Tips for Working with Onclick (Popunder) Traffic: How to Launch Successful Campaigns in Push.House
Hey there! Push.House here.
Popunder (Onclick) ads are one of the oldest — and still one of the most reliable — ad formats in affiliate marketing. Even though push notifications and in-page push have gotten super popular over the past years, onclick ads continue to lead the way thanks to their low entry cost, huge traffic volumes, and super-fast delivery.
In this article, we will break down how popunder advertising works, the most common mistakes affiliates make, and how to use the power of Push.House + Onclick traffic to maximize your ROI.
What Is Popunder Advertising and How Does It Work?
Popunder ads (or onclick ads) open a landing page in a new browser window under the active tab. Once the user closes the main website, the ad appears — a landing page, pre-lander, or promo.
This format is known as one of the most effective in affiliate marketing, especially when a campaign is launched via a high-quality popunder network with proper filtering and transparent analytics.
Inside the Holding House ecosystem, Push.House is the platform responsible for this format. Affiliates can manage both push and popunder traffic in a single dashboard, combining formats and testing different approaches.
Why Onclick (Popunder) Ads Work So Well
The biggest strength of popunder is the instant user interaction. The ad pops up immediately — no extra clicks or confirmations. No wonder it’s such a go-to format for major affiliate verticals like:
- Gambling / Betting
- Dating
- Sweepstakes
- Utilities (VPNs, optimizers, antivirus tools)
- Adult (when offer terms allow it)
For these verticals, onclick traffic often brings higher CTR and stronger conversion rates than classic push ads.
Push Ads vs Popunder — Which One Wins?
Affiliates ask this all the time when picking a traffic source. Push notifications provide softer engagement and longer retention, while popunder ads deliver instant reach and scale.
If you are running campaigns through Push.House, the smartest strategy is to combine both formats:
- Push ads → build initial interest
- Popunder ads → fast testing and high-volume engagement
This helps you quickly evaluate what works best for your GEO and vertical.
Best GEOs for Popunder Traffic
GEO choice plays a huge role in onclick campaign success. Push.House gives you access to global popunder traffic, but these regions typically perform the strongest:
- India
- Indonesia
- Brazil
- USA
- Turkey
- Vietnam
If you are just getting started, use multi-country campaigns in Push.House. You can test several GEOs at once and rapidly identify the most profitable traffic combinations.
Campaign Setup & Targeting
A properly configured popunder campaign is already half the win. When launching, pay attention to:
- Device & OS targeting → Android = big volume, iOS = high quality
- Timing → test different dayparts
- Frequency capping → no more than 2 impressions per user
- SubID analytics → use Push.House built-in tracking to cut low-performing zones
Smart Bidding and Optimization
When launching campaigns in Push.House, take advantage of micro-bidding — automated bid adjustments based on traffic quality and competition.
Once your campaign starts delivering, you should:
- Increase bids on high-converting traffic zones
- Exclude sources with low CTR
- Gradually scale budget as performance improves
This approach helps squeeze maximum value out of popunder traffic without overspending.
Landing Speed & Conversion Performance
Popunder traffic is pure instant engagement — so landing page speed is crucial.
If your page loads longer than two seconds, you could lose up to one-third of your visitors.
Use lightweight, mobile-optimized pages.
Monetizing Popunder + Push Traffic Together
Affiliates working inside the Holding House ecosystem often combine push and popunder monetization. This way you squeeze more value out of every user by reaching them at different moments.
For example:
- First, drive traffic via push ads with high CTR
- Then retarget that audience with onclick campaigns
This strategy is especially strong for betting, casino, and dating — verticals where follow-up engagement drives most conversions.
Ready to Launch Your First Campaign?
If you want to test cheap popunder traffic or buy push traffic for affiliate marketing, start with a test campaign in Push.House. Our platform supports all main formats — push, onclick, and in-page push — so you can tailor your strategy to any offer and any GEO.
Final Thoughts
Popunder advertising remains one of the most affordable and scalable traffic sources in affiliate marketing. With the right targeting and optimization, you can achieve consistent performance and high ROI — especially when using Push.House as your ad network.
Apply these tips, test multiple GEOs and verticals, track SubIDs, and scale only the profitable zones.
Try launching your first popunder campaign today — and see how well this format performs together with push ads and in-page push traffic.
