Seasonal & Event Marketing in H2 2025: Holidays, Matches & Key Dates
Hey! Push.House here.
Event-based marketing means tying your campaigns to what’s happening in the world — sports matches, holidays, special dates, and more. It’s a great way to catch users when their interest is at its peak.
In the second half of 2025, the hottest talking points will be global events, big holidays, and major sporting matches. When planning your Push.House campaigns, it’s smart to align your launches with these moments and use creatives featuring countdowns or holiday-themed elements to boost engagement.
Major Sports Events
- Football: The new seasons of top European and South American leagues kick off in August–September 2025 (e.g. EPL, La Liga, etc.).
From September to December, we’ll also see the UEFA Champions League group stage, as well as international friendlies and qualifiers ahead of the 2026 World Cup. Fans are especially active on match days — take advantage of it.
- NHL Hockey: The new NHL season starts October 7, 2025 (preseason in late September). A key opportunity for US audiences — push creatives like “NHL Season Kickoff” or “Watch Your Favorite Teams” will resonate, as will betting-related promos.
- Cricket: The Women’s Cricket World Cup runs in India from September 30 to November 2, 2025 — the biggest cricket event of the year. Also, T20 leagues (CPL, BBL, others) happen in August–September — great for targeting users in South Asia and Oceania.
- Boxing: Several major bouts are scheduled between August and November:
Toward the end of the year, there are more big fights coming up — Jake Paul vs Gervonta Davis (November 14, 2025) and the super middleweight title bout between David Benavidez and Anthony Yarde (November 22, 2025). Both dates are perfect triggers for betting push campaigns. For example: “Watch Crawford vs Álvarez with the best odds”.
- MMA (UFC): Key UFC events include:
- UFC 320: Ankalaev vs Pereira 2 — October 4
- UFC 321: Aspinall vs Gane — October 25
- UFC 322: Della Maddalena vs Makhachev — November 15
- UFC 323: December 6
- Formula 1: The second half of the F1 2025 season:
- British GP (July 4–6)
- Belgian GP (July 25–27)
- Hungarian GP (August 1–3)
- Dutch GP (Aug 29–31)
- Italian GP (Sep 5–7)
- Azerbaijan GP (Sep 19–21)
Then after a short break:
- Singapore GP (Oct 3–5)
- US GP — Austin (Oct 17–19)
- Mexico (Oct 24–26)
- Brazil (Nov 7–9)
- Las Vegas (Nov 20–22)
- Qatar (Nov 28–30)
Grand Finale — Abu Dhabi (Dec 5–7)
- Tennis: US Open — August 24 to September 7.
- MLB Baseball: World Series kicks off on October 24. Playoffs and All-Star games are strong triggers, especially for US traffic.
- NBA Basketball: the playoffs and World Series will take place in October 2025. The World Baseball Classic or All-Star Game can also serve as strong triggers for campaigns. For example, the World Series kicks off on October 24, 2025.
- NFL (American Football): NFL regular season starts on September 4, 2025 (Cowboys vs Eagles) and runs through January 2026. (The Super Bowl is in February) These are the major events in USA.
- Esports: Worlds 2025 (League of Legends) will be held in China from October 14 to November 9. A major event for global Gen Z audiences — promote gaming-related offers, streams, or limited-time bonuses.
All of these sports events bring massive attention and traffic. Stats prove that traffic spikes around Champions League finals, Grand Slams, and other major moments. Use user location and preferences wisely: football fans in Europe want updates on the UCL, while US audiences care more about NFL and NBA. Segment and personalize — it can increase CTR by 2–3x.
Holidays & Shopping Seasons
- Halloween (Oct 31): Widely celebrated in the US and Europe — costumes, candy, themed campaigns. Run spooky push promos or Halloween-themed discounts — they work.
- Chinese National Day / Golden Week (Oct 1–8): A long holiday in China and nearby countries. Travel and shopping surge during this time (tourism & shopping).
- Mid-Autumn Festival (Oct 6): A traditional cultural event in China (aka Fall Moon Festival).
- Diwali (Oct 25): The Hindu festival of lights — celebrated with decorations, shopping, and gifting across India and South Asia. Great for promoting merch, electronics, and fashion offers with messages like “Diwali Deals on Gifts.”
- Singles’ Day (Nov 11): The world’s biggest online shopping day, especially in China, Russia, and CIS. Use “11.11” creatively.
- Black Friday / Cyber Monday (November 28 and December 1):
Black Friday is the unofficial shopping holiday that follows Thanksgiving (November 28, 2025), while Cyber Monday (December 1) is its online continuation. These are global events — with the US, Europe, Russia, and many other markets actively running massive discount campaigns. It’s a good idea to prepare creatives in advance (e.g. “Get 70% Off Everything This Black Friday”) and include countdown timers to build urgency.
- Christmas & New Year:
December 25 is Christmas (in Christian countries), and December 31 is New Year’s Eve. During this time, shoppers expect festive vibes and gifts. Push campaigns like “Get Ready for the Holidays!” or “Christmas Gifts – Special Offers” tend to convert very well.
In addition to global events, be sure to consider local holidays in your target GEOs — national days, religious celebrations, and domestic sale periods. Every one of these shopping dates significantly increases buyer intent, making them great opportunities for affiliate campaigns.
Other Triggers to Watch
- World Expo 2025 (Osaka, Japan): Running from April 13 to October 13 — with participants from dozens of countries and millions of visitors. Use this global cultural event to spotlight travel, tech, and education-related offers.
- Product Launches: Major companies traditionally hold product launches in September–October — for example, new smartphone announcements from Apple, Google, and others. These events attract a tech-savvy audience. Push campaigns like “Pre-order the new iPhone 17” or “Win a Samsung Galaxy S25” help drive sales.
The more events you tie into, the more touchpoints you create with your audience. Prepare creatives early, and test your send times (1–2 days before the event usually works well).
Final thoughts
Running event-based campaigns aligned with the second half of 2025 will help boost engagement and profitability. Whether it’s a sports-triggered promo, a holiday sale, or a push around a global event — Push.House gives you all the targeting and segmentation tools to make it work.
Don’t wait — plan your launches ahead of time. Use holidays and sports events as conversion boosters, and scale your results with Push.House.
