Push.House & CPA.House: How to Launch OnClick
Hi there! This is Push.House.
Grabbing the user’s attention is the first step toward a successful conversion. With the OnClick format at Push.House, this process becomes as simple as it gets: the offer’s landing page opens in a new browser tab the moment the user clicks anywhere on the screen – placing your offer directly in front of them. In this article, we’ll explain how Push.House and CPA.House work and walk you through launching an OnClick campaign step by step to help you achieve maximum ROI.
Push.House Overview
Push.House is a leading advertising network delivering massive volumes of targeted traffic across multiple ad formats: classic push notifications, In-Page Push, and OnClick. The network runs on a CPC model (cost-per-click) and leverages a custom RTB (Real-Time Bidding) algorithm that gives media buyers full control over their bids and access to in-depth campaign analytics.
But Push.House isn’t just about traffic scale (over 14 billion impressions daily) – it also has incredibly flexible settings.
Key advantages of Push.House:
- Low entry threshold — just $50
- Three ad formats: Push, In-Page Push, and OnClick
- Broad audience reach — 700 million active users across 200+ GEOs
- Integration with all major trackers (Keitaro, Bemob, Voluum, Redtrack, etc.)
- Useful tools: auto-rules, multi-geo, multi-format campaigns, macros
- Real-time performance monitoring
- Whitelists/Blacklists optimization
- Full control over the internal RTB-based auction
- All major payment methods supported: Visa, MasterCard, Capitalist, USDT, BTC, Ethereum, Payoneer, Pay2.House
- User-friendly dashboard with a clean UI
- Exclusive partner program for monetizing traffic – Partners.House
- Advanced targeting (GEO, OS, device type, browser, language, user activity segmentation, carrier, etc.)
- Built-in macros for precise stat tracking
- In-house competitive ad monitoring platform – Spy.House
- Personal manager support at every stage + educational resources
- Fast moderation of campaigns
Push.House is perfect for both beginners in affiliate marketing and those eager to test new traffic sources. The platform offers low entry thresholds: the minimum CPC for push notifications starts at just $0.001, and the minimum deposit is only $50. What makes Push.House stand out in terms of traffic volume and reach isn’t just its continuous development and the brand’s focus on scaling – it’s also the existence of its own monetization platform, Partners.House.
Push.House Ad Formats
- Push Notifications
Small pop-up messages that appear on a user’s mobile device or desktop. This format is a great source of high-quality traffic and is only shown after the user consents to receive notifications. - In-Page Push
These are banner-like pop-up ads styled to look like push notifications. They mimic the same design but don’t require user subscription. Ads are shown directly on the website itself, making it ideal for reaching iOS and desktop audiences. - OnClick (also known as Popunder, Clickunder, or Pop-up)
A high-impact ad format that opens the offer’s landing page in a new browser tab when a user clicks anywhere on the screen.
Push.House supports a wide range of verticals and marketing approaches, as long as they comply with the network’s advertising policies. Currently, the network prohibits the use of the following:
-sexually explicit content
-violence
-promotion of drugs, alcohol, weapons, and smoking
-logos of well-known brands, as well as images of politicians, actors, and other public figures.
Push.House’s versatile ad formats allow partners to engage their target audiences in various ways, leading to higher engagement and stable conversion rates.. Push ads are supported across all GEOs and browsers, offering broad scalability. The platform also provides a robust set of targeting tools for push traffic, the ability to influence the WinRate metric, and options to custom audiences.
Push.House Dashboard Menu
The Push.House advertiser dashboard includes all the key tabs needed for efficient campaign management.
Main Dashboard
A quick overview of statistics for your active campaigns, along with insights into top and promising GEOs and traffic sources.
Network Volume
This section provides statistical data on traffic volume and click costs from different devices in selected GEOs, including traffic from feeds from the past 24 hours.
Here, you can see how many clicks were received from desktop and mobile devices in a specific GEO. You’ll also find recommended and maximum bid prices.
These insights help forecast potential traffic volume and budget for the selected GEO, format, and device. The statistics are updated daily at 00:00 UTC+3.
Create Campaign
The menu for creating new campaigns, which we’ll return to shortly.
Campaign List
All campaigns you’ve created in Push.House are stored here, with tools for quick management and detailed information on limits.
Campaign Groups
This tab provides an overview of all your campaign groups.
Statistics
A monitoring section that tracks all your ad campaigns. Data can be filtered by month, day, hour, format, GEO, source, browser, campaign, source ID, feeds, and devices.
