Adult Vertical: Everything You Need to Know About the 18+ Niche

Hey there! It’s Push.House, back with another deep dive into affiliate verticals you can effectively promote using our ad network. This time, we’re focusing on a niche that many know but few openly discuss – the adult vertical (18+). Right now, it’s one of the most profitable and popular areas in affiliate marketing. Today, we’re breaking down the types of adult offers and the best strategies to promote them.

Adult

The word “adult” speaks for itself. The adult vertical includes offers related to 18+ content, as well as products or services from the adult entertainment industry.

Like the rest of the market, the adult segment was heavily impacted by the early 2020s pandemic, making it one of the most in-demand and profitable areas in affiliate marketing. The number of offers skyrocketed, and top media buying teams started paying more attention to this thriving niche.

What sets the adult vertical apart today? Two key factors: high payouts and organic popularity. While the popularity of 18+ content is self-explanatory, what about the high payouts? This is primarily due to the complexity of promoting adult offers, which requires specific experience and approaches. Despite the abundance of motivated traffic eager for subscriptions and engagement, promoting adult content isn’t easy due to advertising restrictions and frequent ad blocks on popular platforms. However, these challenges are balanced out by the high payouts and steady flow of targeted traffic. This keeps the adult vertical at the forefront of affiliate marketing. The primary audience for adult offers is men aged 25-45, who account for around 70% of the traffic. Women also engage with adult offers, but far less frequently.

Types of Offers

The adult vertical is known for its wide range of offers, many of which overlap with other niches like dating, gaming, and nutra. Let’s explore the most popular types:

Adult Dating

These are apps or websites for finding sexual partners. High conversion rates are driven by natural human instincts, making these offers especially appealing.

18+ dating offers often target Western markets, where users are more willing to spend, and payouts for actions are among the highest in the niche.

18+ Installs

A hot trend in recent years! These are games where users are rewarded with adult content after completing levels, with some allowing simulated sexual interaction.

Nutra

This category includes offers for products like potency enhancers, aphrodisiacs, sex toys, and other adult goods.

Adult Sites

Offers granting access to pornographic content are the second most popular in the adult vertical. Finding a target audience for these offers is a breeze.

Some stats show that one of the top adult sites sees over 20 million active daily users, underlining how relevant this niche is. The audience for these offers spans a broad age range, from 18 up to senior years.

Webcam Services

Webcam offers are on the rise. These platforms allow models to interact with users live, with viewers paying for specific requests.

Today, webcam services offer users an online alternative to real-life encounters, providing intimate experiences in a virtual format.

Advantages of Adult Offers

• High-spending audience: Users are willing to spend on fulfilling physiological needs.
• Broad reach: Nearly any internet user can be part of the target audience for adult content if approached the right way.
• Wide variety of offers: Offers are constantly updated as user preferences shift, and old trends often make a comeback.
• High payouts: Affiliate programs offer generous commissions for bringing in active users.
• Simple visuals: Unlike other verticals, adult creatives rely heavily on images, making traffic attraction easier.

Disadvantages of Adult Offers

1. High entry threshold: Running a campaign in the adult vertical requires a significant portion of the budget to test hypotheses and approaches.

2. High competition: The high payouts and wide range of offers attract many advertisers, creating fierce competition. To succeed in this niche, you must be ready to fight for a spot in the rotation.

Payment Models in the Adult Vertical

Advertisers working with adult offers can earn through the following payment models:

1. CPA (Cost per Action): A fixed payout when a user performs a specific action (like subscribing or purchasing). CPA payments come in two forms:

– PPT: Fixed payout for user sign-up to a trial period.

– PPS: Payout for successful subscription or purchase of an 18+ product.

2. CPL (Cost per Lead): Advertisers are paid for every lead (when a user submits contact info). CPL has several variations:

– SOI (Single Opt-In): The lead is credited after the user submits their email without needing to confirm it.

– DOI (Double Opt-In): The user must confirm registration via email.

– CC-Submit (Credit Card Submit): The lead is credited once the user submits credit card details.

3. CPI (Cost per Install): Payout occurs when a user installs an adult app on their mobile device.

4. RevShare: Advertisers receive a percentage of the affiliate network’s revenue from the referred user (typically around 25%).

This wide selection of models allows advertisers to choose the best monetization strategy for their traffic, depending on the campaign’s goals and audience.

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Promoting Adult Offers Through Push Networks

Push networks are an affordable and efficient source of traffic, requiring minimal investment and setup. With access to up-to-date databases of active users, advertisers can deliver messages to audiences interested in adult content effectively.

One major advantage of push networks is their lack of censorship and 100% message delivery rate, coupled with low cost-per-click (CPC). Recently, we announced the ability to use adult creatives for the InPage format, making adult offer promotion even more attractive.

Approaches to Creating Adult Creatives

When designing creatives for adult offers, it’s important to understand that each offer requires a unique approach. Testing multiple creative variations helps to find the most effective way to attract quality traffic.

To achieve the best results, create 5-10 different image or video options and test them across different traffic sources.

Here are some popular approaches:

• Proximity Effect: Commonly used in dating offer promotions. Indicating the approximate distance to a potential partner boosts click-through rates. Example:

• Personalized Messages: Directly addressing the user significantly increases the chances of a click. Even though the image is key, a personal message can act as a call-to-action and improve conversions. Example:

• Numbers and Stats: Numbers can convince users of a product’s effectiveness. This approach works especially well when promoting nutra products. Use specific numbers, like how much a body part might grow or how much longer intimate moments will last. Example:

• Adult 18+ Creatives: Straightforward, explicit images featuring elements of sexual acts or intimate body parts can be surprisingly effective in grabbing attention and driving traffic. These creatives quickly capture users’ focus and encourage clicks. Example:

Conclusion

The adult vertical can be highly profitable if approached with the right creatives and a solid testing strategy. Use a variety of approaches, follow our tips, and test different creative options to find the perfect combo for your campaign.

Launch your adult campaigns with Push.House today and reach your marketing goals with ease! Good luck!

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