Subscription Segments
Hey there! This is Push.House!
Push traffic and affiliate marketing are constantly evolving, and to keep up, it’s super important to adapt and make smart changes to your campaigns. At Push.House, we’re all about making things easier for you and your future launches, so we regularly roll out important updates that can have a direct impact on your profits.
If you’ve been with us for a while, you probably know that the success of conversions depends a lot on their age. To make sure your campaign notifications reach users more likely to take action, we’ve updated our subscription segments.
How does it work?
To keep things simple, we’ve broken down the subscription age selection menu into segments based on the number of days since the user subscribed. Here’s what they look like right now:
- Premium: Subscriptions created 0-4 days ago
- High: Subscriptions created 5-14 days ago
- Medium: Subscriptions that are 15+ days old
You’ll find the subscription age option under “Traffic Settings” when setting up or editing a campaign:
Subscription age is a unique targeting setting for Web Push campaigns. By default, all segments are active when you start a new campaign, but you can mix and match or turn off any you don’t need.
One thing to keep in mind: the newer the subscription, the higher the traffic cost. So, Premium segment traffic will cost more than Medium. Make sure to consider this when planning your budget.
With this new Push.House feature, you can manage subscriptions more effectively, optimize your spending, and boost the quality of your ad campaigns. Check it out now.
