Top Verticals to Kick Off in Push.House: A Guide for Beginners and Beyond
Hello from Push.House!
Push notifications are one of the easiest ways to get started with traffic arbitrage. Why? The entry threshold is minimal: no complex technical setup, a small budget to get started, and you can see results almost immediately. But the key question for beginners is: Which vertical should you start with? In this article, we’ll go through the best verticals for push traffic, explain their features, and share tips on how to get your first conversions faster.
Why Push Notifications Are the Ideal Start for Beginners
Push notifications are a type of ad that pops up as a small message on the user’s device screen. The main benefits include:
- Affordability: Click costs in push ads start at $0.001-$0.005 depending on the GEO. This means you can test several funnels with a minimal budget ($50-100).
- Easy Setup: No need for complex trackers or proxies. Simply select the country, device, OS, upload your creative, and launch the campaign.
- High Visibility: Push notifications go directly to the user’s device and are rarely ignored, especially if the creative catches their attention.
Top Verticals for Beginners
- Dating
Dating is a stable top choice for beginners in traffic arbitrage. Why?
Low competition in some GEOs. Many advertisers focus on Tier-1 countries, neglecting Tier-2 and Tier-3, where dating works just as well and requires less investment.
Easy conversions. Typically, it’s a simple registration, and less frequently, a confirmed activity. This means you’ll see your first leads quickly and understand the mechanics without significant financial risks.
Tip:
Use simple, attention-grabbing creatives focused on emotions. For example, a photo of attractive people with a question in the text (“She’s waiting for your message!”). Don’t forget to refresh your creatives regularly, as they can get bored.
- Webcam / Adult
Webcam is similar to dating, but the audience here is looking for online entertainment rather than relationships. The good news for beginners is that it has a low entry threshold and fast monetization.
Typically, the payouts for these offers are higher than dating, and competition is lower. For initial tests, a budget of $50-70 can be sufficient. However, remember that adult-themed offers require careful work with creatives and the proper selection of GEO, as such offers may be prohibited in some countries.
Tip:
Creatives should be provocative but within the acceptable limits. Use call-to-action phrases like “Watch for free right now” or “She’s live – come join!”
- VPN / Antivirus
The VPN/Antivirus vertical has become a hit in recent years. With constant service blockages, rising cyber threats, and the trend for privacy, these offers are in demand worldwide.
What’s especially great for beginners is the simple conversion process (install or subscribe), high payouts (up to $60-100 per install), and stable demand throughout the year.
Tip:
Make sure to use a pre-lander – a landing page that explains why the user needs a VPN or antivirus. For example, talk about data protection, the ability to watch blocked sites, or safe browsing in public networks.
Verticals for Scaling
Once you get the hang of push traffic, learn to analyze stats, and test creatives, you can move on to more competitive but also more profitable verticals.
- Nutra (Health Products)
Nutra is a massive niche: weight loss, potency, vitamins, creams, supplements. Its main advantage is the high payouts, which can reach $30-80 per order. However, this niche requires solid preparation:
High-quality pre-landers with persuasive text, “before/after” case studies, and calls to action.
High competition, especially in popular GEOs. The budget for tests should be $200 and above.
Tip:
Always keep an eye on trends – weight loss offers work well in summer, and vitamins and immunity products are great in winter. Don’t forget about localization for specific GEOs.
- Gambling / Betting
Gambling and betting are classics in traffic arbitrage. The demand for these offers is always high, with payouts reaching $30-70 per registration and much more for a deposit.
However, keep in mind that gambling offers face high competition and strict advertiser requirements. Budget for the start should be $300-500, as audience engagement with a strong trigger (prizes, bonuses, jackpots) is often required.
Tip:
Use creatives with an emotion of winning. For example, show a person with money and the text, “He won $2,000 yesterday. Your turn?”
- Finance (Financial Offers)
The finance vertical – loans, credit, trading, investments – requires experience but yields a very high profit. CPA here can reach hundreds of dollars per lead, but launching requires precise targeting, adherence to offer rules, and often passing moderation.
Tip:
If you decide to enter the finance space, start with microloans – they have simpler conversions than investments and trading.
How to Choose a Vertical as a Beginner
To summarize, an optimal start in Push.House should look like this:
- Start with Dating, Webcam, or VPN/Antivirus. These verticals are easy to launch, have a clear conversion mechanism, and deliver quick results.
- Launch campaigns with minimal CPC bids and a small daily budget to test funnels with minimal risk.
- Once you’ve got your first stable conversions, move on to Nutra, Gambling, or Finance for scaling your earnings.
Conclusion
Push advertising is an excellent tool for beginners in traffic arbitrage. The key is choosing the right vertical, preparing compelling creatives, testing various approaches, and never settling for just one option.
Wishing you high conversions and fast profits! If you need GEO selection, creative advice, or campaign analysis support, the Push.House team is always ready to help you get started.
