and time-limited deals (e.g., “Only until December 31!” or “Get 50% off—don’t miss out!”).
- Use personalization: directly addressing users in push notifications boosts click-through rates.
3. Heightened User Activity
People are actively searching for gifts, celebration ideas, and ways to save money during this period. Leverage this behavior in your campaigns.
Example Approaches:
- E-commerce Offers: “Perfect gifts for your loved ones at unbeatable prices!”
- iGaming: “Earn big this holiday season with the best online casino!”
Campaign Recommendations
1. Testing and Segmentation
Start testing various creatives and audience segments 2-3 weeks before the peak season. Identify the best-performing audiences and focus on them.
2. Retargeting Strategies
Remind users of abandoned carts and recently viewed items. Use festive promotions to win them back. Example: “Your discount is still available! Don’t miss out before Christmas.”
3. Perfect Timing
Morning and evening are the best times to send push notifications, especially on weekends and holidays.
Trending Verticals for New Year and Christmas
1. E-commerce
The holidays are a golden era for online stores. Users are busy buying gifts, decorations, and festive supplies. Push notifications featuring hot deals, promo codes, and countdown timers convert exceptionally well.
2. iGaming
Gaming platforms and online casinos thrive during this time. Users look for entertainment during the holidays, and bonus offers or tournaments easily capture attention.
3. Nutra
Beauty products, wellness gadgets, and fitness gear are in high demand during the holiday season. Attract users with push notifications offering special deals: “Give yourself beauty and health this New Year!”
4. Finance
Loans, investment platforms, and financial literacy courses gain traction as people plan and evaluate their year-end goals.
5. Subscriptions
Video platforms, antivirus software, music, books, and apps all perform well during the holidays, especially when bundled with festive discounts.
Conclusion
The holiday season is a time of immense opportunity, and push networks allow you to unlock its full potential. Success lies in careful planning, high-quality creatives, and tailoring campaigns to audience specifics. Follow trends, test your strategies, and scale what works.
With Push.House, you can always find the right traffic and boost your earnings, turning festive cheer into real conversions. Good luck with your campaigns!
