GEO of the Month: Turkey
Hi there! This is Push.House.
We continue to explore promising markets for launching your advertising campaigns. Next up: Turkey. This region is not only a key crossroads between East and West but also one of the most promising markets for promoting offers through push advertising. Thanks to its unique cultural blend, advanced internet infrastructure, and users’ active interest in trending verticals, Turkey attracts both CPA market leaders and newcomers.
About GEO
Turkey, home to a population of approximately 85 million, is a dynamic and fast-growing market with enormous potential. Major cities include Istanbul (15.4 million), Ankara (4.6 million), and Izmir (3.4 million). With an average population age of 31.6 years, Turkey is particularly appealing for campaigns targeting young and active users.
Internet penetration in Turkey exceeds 85%, with mobile traffic leading the way—there are 81 million active users. The most popular platforms include:
- X (formerly Twitter)
- Telegram
- TikTok.
Target audience
The target audience can be divided into two main age groups:
- Youth (18-34): Highly active on social media and interested in tech, entertainment, and lifestyle trends.
- Adults (35-55+): Tend to have higher purchasing power and are drawn to premium products like health, beauty, and home goods.
A key feature of the Turkish market is that both male and female audiences are almost equally active when it comes to purchasing, but their preferences differ:
- Men are more interested in iGaming, sports offers, and products for improving potency
- Women lean towards cosmetics, weight loss products, and household accessories.
Popular verticals in Turkey
1. iGaming
Despite legal restrictions, iGaming remains in high demand. Users actively seek international platforms offering competitive odds and a wide range of games.
2. Betting
Sports betting is widely popular among the Turkish audience. The nation’s passion for football and other sports makes the betting vertical incredibly promising. Users are highly engaged with matches from local and international leagues, while attractive bonus offers from bookmakers continue to draw increasing attention from newcomers.
3. Nurta
The nutra niche consistently holds a strong position. Male audiences are interested in products for enhancing potency and appearance, while women tend to choose cosmetics and weight loss products.
4. Dating
The dating vertical is also rapidly gaining popularity in Turkey. On one hand, the large youth population drives high demand for connection and socializing. On the other hand, users value localized platforms that emphasize Turkish mentality and cultural features.
Push ads promotion peculiarities
Promoting in Turkey through push notifications requires consideration of several key factors:
– Language: Ad campaigns should be in Turkish, as it is the primary language spoken by over 80% of the population.
– Currency: To build trust with the audience, it’s best to display prices in Turkish lira (TRY).
– Emotional approach: The Turkish audience is emotional and prone to impulsive purchases, so creatives emphasizing urgency (“only today,” “limited offer”) tend to perform best.
– Timing: The ideal time for push ad displays is during the evening, when users are most active.
Popular approaches
1. Social proof
Reviews from real users, especially with Turkish names, significantly boost conversion rates.
2. Time-sensitive offers and promotions
Creatives with time-limited deals (“only today,” “3 spots left”) work great for emotional engagement.
3. Emotions
The Turkish audience is emotional, and they respond better to ads that evoke strong feelings. This approach works well for both push notifications and in-page or onClick ads.
Conclusion
Turkey is a promising and profitable GEO that continues to offer stable volumes of quality traffic despite high competition. The audience’s high engagement, diverse verticals, and effective advertising strategies make it a top market for advertisers. By understanding the preferences and mentality of the Turkish audience, push ads can become a powerful tool for achieving exceptional results.
