Frequently Asked Questions About Push Traffic: 8 Things You Need to Know
Hi there! This is Push.House!
Push notifications are still one of the most effective tools for driving traffic and boosting user engagement. But if you’re new to push formats, you probably have a lot of questions and maybe even some misconceptions. We’ve gathered the 8 most common questions about Web Push, In-Page Push, and OnClick formats to help you use them effectively in your campaigns.
1. What is Web Push and How Does It Work?
Web Push notifications are messages users receive on their devices even after they’ve left your website. Visitors subscribe to notifications on your site, allowing you to send them alerts anytime – even when they’re not actively browsing your site. It’s a great way to stay connected with your audience and drive targeted actions.
2. How is Web Push Different from Mobile Push Notifications?
Web Push notifications work via browsers, on both desktop and mobile devices. Unlike mobile push notifications, which require an app to send alerts, Web Push only needs users to enable notifications on your site via their browser.
3. What is In-Page Push, and How is It Different from Web Push?
In-Page Push looks like traditional push notifications but operates directly on the website page. It doesn’t require a subscription, making it accessible to all users, including those on iOS devices, which don’t support classic Web Push.
4. What Are the Advantages of In-Page Push Over Web Push?
The key advantage of In-Page Push is that it doesn’t require users to be subscribed. They see notifications directly on your site, allowing you to monetize traffic without subscriptions. Plus, it works seamlessly on iOS devices, expanding your audience reach.
5. How Does the OnClick Format Work?
OnClick (also known as Popunder, Clickunder, or Pop-up) is an ad format that opens a target page in a new browser tab after user interaction. This interaction could be clicking a specific area on your site, triggering an ad to appear in a new tab. OnClick is especially effective for aggressive ad campaigns.
6. Is OnClick Effective Compared to Other Formats?
OnClick is one of the highest-converting ad formats. Its aggressive nature often results in strong CTRs, making it a favorite for niches requiring rapid, high-volume traffic generation.
7. What Are the Advantages of Web Push Compared to Other Formats?
Here’s why Web Push stands out:
- High Engagement: Notifications are sent directly to users’ devices.
- Wide Reach: Messages can reach users even when they’re not on your site.
- Ease of Use: Subscription requires just one click – no need for lengthy forms.
8. Can Ad Blockers Affect Web Push and In-Page Push?
Traditional Web Push notifications may be blocked by some ad blockers, particularly if sent too frequently. In-Page Push, however, integrates directly into your website and mimics system messages, making it less susceptible to ad blockers.
Conclusion
Push formats are a powerful tool for promoting top verticals in the market. Whether it’s Web Push, In-Page Push, or OnClick, these formats offer unique ways to engage users, boost involvement, and drive revenue. Choose the format that fits your traffic best and start earning today!
