Interesting
14 March 2025
2025 Sports Events Calendar for promoting iGaming offers
Hello! This is Push.House!
Big sports events are one of the most powerful triggers for capturing the attention of the iGaming audience. They generate strong emotions, create hype, and motivate users to place bets to enhance their excitement while watching the games.
The year 2025 is packed with major championships, decisive tournaments, and spectacular matches. Skillfully using these events in advertising campaigns will help you maximize user engagement and boost conversions. In this article, we’ve compiled a detailed calendar to help you plan your promotions in advance and benefit from the key sporting events of the year.
Why Launching Campaigns Around Sports Events is Profitable
- High Engagement Levels
Sports events stir strong emotions in viewers, boosting conversion rates. Fans actively follow matches, analyze predictions, and place bets, making them the perfect audience for iGaming offers. - Organic Traffic Growth
During large tournaments, the number of searches related to betting, teams, and players increases. By using the right keywords and creatives, you can ride the wave of interest and drive targeted traffic to your offers. - Flexibility in Approaches
Each sports event offers an opportunity to test different creatives, audiences, and ad formats. You can adapt campaigns for specific matches or entire tournaments. - Scalability
Sports is a global conversation topic, which means you can attract users from all over the world. This opens the door to promoting offers across different GEOs, expanding your reach and profits. - High LTV
Users attracted during major events often stay in the system, making repeat bets and increasing the overall value of traffic.
2025 Sports Event Calendar
UEFA Champions League 2025
- Round of 16 – March 4-5 and 11-12, 2025
- Quarterfinals – April 8-9 and 15-16, 2025
- Semifinals – April 29-30 and May 6-7, 2025
- Final – May 31, 2025
UEFA Europa League 2025
- Round of 16 – March 6 and 13, 2025
- Quarterfinals – April 10 and 17, 2025
- Semifinals – May 1 and 8, 2025
- Final – May 21, 2025
2025 FIFA Club World Cup
- Group Stage – June 14-26, 2025
- Round of 16 – June 28 – July 1, 2025
- Quarterfinals – July 4-5, 2025
- Semifinals – July 8-9, 2025
- Final – July 13, 2025
2026 World Cup Qualification
Asian Qualification (AFC)
- Round 3 – September 5, 2024 – June 10, 2025
- Round 4 – October 8-14, 2025
- Round 5 – November 13 and 18, 2025
African Qualification (CAF)
- Round 1 – November 15, 2024 – October 14, 2025
- Round 2 – November 10-18, 2025
North and Central American Qualification (CONCACAF)
- Round 2 – June 4-10, 2025
- Round 3 – September 1 – November 18, 2025
South American Qualification (CONMEBOL)
- Round 13-14 – March 17-25, 2025
- Round 15-16 – June 2-10, 2025
- Round 17-18 – September 1-9, 2025
Oceania Qualification (OFC)
- Round 3 – March 21 and 24, 2025
European Qualification (UEFA)
- Match 1 – March 21-22, 2025
- Match 2 – March 24-25, 2025
- Match 3 – June 6-7, 2025
- Match 4 – June 9-10, 2025
- Match 5 – September 4-6, 2025
- Match 6 – September 7-9, 2025
- Match 7 – October 9-11, 2025
- Match 8 – October 12-14, 2025
- Match 9 – November 13-15, 2025
- Match 10 – November 16-18, 2025
UEFA Nations League 2025
- Playoffs – March 20 and 23, 2025
- Semifinals – June 4-5, 2025
- Final and 3rd Place Match – June 8, 2025
ICC 2025
- February 28 – Afghanistan vs. Australia
- March 1 – England vs. South Africa
- March 2 – New Zealand vs. India
- March 4 – First Semifinal
- March 5 – Second Semifinal
- March 9 – Final
UFC 2025
- UFC Fight Night – March 2
- UFC 313 – March 9
- UFC Fight Night – March 16
- UFC Fight Night – March 22
- UFC Fight Night – March 30
- UFC Fight Night – April 6
- UFC 314 – April 13
- UFC Fight Night – April 27
- UFC 315 – May 11
Other Sports Events
- Rugby Six Nations Championship – January 31 – March 15
- Formula 1 Season – March 14 – December 7
- Figure Skating World Championship – March 25-30
- KHL Playoff Matches – March 26 – June 23
- Beach Soccer World Cup – May 1-11
- Ice Hockey World Championship – May 9-25
- Basketball Women’s European Championship – June 18-29
- Basketball Men’s European Championship – August 27 – September 14
- Athletics World Championship – September 13-21
Conclusion
The 2025 sports event calendar is a map of opportunities for advertisers. Launch your campaigns, spark audience interest, and stay on trend during the key moments of the year with Push.House. Good luck!
