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30 June 2025

-30% on ALL traffic from India: selection of TOP offers

Hey there! Push.House here.

When traffic costs go down, it’s always a good time to start testing. And when it’s 30% off all traffic from India on Push.House, we have to tell you which offers are performing best in this GEO.

Below, we’ve put together an in-depth breakdown of India — from audience insights to specific affiliate networks and offers. We also asked our friends from major affiliate programs to share a curated list of the most promising offers for the region.

Cheap traffic + top offers = the perfect formula for profit this month. Let’s not waste any time — here we go!

 

India

India is home to over 1.4 billion people, making it the second most populous country in the world. The key feature of this region is its young audience — around 50% of the population is under 25.

These users are typically highly active on smartphones, messengers, and apps. The majority use Android devices, usually budget models — which is important to consider when choosing creatives and setting up targeting.

Mobile internet is the main way people get online. By various estimates, more than 80% of users access the internet through smartphones. That means mobile offers, installs, sweeps and dating verticals should be your top priority.

 

Key facts:

  • Population: 1.46+ billion
  • Young audience (50% under 25)
  • Internet access primarily through mobile devices
  • Android is dominant
  • High engagement levels

Key Characteristics

Local users value entertainment, excitement, and offers with simple conversion actions. They click, make deposits, try out products, and—most importantly—come back. But there’s a catch: this audience is used to simple funnels. Complex landing pages with too many form fields can kill your conversion rate. The smoother the user journey, the better the results.

Most users access the internet via smartphones, often on low-end devices with limited storage and slower connections. That means your apps and landing pages need to load quickly, have a lightweight structure, and avoid overly complex interfaces.

When working with the Indian market, it’s important to understand that context matters just as much as numbers. The audience in India is massive and highly diverse — varying by region, income level, device type, and even religious beliefs. It’s not one unified GEO, but rather dozens of smaller markets within one country.

Indian users are used to free content and simple mechanics like: “click — get,” “fill out — win,” “install — enjoy.” Complex forms, long scrolls, or multi-step registrations often lead to a drop in CR. That’s why India is practically the ideal market for push ads.

Payment behavior is also different. Most transactions happen via local payment systems like PayTM, PhonePe, UPI, and mobile wallets. If an offer doesn’t support these methods, users simply won’t be able to pay. Credit cards are not widespread, which is especially important to consider when working with betting and gambling verticals.

Localization and visuals deserve special attention. Not everyone speaks English—especially in regional areas. It’s best to use clear, simple slogans, images featuring Indian models, and familiar cultural cues: the flag, rupees, national colors, well-known local brands, etc. These elements boost trust and click-through rates significantly.

Indians love bold banners, punchy headlines, and emotion-packed visuals. The simpler and more colorful — the better. But keep in mind, this audience adapts quickly. Approaches that worked a month ago might already be “burned out.” That’s why ongoing A/B testing is especially important in this market.

 

India’s Key Characteristics Recap:

  • Diverse, multilingual, multi-regional audience
  • Frequently use low-end devices → lightweight UI required
  • Dislike complex registrations and cluttered landing pages
  • Local payment methods dominate: UPI, PayTM, PhonePe
  • Cultural adaptation greatly improves CR
  • Constant testing and fresh approaches are crucial

Economy

Today, India ranks among the top 5 economies in the world. However, purchasing power varies—it’s lower in regional areas compared to large cities, where users actively pay for subscriptions, make deposits, buy apps, and participate in sweepstakes.

Local payment methods are well-integrated across most offers, making it easy to convert users once they’re interested.

 

Top-Performing Approaches

To maximize returns from Indian traffic, it’s essential to understand what strategies deliver the best results. As mentioned earlier, simple mechanics, fast load times, and easily understood creatives work best in this GEO.

Avoid overloading your landing pages—local users respond well to clear headlines and straightforward calls to action.

Push notifications consistently deliver high CTRs, especially when localized properly. Headlines with numbers, urgency, and India-specific visuals tend to perform best. When paired with SOI/DOI offers, push campaigns can drive solid volumes with excellent ROI.

OnClick (clickunder/popunder) remains a proven format for verticals like dating, sweepstakes, and utility apps. It helps users land on the desired page quickly, without extra steps. The key is not to overdo redirects and to keep load speeds fast.

Indian users are quick to engage—as long as the offer is presented clearly and visually appealing.

In-page push is a standout format in this region—especially in mobile campaigns. It’s ideal for audiences accustomed to native advertising. With in-page push, you can gently draw users in and nudge them toward action without being intrusive.

 

Offer Selection for India

 

CPA.House

CPA.House is a reliable affiliate network offering a wide range of verified offers and promotional materials. It’s especially suitable for those working with push and clickunder traffic. Here, you can find everything—from dating and surveys to sweepstakes and app installs. In other words, everything you need for simple and effective traffic monetization.

Top offers to test:

Traforce

Traforce is a partner network focused primarily on dating in a variety of formats — from mainstream to adult, from SOI to Click-2-Call. The platform emphasizes mobile traffic and fast monetization.

The key is a simple funnel: the user clicks, subscribes — and you get paid. Creatives with realistic photos of women, hinting at real interaction, perform especially well.

Suggested offers to test:

Zeydoo

Zeydoo is an affiliate network specializing in CPI and CPL offers, especially in the utilities and Android apps verticals. Their offers are a great fit for the Indian audience: no complicated steps required, and they’re widely popular among users. All this comes with a pleasant 30% discount on traffic.

If you’ve worked with utility offers in Tier-3 countries before, then India + Zeyodo offers is a combo you must test.

Offers to try:

UFFILIATES

UFFILIATES is a trusted CPA network, offering gambling and betting offers across global GEOs. Key advantages include tax compensation, bi-weekly payouts via any method, and market-leading rates for licensed offers (CUPIS).

Their catalog includes 1,000+ offers for scalable and profitable campaigns.

Offers targeting India maintain strong rates, favorable KPIs, and high CRs. Many offers support minimum deposits from just $1, making it easier to capture a broader audience.

Recommended offers to launch:

  • Mostbet (IN) — CPA up to $40, min deposit 300 INR
  • Betwinner — CPA $30, mindep $1
  • Dafabet — CPA $20–25, only 1x turnover
  • Rajbet — CPA from $35
  • Megapari — CPA $55
  • Odds96 — CPA $50

Offers can be activated directly on the UFFILIATES platform.

 

Dr.cash

Dr.cash offers a strong lineup of nutra offers for India. These offers are easily adaptable for push and onclick traffic, appeal to a wide audience, and consistently deliver stable conversion rates.

If you’re working in the nutra vertical, these offers are a must for testing:

Mobidea

Mobidea is an affiliate network offering flexible monetization options for both mobile and desktop traffic. Benefits include broad GEO coverage, strong Android and iOS performance, and a wide range of verticals — from sweepstakes to app installs.

In Conclusion

India offers a billion-strong audience ready to engage, take action, and make deposits. And with our 30% discount on ALL Indian traffic, it’s also one of the most profitable GEOs to promote right now.

Pick the vertical that best fits your marketing goals and don’t miss the chance to launch your India campaign at reduced rates. The offers are ready — all that’s left is to test.

Need help choosing the right offer? Message your manager — we’re always happy to assist you!

Launch you advertising campaigns in Push.House

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