Tracking
A section for tracker setup and postback integration to enable detailed analytics.
Why use a postback?
It allows you to send conversion data to the ad platform for more accurate tracking and optimization. Enabling postback improves campaign performance and unlocks advanced features in Push.House, including cashback based on your ad spend.
Cashback percentages depend on your partner level:
- Junior – 0.5%,
- Middle – 1%,
- Senior – 1.5%,
- Expert – 2%,
- Elite – 2.5%.
Note: Cashback is only calculated for campaigns with active postback tracking and only for recorded conversions.
Finance
Select your preferred payment method and top up your account balance.
Audiences
A section to manage white- and blacklists. This feature is especially important during the optimization phase of your campaign.
Support
A ticket creation section in case you encounter any issues using the platform.
Blog
Push.House’s blog with helpful articles on affiliate marketing, campaign guides, platform updates, and feature explanations.
Insight
A section with detailed information on cashback.
Bonuses
Information about services and bonuses provided by Push.House partners.
Rules
The official rules of the advertising platform, including definitions, general policies, usage terms, prohibited content, responsibilities, finances, and refund policies.
FAQ
Frequently asked questions about using Push.House and detailed guides to help navigate the platform.
Telegram
A link to the Push.House & Partners.House Telegram channel. Here you can find quick answers to questions, get updates first, and connect with other advertisers.
OnClick
In addition to classic push and in-page formats, Push.House also supports OnClick – a format well-known to seasoned advertisers. It’s a time-tested and highly aggressive approach that’s ideal for grabbing user attention instantly.
What is OnClick?OnClick is a browser-based ad format where a new tab or window opens automatically after a user clicks anywhere on a website. This makes it one of the most attention-grabbing ad types available — as soon as the user interacts with the page, they’re redirected to your landing page. From there, it’s up to your offer and landing page to engage.
How does it work?
The format operates using a special script embedded in the site code. When the user clicks on any page element, that script seamlessly opens your landing page in a new browser tab.
Why is OnClick so effective?
There are several reasons advertisers keep using this format:
- No creatives needed — You don’t need banners, visuals, or even ad copy. As long as your landing page is solid, you’re ready to go.
- Guaranteed visibility — Users are automatically taken to your page, which increases your chances of engagement or conversion.
- Extremely low CPC — Clicks on OnClick campaigns in Push.House start at just $0.0001, making it one of the most cost-efficient formats on the market.
- Device flexibility — OnClick works seamlessly across mobile, desktop, and different operating systems. You can tailor your targeting without limits.
What kind of offers perform best with OnClick?
This format is best suited for offers that rely on immediate action — like sign-ups, subscriptions, or app installs. It’s especially effective in verticals where impulse behavior drives results:
- Dating – quick sign-up funnels perform well
- Gambling and Betting – users are eager to “try their luck”
- Adult Content – content that performs well in pop traffic
- Sweepstakes and Installs – offers with simple actions. For example, downloading an app or participating in a giveaway.
If your offer requires more time to consider — such as complex financial products — we recommend choosing less aggressive formats like push notifications.
Launching an OnClick campaign in Push.House
To set up your first OnClick campaign, follow these steps:
- Create new campaign – In your dashboard, click “Create Campaign” and select OnClick as a format.
- Set up your target and add link – Since OnClick ads don’t require creatives, all you need to do is set the GEO, device, and browser targeting. Then paste the URL of your landing or pre-landing page.
- Use auto-rules – To avoid unnecessary expenses, set up automatic rules so that targeting remains relevant and the budget is spent rationally.
This format is already driving solid results across verticals like dating, iGaming, sweepstakes, mVAS, and mobile app installs.
How to Set Up an OnClick Campaign in Push.House
To get started with your campaign, head to the ‘Create Campaign’ section in your dashboard.
1. General Info
Campaign Name. The campaign name must be between 3 and 95 characters. You’re free to choose any name, but for easier navigation later, we recommend using a clear and practical naming convention — such as the offer name, payment model, or any other keyword that helps you quickly identify the campaign in your dashboard.
Vertical. Select the appropriate vertical:
- Dating
- Finance
- Nutra
- Antivirus
- Sweepstakes
- Betting
- Gambling
- Crypto
- Apps
If your vertical isn’t listed, choose “Other”.
Traffic Type. Choose the type of traffic that suits your marketing goals.
- Adult
- Mainstream
- All
Ad Format. Select OnClick.
