Pop Traffic: What It Is and How to Use It in Push.House

Hey there! This is Push.House.

Our advertising network recently introduced a well-known format in the affiliate marketing world — OnClick. While announcing the new format, we briefly discussed the pop-up, the main features, and the differences between pop-ups. In this article, we’ll delve into pop-up advertising and explore the relevance of one of the oldest internet advertising formats in 2024.

Let’s get to it!

Pop Traffic

Pop traffic refers to all users who interact with pop-up advertisements. Pop-up formats are considered one of the oldest and time-tested ways of grabbing users’ attention to an offer. Today, pop-up advertising includes:

1. Pop-Up — a window that appears on the user’s screen above all other windows after clicking on the page, after a set time, or after a specific action, such as hovering beyond the page.

2. Popunder — a pop-up window with advertising content that automatically opens in a new tab after the user visits a page. Unlike other pop-up formats, a popunder doesn’t require any action from the user, and the trigger for opening it is configured in JavaScript.

3. Clickunder — a pop-up window that opens in a new tab after the user clicks anywhere on the main page. The key difference of this format is that the system automatically redirects the user to the opened tab.

Pop-up advertising is considered one of the most aggressive advertising methods. Users don’t explicitly consent to receiving advertising content, let alone opening new tabs or windows. Alongside traditional notifications, pop-up advertising is one of the first formats to appear on the market and has found favor among advertisers. Many experienced advertisers started with pop traffic. Over time, the format has become a classic in affiliate marketing and has proven itself as one of the most effective advertising methods when approached correctly. Despite significant changes in the e-commerce market over time, both technically and visually, pop-up advertising remains profitable in 2024.

Pop-up Advertising and On-Click

Recently, Push.House partners gained access to a new advertising format called On-Click.

On-Click is a unique advertising format encompassing all variations of pop-up advertising. The format’s functionality is identical to the popunder, clickunder, and pop-up described above, and the opening is triggered by a script embedded in the page’s code. Technically, the on-click format looks like an invisible grid overlaid on the main page. Visitors to the site cannot see the grid, but after attempting to interact with the page’s content or accidentally clicking, a script is triggered, opening a landing page in a new tab.

Unlike other Push.House advertising formats, On-Click does not require creative, through which advertisers motivate users to visit the offer’s landing page. The system automatically opens the required landing page after a click or scrolling to a specific area. Website visitors decide whether to interact with the advertising content or close the page that appears and continue browsing the site’s content. If the landing page interests the user, they will submit an application or perform the required action, and the advertiser will receive a payout.

Advertising offers using the On-Click format occurs on Push.House partner sites, each of which has large volumes of quality traffic and a steady increase of unique users.

Features of Pop Traffic

The cornerstone of an advertising campaign aimed at attracting pop traffic is the landing page. Campaigns on On-Click do not require creatives, so all optimization is focused solely on the landing page.

Statistics show that advertisers who use minimalist landing pages with clear designs achieve higher profits. Since another window awaits the user after interacting with the page, overloading it is not advisable. Try to use noticeable yet uncluttered images with a clear call to action.

The optimal option for pop traffic is offer with a simple call to action and minimal user expenses, such as registration, subscription, download, or installation.

Pop Traffic Pros and Cons

Pros:

·      Simplicity: Launching popup format campaigns does not require advertisers to possess additional knowledge or skills in in campaign setup. As we’ve already mentioned, the format does not involve using creatives. To launch a campaign, setting up targeting and uploading the landing page is sufficient.

·      Cost: The demand for popup advertising has changed over the years. Currently, the format is considered one of the most cost-effective on the market. The CPC in Push.House will be $0.0001.

·      Versatility of formats: Popup advertising is compatible with all devices and can generate stable profits with broad targeting. It is essential only to timely disable platforms that do not yield the desired results and blacklist them.

·      Wide selection of verticals: Popup advertising allows Push.House users to effectively advertise across all popular CPA market verticals. With the right approach, achieving stable performance is possible when promoting finance, crypto, as well as iGaming niches.

Cons:

·      Aggressiveness: As we’ve mentioned, not all users like it when new pages are opened without their consent, trying to sell them something. The aggressive nature of these formats demands a tactful approach. In this case, real profit can be achieved advertising any popular CPA market vertical.

·      Bot traffic: The main myth associated with pop traffic is the presence of allegedly large volumes of bot traffic. It is necessary to perceive this point of view in the context of misconceptions. Of course, the opportunities for quality bot traffic filtration were much lower in the past, but now the situation is slightly different. Push.House traffic undergoes internal anti-fraud system verification, effectively filtering out all bot traffic. We take the issue of bot verification very seriously and strive to provide our partners with the highest quality traffic.

Conclusion

The effectiveness of using popup advertising in 2024 depends not only on the choice of a reliable advertising network but also on the relevance of the offer to the specific audience. To maximize profit from promotion, advertisers should stay informed about the latest market trends and understand its dynamics.

Leverage the popup formats to achieve maximum profit from advertising and don’t forget to subscribe to our blog to stay updated on other important updates from our advertising network.

Best of luck!