OnClick Ads in Push.House: How They Work and How to Make Them Perform
Traffic arbitrage is always evolving. Every day brings new tactics, tricks, even fresh formats — but some stick around because they just work. OnClick (aka popunder or clickunder) is one of those formats: simple, aggressive, and still consistently converting for thousands of advertisers. Especially when used with the right funnel and strategy.
This format grabs attention fast — a user clicks anywhere on a page, and a new tab opens with your offer. No banners, no lengthy funnels. That directness is why both rookies and seasoned advertisers love it.
If you want to get the highest ROI from OnClick, check out Push.House — we’ve made this format one of the most accessible and effective ad options out there.
Why Push.House?
Looking for a reliable, high-quality traffic source? Push.House is what you need. As a leading ad network, it delivers over 14 billion impressions every day, covering more than 200 GEOs. Working on a CPC model with real-time bidding, it gives you flexible control over your bids to get the most out of every dollar from your budget.
Besides OnClick, you’ll also find formats like:
Classic push notifications — perfect for direct, targeted user engagement.
In-Page Push — works even without user subscription.
With just $50 minimum deposit and click costs starting at $0.0001, OnClick is ideal for testing and scaling. We integrate smoothly with popular trackers, support multi-format and multi-GEO campaigns, offer automation tools, internal macros, white- and blacklists, and even provide a dedicated account manager.
Now let’s take a closer look at how the OnClick format works, what makes it interesting, and why it remains so effective.
What is OnClick?
OnClick is an ad format where your offer opens as a separate tab behind the current page when the user clicks anywhere on their screen — triggered via an embedded script.
It’s an assertive format that captures attention immediately. From there, the success depends on the quality of your landing page and how quickly it hooks the user.
Why OnClick Works
Here are a few reasons why this format performs so well:
- No creatives required. Skip banner or visual creation — just a landing or pre-landing page needed.
- Guaranteed visibility. The user lands directly on the page — if it’s good, they convert.
- Rock-bottom CPC. Starting at $0.0001 per click, it’s perfect for low-cost testing of new audiences.
- Device-friendly. Works seamlessly across mobile, desktop, and all OS.
- Immediate engagement. No slow warm-up, user gets the offer instantly.
Pre-Landing Matters
Testing OnClick? Remember this rule: quality pre-landing equals strong results. You only get a few seconds to hook the user after they land on your page.
Your pre-landing should be:
- Simple and clear
- Fast-loading
- Call-to-action focused
- Mobile-friendly
If you skip pre-landing and send straight to the main landing, make sure it’s not overloaded with information and loads quickly.
Top Verticals for OnClick
OnClick works best when decisions are fast and emotional — think:
- Dating — impulsive registrations
- Gambling & betting — quick reaction to promos
- Adult content — a popunder native format
- Sweepstakes — easy CTA attracts action
- App installs & mVAS — direct download and subscription
For financial offers or longer funnels, classic push or In-Page Push may perform better.
Tips for OnClick Campaigns
OnClick can be powerful, but only if done smartly. Here are key tips to avoid budget waste and get steady ROI:
1. Use multi-country testing.
Don’t limit yourself — run in multiple GEOs to see where traffic is cheap and converting.
- Test different regions: Asia, Latin America, and Africa often have lower competition and cheaper clicks.
- Pay attention to local offers tailored to each specific GEO.
- Identify the most effective GEOs using white-lists, and don’t forget to scale — start with 3–5 countries, setting individual budgets for each.
2. Run A/B tests.
Never rely on a single landing page — even if it “performed great last time.” User behavior constantly shifts, just like the market, so testing is your best growth tool.
What you can test:
- Different landers and pre-landers (varying mechanics, design, length, CTAs)
- Approaches: native storytelling, fake reviews, comparisons, etc.
- GEOs, devices, OS types, browsers, and other targeting parameters
Change one variable at a time for clarity.
3. Leverage auto-rules.
Push.House supports automated rules to manage campaigns efficiently:
- Pause low-CR sources
- Adjust bids based on performance
- Set budget limits
- Change bids by hour, day, or performance metrics
Set logical conditions around ROI, CR, CTR — and save hundreds of $ in early optimization.
4. Other best practices:
- Use a tracker — essential for pop traffic. Push.House integrates seamlessly with Keitaro, Bemob, Voluum, Redtrack, etc.
- Track scroll depth and time-on-page — they reveal landing quality.
- Start with daily budgets and scale gradually.
- Monitor WinRate — it shows if you’re winning auctions in your GEOs and sources.
2025 Trends: What’s Gaining Ground
As I mentioned earlier, the global affiliate landscape is constantly evolving — but even in a changing environment, some directions are showing steady growth. This is especially true for OnClick, where speed and immediate user reaction make all the difference. Here are the verticals worth focusing on in 2025:
iGaming (especially mobile)
Smartphones have become the go-to device for entertainment, and iGaming is no exception. Users easily engage when presented with an enticing offer and are taken straight to a landing page where they can “try their luck.” OnClick fits this perfectly — maximum attention, minimal distractions.
- Performs well in Tier-2 and Tier-3 countries
- High conversions on mobile-optimized landings
- Ideal for promos with registration bonuses
Adult content & subscriptions
Popunder traffic has always been a staple for adult offers. That trend continues in 2025 — users still respond to visually engaging pages, especially when tied to subscriptions or trial access.
- High conversion rate at once on the first screen
- Subscription models are gaining traction
- GEO selection is key — not all markets are equally tolerant to 18+ content
Native sweepstakes with TikTok-style creatives
Users are now used to short, viral-style formats. Sweepstakes adapted to this aesthetic — especially with TikTok influencer-style landers — perform exceptionally well. They inspire trust and drive participation.
- “You almost won” angles work great
- High engagement thanks to instant popunder display
- Simple call-to-action: “Enter your name for a chance to win…”
VPNs, antivirus, and software
With growing awareness of online privacy — particularly in developing regions — software verticals like VPNs and mobile antivirus are seeing consistent growth. They’re promoted as essential tools.
- Often use freemium models
- High demand in restricted-content regions
- Work well with mobile-friendly landers
mVAS & subscriptions (developing regions)
Microtransactions and carrier billing-based subscriptions represent a massive, fast-growing market in Asia, Latin America, and Africa. The model is simple: fewer steps = higher conversions.
- Click = subscription
- High level of automation in user flow
- Low competition in particular GEOs
In 2025, success will increasingly come from keeping things simple — the fewer the steps from click to conversion, the better. Focus on verticals that don’t need hard selling but instead rely on clear messaging and perfect timing.
Conclusion
OnClick is a powerful tool for grabbing users’ attention fast — with zero creative costs. This affordable, flexible, and adaptable format works across a wide range of verticals and can become a steady source of profit in the long run.
Try launching your first OnClick campaign with Push.House today — and see for yourself how much traffic one simple click can drive. Good luck!