Target Page. Paste the link to your landing page. Use macros for your postback to dynamically track traffic:
{click_id} – Click ID
{site} – Traffic source ID
{camp} – Ad ID
{pdpid} – Subscriber ID
{price} – Cost per click
{feed} – Feed
{country} – Country
{city} – City
{os} – OS
{browser} – Browser
{format} – Ad format
{lang} – Browser language
{user_activity} – Traffic activity
Offer Category. Choose between Adult (18+) or Mainstream.
Payment Model. Push.House operates on CPC (cost-per-click) where advertisers are charged for each click on their ad.
2. Traffic Settings
You can choose between Push.House’s own subscriber database and traffic from trusted external feeds.
In order to switch off/on a specific feed – click the button next to the feed’s name.
3. GEO & Bid Settings
Country and Bid. Select your target country. The system will suggest recommended and maximum bids based on current auction dynamics. You can manually set your desired CPC.
City. Include or exclude specific cities choosing them on the list.
Groups. Here you can assign your campaign to a specific group or apply a group template. Templates allow you to make bulk edits across multiple campaigns at once – no need to adjust each one individually. Once a template with predefined settings is created, you can apply it to an entire group of campaigns in just one click. This feature is especially useful when you need to update the following parameters:
- GEO. Change the region
- Targeting parameters. Device type, browser, language, subscription age
- Audiences. If needed, advertisers can also target a specific audience. By the way, we’ve recently introduced a new update related to audiences – the audience collection pixel. You can learn more about what the pixel is and how to set it up in our blog article.
- Bid. Change bids based on your preferences
- Budget limits. Set daily and general campaigns limits
- Schedule. Set days and time when you want your ad to be advertised
- Target page. Change target page for group of campaigns
- Audiences. In this section, you can select an audience from your existing list. To create a new one, click the “+” icon. Later, you’ll be able to adjust targeting by sources, IP ranges, and retargeting in the “Audiences” section.
4. Targeting
- Device Type. Choose the device type – mobile or desktop. Keep in mind that desktop click costs are typically 50% lower than mobile.
- OS Version. If needed, specify which operating system versions you want to include or exclude. When you click on spesific OS, ads will be shown only on the selected OS versions.
- Browser. Select or exclude specific browsers where your OnClick ads will be shown or not.
- Browser Language. Set or exclude the browser languages of your target audience.
- Proxy. If necessary, define whether to target users with proxy connections.
- Connection Type. Choose between 3G/LTE, Wi-Fi/Broadband, or select all.
- Click Limits. Set a click cap for the campaign, if needed.
- General Campaign Budget. Set the total amount you’re willing to spend for the campaign.
- Daily Campaign Budget. Define your daily spending limit.
- General Click Limit. Set the max number of clicks you would like to get.
- Daily Click Limit. Define the maximum number of clicks allowed per day.
5. Campaign Schedule
Set the dates and time when your ads should be displayed. Using the menu at the top of this section, you can quickly set your campaign to run only on weekdays or weekends.
- Automatic Rules. Take advantage of automatic optimization rules to better manage your campaigns. These rules can monitor key performance indicators and automatically adjust or pause campaigns based on your settings.
- Moderation. Once all settings are complete, click “Start Campaign.” You can also enable the option “Stop after moderation”.
Congratulations — your OnClick campaign in Push.House is now ready to go live!
CPA.House
When working with push traffic, it’s crucial to partner with a reliable affiliate network that not only provides high-quality offers but also offers favorable terms – and CPA.House is exactly that.
CPA.House is an affiliate network featuring over 7,000 vetted offers across a wide range of verticals. The platform offers a user-friendly interface, flexible terms, and a robust suite of tools for promotion. Initially focused solely on push traffic, CPA.House now supports a variety of traffic sources, including social media, native networks, in-app, messengers, and contextual advertising.
The network is part of Holding House, a group that’s been delivering innovative CPA market solutions since 2018. Holding House includes:
- CPA.House – affiliate network with 7,000+ offers
- Push.House – a leading advertising network
- Partners.House – a platform for traffic monetization
- Cloaking.House – a cloud-based traffic filtering service
- Spy.House – a free service for monitoring and analyzing online advertising
- Pay2.House – a payout and payment processing solution for affiliates
Each product is backed by a dedicated team of hands-on experts who understand the nuances of the performance marketing space. Thanks to this hands-on expertise, each product continues to evolve and deliver top-tier performance.
