How to Promote Education and Online Course Offers Through Push Ads
Hey there! Push.House here
The online education market keeps growing fast — from courses and webinars to mentorships and full-on digital schools, people around the world are investing in themselves. They want to level up their skills, switch careers, or simply learn something new — all from the comfort of home and at their own pace.
And for advertisers, this means one thing: a promising vertical. If you’re running push ads, you already have the tools to reach this audience — quickly and effectively. You just need to understand the specifics of this niche. Let’s talk about how to launch smart campaigns in the education space.
Know Your Audience
Before you run a single push campaign, get clear on who you’re selling to. In the education niche, segmentation is everything. Some examples:
- Coding courses – Age 20–35, mostly male, focused on IT, career growth
- English lessons – Broad audience, from students to professionals
- Online schools for kids – Parents, usually women aged 25–45
- Creative workshops (art, music, design) – Mostly women aged 25–40
The more specific your targeting, the more effective your campaign setup will be.
Lead with Pain and Promise
Push ads only give you a few seconds to catch someone’s attention — so your creatives need to hit fast and hard. Focus on either pain points or clear benefits.
Pain points:
- “Tired of low pay?”
- “Worried your competitors are moving ahead?”
- “No time for in-person learning?”
Benefits:
- “Learn a new profession in just 3 months”
- “Start speaking English in your first month”
- “Online lessons — whenever it works for you”
Add time-sensitive language like “Only until Sunday” or “Spots are filling fast” to create urgency and drive clicks.
Use the Right Visuals
Push ads use small icons — but visuals still matter. For education offers, go with:
- Faces of teachers or happy students
- Books, laptops, study tools, or school imagery
- Certificates, diplomas, or success symbols
Avoid overloaded images or tiny text — it just won’t be readable in push format.
Choose the Right Landing Page
Push traffic goes straight to your landing page — and that’s where the conversion happens. For education offers, make sure the page:
- Clearly explains what the course is about
- Lists key benefits: format, duration, certification, support
- Includes video or testimonials if possible
- Has a simple form — like an email field or “Book a free lesson” CTA
Don’t send traffic to a general website. Create separate landing pages for each course type or audience segment.
Test Different Formats and Approaches
Push.House supports several types of push formats — and you should test them all:
- Classic Push – Great for engaged users and direct messaging
- In-Page Push – Works well on mobile and iOS traffic
- Clickunder + Push – Expands reach and lowers CPC
Test different creatives — one might focus on career growth, another on ease of learning, another on price or bonuses.
Compare performance and scale what works best.
Timing Matters — Think Seasonally
Online courses usually launch in waves — like back-to-school or New Year motivation. Here’s what we’ve seen work well:
- January & September – Peak demand for self-improvement
- May–June – Short courses and career shift programs do great
- November–December – Ideal for creatives focused on “New Year, new you”
Launch early! Push traffic works better when users see your offer before the course starts — not on the final day.
Conclusion
Push ads are a powerful tool for promoting education offers — if you know who you’re talking to, understand their pain points, and position your offer clearly.
And if you’re ready to launch your first campaign today — Push.House has your back. We’ll help you pick the right combo and even share current stats from the education vertical.
Good luck and good launches!
