Popunder & the Sale Season: How to Make the Most of Black Friday and Beyond
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Popunder (also known as OnClick) is one of Push.House’s key ad formats — and it consistently delivers outstanding results during seasonal sales. During Black Friday, Cyber Monday, and the pre-holiday rush, users are at their most active — ready for impulse buying and much more responsive to strong offers. In this article, we’ll show you how to use Popunder and OnClick traffic to get the most out of the hottest time of the year.
Why Popunder and OnClick Work So Well During Sale Season
Popunder and OnClick ads open a landing page under the user’s active browser tab, without interrupting their browsing experience. That’s why the format feels non-intrusive, avoids negative reactions, and still ensures high visibility for your offer.
During the shopping season, users are already looking for deals — and an additional touchpoint via Popunder can be the exact trigger that leads to a click, signup, or purchase.
Key advantages of Popunder and OnClick ads:
- Massive reach — works on any device.
- No banner blindness — users can’t “tune out” Popunders or OnClicks since they open in a new tab.
- High CTR and conversion rates during active periods — with the right offer and creative, Popunder ads can deliver 1.5–2x higher performance compared to traditional banners or push ads.
And when you add Push traffic to the funnel, things get even better: push notifications boost engagement and retarget users effectively.
Combining Push + Popunder or Push + OnClick campaigns can significantly increase your reach and ROI — especially during sale periods.
How to Use Popunder and OnClick for Black Friday & Cyber Monday
1. Focus on Relevance
During major sale events, users are ready to take action right now. Using trending keywords like Black Friday, Cyber Monday, Sale, Discount, Limited Offer drives higher engagement.
Create seasonal landing pages that highlight urgency:
- countdown timers
- limited-time deals
- strong visual focus on discounts
Popunder and OnClick formats work perfectly here — they remind users of the offer or show an additional promo page without interrupting their browsing flow.
2. Adjust GEO and Timing
Different regions enter the sales season at different times. For example:
- Europe — late November
- Latin America — closer to December
- Asia — sales often last until year-end
Use dynamic campaign scheduling for Popunder and OnClick, tailored to local market behavior and payment activity. This helps you avoid budget burn-out and maximize ROI.
Adding Push campaigns with GEO-specific targeting also helps you retain users and increase follow-up conversions.
3. Test Funnels and Optimize Offers
During peak demand, even small tweaks to your creatives or landing pages can boost conversion rates by tens of percent.
Try these setups:
- Direct-to-offer pages (especially for eCommerce, Finance, Nutra)
- Pre-landers with sale teasers
- Push + Popunder or Push + OnClick combos to reinforce engagement
- A/B testing headlines, visuals, and CTAs
According to internal Push.House data, combining Popunder or OnClick with Push notifications can boost CTR and conversions during sales season by 20–40%.
4. Watch Bids and Competitors
Competition spikes during the sale season, and CPC rates can fluctuate fast.
In Push.House, you can monitor live bid prices for Popunder, OnClick, and Push formats, then adjust your strategy on the fly — raising bids on high-ROI zones and lowering them where traffic burns out.
Use Smart Bidding and automatic campaign optimization to balance traffic volume with click cost and maximize profit.
Top-Performing Verticals for Popunder and OnClick
Popunder and OnClick ads perform especially well in verticals where the moment of purchase is critical:
- eCommerce — electronics, fashion, cosmetics, gadgets, toys
- Fintech & Loans — microloans and payment apps surge during shopping sprees
- Gaming & Betting — users return for bonuses and promo codes
- VPN, Security, Software — strong seasonal demand for yearly plans
If your offer features limited-time deals, Popunder and OnClick ads will deliver the best results when paired with smart segmentation and properly tailored landers. According to Push.House internal data during Black Friday:
- Popunder CTR grows by an average of 37%,
- Conversion rates nearly double compared to regular weeks.
Final Thoughts
Black Friday, Cyber Monday, and holiday sales are when Popunder and OnClick ads truly shine. They grab attention, drive action, and turn interest into conversions.
The keys to success: test creatives, adapt offers to seasonal trends, set precise GEO and timing and use the full toolkit of Push.House optimization features to get the best results.
Ready to launch your Popunder campaign for Black Friday?
Sign up with Push.House, pick your format, set your targeting — and start getting the most out of hot-season traffic.