Key Benefits of CPA.House:
- Huge variety of offers
- Diverse verticals
- High payouts
- Wide range of traffic sources supported
- Offers available across top-performing GEOs (LATAM, Asia, Europe, CIS)
- Personalized terms: exclusive offers, increased payouts, and proven creatives
- Postback setup and API integration for seamless lead tracking
- Low payout threshold — just $50 or €50
- Support for USDT, Capitalist, and Push.House balance
Supported Traffic Sources:
- Native ad networks
- News feed
- Contextual advertising
- Social media
- In-app traffic
- Push networks
- Messaging apps
CPA.House offers a tailored approach for every partner – whether it’s negotiating higher rates, gaining access to exclusive deals, or getting reviewed quickly. You’ll also find detailed analytics for every offer and a referral program for earning even more.
Partner Case Study
To illustrate the effectiveness of launching OnClick campaigns for CPA.House offers, let’s take a look at a real case from one of Push.House’s long-time partners. This advertiser has been working with the platform for quite a while, testing offers across various verticals available in CPA.House. One of the standout examples was the Social Network Mixer – CPI offer.
The campaign focused exclusively on several Arabic countries:
- Egypt
- Saudi Arabia
- Yemen
- Morocco
- Algeria
Targeting settings were shaped directly by the specifics of the selected GEOs. Here’s why:
GEO Relevance
These countries have a high demand for mobile offers and audiences that engage well with OnClick ads. High traffic volumes and user engagement make them prime markets for this kind of promotion.
Browsers: Chrome and Samsung
These are the most widely used browsers in the target regions. Focusing on them ensured maximum audience coverage.
Languages: Arabic and English
While Arabic dominates, English is also common. Including both helped expand reach and improve conversions.
Operating System: Android 10+
The majority of users in these GEOs browse on Android devices. Targeting newer OS versions meant reaching users with better-performing devices and higher purchase intent.
Ad Schedule: 24/7
The partner ran ads round-the-clock. In these regions, engagement remains high throughout the day – even at night – so limiting hours would’ve meant missing opportunities.
On top of that, the partner used manual blacklist management to eliminate underperforming placements, helping reduce wasted spend and boost overall efficiency.
This strategy led to a solid stream of high-converting traffic while minimizing losses from untargeted users:
As seen in the screenshot, the campaign achieved a strong ROI – a clear sign of solid performance and strong potential for further scaling
Tips for Getting the Most Out of OnClick Campaigns
Here are six practical tips to help you drive even better results with OnClick traffic on Push.House:
1. Utilize Automatic Rules to Manage Your Budget and Campaign
Push.House offers powerful automatic tools that let you monitor up to 10 real-time metrics (such as CR, CTR, or cost per conversion). The system can automatically pause underperforming sources or adjust bids, helping you cut waste and save time without sacrificing performance.
2. Experiment with Multi-GEO Campaigns
The Multi-GEO feature allows you to target up to 30 countries within a single campaign. It’s a great way to explore new markets without setting up dozens of separate launches. The best part? You can fine-tune bids by region to boost conversions in your top-performing GEOs.
3. Split-Test Everything
Even small changes – headlines, images, prelanders, or CTA buttons – can impact your CR. Run A/B tests to identify your highest-performing combinations. Just remember to test one element at a time so you can clearly see what’s making a difference.
4. Choose the Right GEOs and Local Languages
OnClick traffic is direct – and success depends on offer relevance. Focus on regions where your offer already has traction (e.g., MENA for VPN/software, LATAM for sweepstakes, Asia for dating). Don’t overlook localization: serving creatives in Arabic, Spanish, or Portuguese can significantly boost engagement.
5. Make Sure You’re Mobile-Ready
Most OnClick traffic comes from mobile devices. Make sure your landing pages load fast and display properly on smartphones. A clunky mobile experience is one of the fastest ways to lose a lead.
6. Track, Analyze, and Optimize Constantly
Keep a close eye on CTR, CR, CPA, and ROI to make data-driven decisions. Stop underperforming sources, experiment with new targeting, and test different bid strategies. Push.House offers real-time data – make it your best friend.
Final Thoughts
The OnClick format is ideal for anyone who wants to launch quickly and test offers on high-quality audiences. Whether you’re in dating, gambling, sweepstakes, or mobile apps, you’ll find the flexibility to fine-tune your targeting and manage every click.
As our case study shows, the right GEOs and smart targeting can unlock high-converting traffic with excellent ROI. Follow proven strategies, embrace automation, and adjust your setup – and you’ll be well on your way to replicating (or even outperforming) this case.
With Push.House and CPA.House, you have everything you need to scale quickly and profitably. Good luck!
