2025 Event Calendar for Your Ad Campaigns
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Special occasions hold immense potential for grabbing the attention of new audiences. Each one carries its own emotional vibe, expectations, and sentiments that advertisers can skillfully leverage to promote their offers. 2025 is packed with variety of dates, ranging from global holidays to thrilling sports events. We’ve compiled an ultimate event guide to help you plan your ad campaigns in advance and maximize your results.
Why Event-Based Marketing Works
Holidays and trending events naturally resonate with people’s emotions, creating the perfect setting for impactful advertising. These moments inspire excitement, gift-giving, and a general readiness to spend. Aligning your campaigns with events allows you to:
– Capture more attention by tapping into popular themes.
– Strengthen user connections with relevant trends.
– Boost engagement with tailored content.
When running event-based ads, it’s crucial to consider your target audience’s characteristics and interests. Whether it’s New Year’s celebrations or the Champions League final, every date offers unique opportunities for creative campaigns.
Key Dates and Popular Events
– New Year’s Eve — Dec 31 – Jan 1
– Christmas — Dec 25 (Western), Jan 7 (Orthodox)
– Chinese New Year — Jan 29
– Ramadan & Eid al-Fitr — Mar 28 – Apr 27
– Easter — Apr 20
– Halloween — Oct 31
– Thanksgiving (USA) — Nov 27
– Thanksgiving (Canada) — Oct 13
– Hanukkah — Dec 21–29
– Valentine’s Day — Feb 14
– International Workers’ Day — May 1
– Black Friday — Nov 28
– Cyber Monday — Dec 1
Major Sporting Events
Champions League 2025 Calendar
- Group Stage — September 17, 2024 – January 29, 2025
- Round of 32 — February 11-12 and February 18-19, 2025
- Round of 16 — March 4-5 and March 11-12, 2025
- Quarterfinals — April 8-9 and April 15-16, 2025
- Semifinals — April 29-30 and May 6-7, 2025
- Final — May 31, 2025
Europa League 2025 Calendar
- Group Stage — September 25, 2024 – January 30, 2025
- Round of 32 — February 13 and February 20, 2025
- Round of 16 — March 6 and March 13, 2025
- Quarterfinals — April 10 and April 17, 2025
- Semifinals — May 1 and May 8, 2025
- Final — May 21, 2025
FIFA Club World Cup 2025 Calendar
- Group Stage — June 14-26, 2025
- Round of 16 — June 28 – July 1, 2025
- Quarterfinals — July 4-5, 2025
- Semifinals — July 8-9, 2025
- Final — July 13, 2025
World Cup 2026 Qualification Calendar
Asian Qualification (AFC)
- Third Round — September 5, 2024 – June 10, 2025
- Fourth Round — October 8-14, 2025
- Fifth Round — November 13 and November 18, 2025
African Qualification (CAF)
- First Round — November 15, 2024 – October 14, 2025
- Second Round — November 10-18, 2025
North and Central American Qualification (CONCACAF)
- Second Round — June 4-10, 2025
- Third Round — September 1 – November 18, 2025
South American Qualification (CONMEBOL)
- Matchdays 13-14 — March 17-25, 2025
- Matchdays 15-16 — June 2-10, 2025
- Matchdays 17-18 — September 1-9, 2025
Oceanian Qualification (OFC)
- Third Round — March 21 and March 24, 2025
European Qualification (UEFA)
- Matchday 1 — March 21-22, 2025
- Matchday 2 — March 24-25, 2025
- Matchday 3 — June 6-7, 2025
- Matchday 4 — June 9-10, 2025
- Matchday 5 — September 4-6, 2025
- Matchday 6 — September 7-9, 2025
- Matchday 7 — October 9-11, 2025
- Matchday 8 — October 12-14, 2025
- Matchday 9 — November 13-15, 2025
- Matchday 10 — November 16-18, 2025
Nations League 2025 Calendar
- Play-offs — March 20 and March 23, 2025
- Semifinals — June 4-5, 2025
- Final and Third-Place Match — June 8, 2025
UFC Events
- UFC Fight Night — January 12, 2025
- UFC 311 — January 18, 2025
- UFC Fight Night — February 2, 2025
- UFC 312 — February 9, 2025
- UFC Fight Night — February 16, 2025
- UFC Fight Night — February 23, 2025
- UFC Fight Night — March 16, 2025
- UFC Fight Night — March 23, 2025
Other Events
- Rugby: Six Nations Championship — January 31 – March 15
- American Football: Super Bowl — February 9
- Biathlon: World Championships — February 12-23
- Boxing: Artur Beterbiev vs. Dmitry Bivol — February 22
- Motorsport: Formula 1 Season — March 14 – December 7
- Figure Skating: World Championships — March 25-30
- Ice Hockey: KHL Playoffs — March 26 – June 23
- Beach Soccer: World Cup — May 1-11
- Ice Hockey: World Championships — May 9-25
- Basketball: Women’s EuroBasket — June 18-29
- Basketball: Men’s EuroBasket — August 27 – September 14
- Athletics: World Championships — September 13-21
Conclusion
The 2025 event calendar is your roadmap to advertising success. From heartwarming holidays to adrenaline-filled sports events, every key date provides an inspitation for creativity. Plan your campaigns, capture the buzz, and keep your brand front and center during the moments that matter most—together with Push.House!
