Popunder Advertising: How to Get the Most Out of the Most “Aggressive” Format
Hey there! Push.House here.
Popunder (also known as OnClick) is one of the most powerful, straightforward, and at the same time underrated formats in affiliate marketing. Many call it “aggressive,” but at Push.House we prefer a different word — effective. This format doesn’t just grab attention — it immediately brings the user to the offer, skipping all intermediate steps. And that’s exactly what makes Popunder one of the strongest tools in the hands of experienced affiliates and media buyers.
In this article, we’ll break down how Popunder/OnClick works, why it performs so well in 2025, which verticals and GEOs unlock its full potential, and most importantly — how to squeeze the maximum profit out of it.
What Popunder Is and Why It’s Trending Again
Popunder advertising is a format in which the target page opens in a separate tab under the user’s active browser window. It doesn’t interrupt actions, doesn’t block content, but guarantees visibility.
Why Popunder is in High Demand:
- Bypasses banner blindness
- Delivers massive reach fast
- Offers a stable traffic flow with high visibility
- Works on all devices
- Easy to scale
At Push.House, Popunder and OnClick are among the most stable sources of leads for eCommerce, betting, software, iGaming, dating, and many other verticals.
Why Popunder Is Considered an “Aggressive” Format
This format has a reputation for being strong and “persistent.” But for a professional, that’s not a drawback — it’s an advantage. Here’s why Popunder feels aggressive:
- It guarantees contact with the user — you simply can’t ignore the offer.
- It ensures instant engagement: the landing loads immediately, the user sees the offer right here and now.
- Popunder drives the fastest reactions — signups, purchases, installs, deposits.
If we compare it with other Push.House formats:
- Push notifications — soft and gradual engagement
- In–page push — subtle and native
- Popunder / OnClick — maximum directness and conversion
Where Popunder Performs Best: Verticals & GEOs
Popunder shines where impulse matters and a decision is made within seconds. Top verticals right now:
- eCommerce & discount offers
- Betting / Casino / iGaming
- Dating
- Utilities, Software, VPN
- Finance (especially microloans)
- Mobile subscriptions & content
Top GEOs:
- Tier 1 (US, Canada, UK, Australia) — high conversion, requires precise targeting
- Tier 2 (LATAM, Asia, Eastern Europe) — huge volumes + optimal CPC
- Tier 3 (Africa, India) — ultra-scalable + very low click prices
In Push.House, Popunder ranks among the top traffic sources in Latin America, India, the Philippines, Africa, and Eastern Europe.
How to Get the Most Out of Popunder: Practical Recommendations
1. Use high-quality landing pages
Popunder opens instantly. If your landing loads slowly, the user will close the tab immediately.
Mandatory optimization:
- load speed under 2 seconds
- minimal heavy graphics
- strong offer visible above the fold
2. Segment campaigns by GEO and device
User behavior differs dramatically between the US, Turkey, and India — different bids, different CR, different working funnels.
We recommend:
- creating separate campaigns for mobile and desktop
- scaling segments that perform well
- cutting poor sources within the first hours
3. Use assertive but clear call-to-actions
Popunder grabs attention. Your job is to hold it. Winning CTAs include:
- “Offer ends today”
- “Claim your bonus”
- “Your deal is already activated”
- “Check availability”
Anything that creates urgency works well.
4. Test conversion depth
Popunder works well with different entry points:
- pre-landers
- quizzes
- direct offer pages
- instant redirects
Sometimes “quiz → offer” works best; sometimes a direct landing wins.
At Push.House, we recommend testing at least three variations at the start.
5. Use combinations: Popunder + Push
The best ROI strategy in 2025 is OnClick + Push notifications. Here’s how it works:
- Popunder captures hot traffic
- Push brings the user back
- Retargeting via Push reaches the users who left without converting
This combination increases conversion by 20–40%.
Mistakes That Kill Popunder Campaigns
- Sending traffic to heavy landings
- Incorrect GEO targeting
- Mixing desktop and mobile traffic in one campaign
- Low bids in hot GEOs
- No fast testing or A/B analysis
Remember: Popunder is about speed, scale, and constant optimization.
Final Thoughts: Popunder Works — If You Use It Right
Popunder continues to grow in popularity because it genuinely works. It’s not soft warming-up, not delicate engagement — it’s the fastest and most direct path to the customer.
If your goal is to:
- scale an offer quickly
- test a new vertical
- expand into new GEOs
- increase the number of active users
- maximize performance during sales and seasonal promos
Popunder and OnClick in Push.House will give you exactly the results you’re looking for.
Good luck!
