iGaming Trends 2025: The Rise of Artificial Intelligence
Hey! Push.House here.
In 2023, the global iGaming market hit a record-breaking $540.3 billion, and by the end of 2025, it’s expected to surpass $674.7 billion. AI, once considered just a “cool experiment,” is now a real working tool. Affiliates are generating creatives with AI, using it to analyze audiences, and even letting algorithms manage their bids. Players are evolving, markets are shifting, and competition is heating up — which means the real winners are those who know how to combine data, technology, and creativity.
In this article, we’ll break down:
• The trends shaping Tier 1, Tier 2, and Tier 3 markets
• How AI is helping affiliates earn more
• Why push traffic remains one of the strongest channels in iGaming
Without any further ado – let’s get to it.
Three Tiers of the iGaming Market
Countries like the US, Canada, UK, Germany, France, Japan, and others — these are mature markets with solid regulation and high ARPU.
Here, the top verticals are sports betting, online casinos, and major events like the Super Bowl, the Olympics, and international championships.
Growth is limited, but the audience is loyal, and conversion rates stay consistently high.
One growing trend: “social” and “crash” games, along with widespread AI adoption for personalization — around 85% of operators already use AI to support player experiences.
Tier 2
Markets like Latin America, South Asia, the CIS region, South Africa, and others are growing fast, with new or evolving regulation. 2024–2025 is seeing a wave of licensing (Brazil, Mexico) and relaxed rules in some regions (South Africa, parts of Asia).
Players here are young, adaptible, and casual. Countries like India and Brazil are mobile-heavy with cheap smartphones and affordable internet. Traffic in Tier 2 is scaling fast — for example, in India, daily impressions jumped from 15.5 million in 2023 to 33.7 million in 2024.
Competition is high and eCPMs are lower, so the focus here is all about scaling and reach.
Tier 3
This includes parts of Africa, the Middle East, Southeast Asia, and others — relatively new markets with massive potential, but weak legal infrastructure. iGaming is just starting to take off in these regions.
Growth is driven by low-cost devices, cheap mobile internet, and low barriers to entry.
Conversions are still low, but push and popunder traffic help deliver serious reach. Africa alone shows year-over-year traffic growth, and more and more teams are launching test campaigns here.
So, Tier 1 gives you high conversion value, while Tiers 2 and 3 bring the traffic volumes.
Smart affiliates adjust their campaigns based on local sports and cultural relevance — NFL and NBA in the US, football in Brazil, cricket in India. Regional adaptation is becoming a key to campaign success.
AI in Affiliate Marketing: Creatives & Personalization
AI is no longer a buzzword — it’s becoming a must-have tool for any affiliate in 2025. In practice, AI helps automate everything from creative production to performance forecasting. Here’s how affiliates are already using it:
- Creative generation & optimization
Auto-generated creative systems can produce and test hundreds of ad combinations with different visuals, titles, and colors. Algorithms handle A/B testing on the fly — ditching weak creatives and scaling what works. That means higher CTRs and lower CPLs. Affiliates are also using tools like DALL·E and Midjourney to generate custom visuals and add them directly into their campaigns.
- Audience analysis & targeting
AI-driven analytics tracks real-time user behavior, segments audiences, and builds personal profiles. Platforms like HubSpot and Salesforce Einstein help identify high-response audiences and generate tailored offers. For example, a player who regularly bets on football will see ads for upcoming matches — not a generic banner. This drives better engagement, more deposits, and stronger retention.
- Automated testing & bidding
AI systems now run A/B and multivariate testing for landers and offers in real time. They also automatically adjust bids and reallocate budgets based on time of day or live events — helping affiliates maximize ROI.
- Predictive metrics: CR & ROI
AI can learn from past performance and predict deposit probability or churn risk. That helps affiliates time promos better and plan budgets more accurately. In some cases, AI can even predict campaign performance before it launches, reducing risks and improving profitability.
In real campaigns, affiliates are integrating AI into daily work:
• Using auto-rules to optimize bids
• Applying ML models to analyze users
• Generating entire creative sets with AI tools
All of this speeds up testing and significantly increases ROI.
Push Traffic + AI Optimization
Push notifications are still one of the most effective engagement options in iGaming. Users opt in voluntarily, so the messages are seen as less intrusive and more trustworthy. With the right templates and timing (for example, right before football matches or during live events), CTR can jump by ~14%.
Push also gives you powerful, flexible targeting — by country, language, device type, and time of day. It works on both desktop and mobile browsers, making it ideal for wide-scale campaigns. Beginners can get started fast: upload a few creatives, let the AI test them, and see what works. Experienced ones combine classic techniques with AI optimization — delivering personalized offers tailored to each region and player interest.
Key Points
- Market diversification. Affiliates in 2025 are launching in all three tiers.
Tier 1 for high-quality conversions, Tiers 2 & 3 for scale and growth. - AI is the new normal. Automated testing, AI-generated creatives, and precision targeting are now standard practice. Those who ignore AI risk falling behind.
- Push traffic + Push.House. Push remains a flexible, high-CTR option with global potential. When combined with AI analytics from Push.House, it becomes a reliable profit source.
Thanks to the combination of global market shifts, AI-powered tools, and high-performing push formats, iGaming arbitrage in 2025 is becoming more predictable — and more profitable.
Those who stay on top of regional changes and embrace new tech will be the ones scaling faster than ever.
