Guide: How to Spot Your Audience’s Pain Points and Launch on Push.House
Hey there! Push.House here!
Before launching an ad campaign on Push.House, it’s crucial to thoughtfully analyse your target audience. This will help you create relevant creatives, avoid unnecessary spending, and ultimately boost conversion rates. In this guide, we’ll walk you through the process of researching your audience, identifying their needs, preparing for a launch, and maximizing your chances of profit. Let’s get to it!
1. Collecting Data on Your Target Audience
Before analyzing your audience, gather as much relevant data as possible. Here’s how:
– Competitor analysis – Study what offers and creatives your competitors use. Leverage our free ad tracking tool, Spy.House, to monitor their campaigns.
– Forums & social media – Check discussions, comments, and user questions to understand what interests your audience. Case studies on CPA forums and niche websites can be especially useful.
– Experience – If you’ve previously run similar campaigns, analyze their stats to identify trends and patterns.
2. Identifying Audience Pain Points & Needs
Understanding your audience’s pain points is key to a successful launch. Here’s how to do it effectively:
– Analyze reviews – Customer feedback can help uncover unmet needs, allowing you to craft a highly relevant offer.
– Use analytics tools – Platforms like Google Trends, Facebook Audience Insights, and Ahrefs can reveal user interests and demand within different verticals.
3. Crafting Creatives Based on Insights
Once you’ve identified your audience’s key concerns, tailor your creatives to address them:
– Use psychological triggers – Urgency, value, and problem-solving elements drive engagement.
– Test different approaches – Try an aggressive (urgency-driven), friendly (helpful), or entertaining (humorous) tone.
– Highlight benefits over features – Don’t just talk about the product—show how it improves users’ lives. The before/after approach or personal experience storytelling works particularly well.
4. Targeting
Push.House allows you to adjust targeting with the following metrics:
– GEO – Choose the country, city, or region for your ad.
– Device type – optimization based on user’s device type: mobile or desktop traffic.
– Android OS version – You can specify Android operating systems versions installed on users’ mobile devices.
– Browser – The targeting settings of our advertising network allow you not only to filter audiences by device type and OS but also to display ads exclusively in the browsers you specify. Just like OS targeting, this setting helps refine traffic selection and target only those users who are more likely to perform target action.
– Browser language – In addition to selecting the browser, you can also specify the desired language. This setting enables effective promotion to user categories whose native language differs from the language of their region. For example, it allows you to target Spanish-speaking users living in England.
– Subscription age – The last but not least important targeting setting defines the period (from 0 to 30 days) since the user subscribed. On Push.House, subscription age is a key factor. According to statistics, users who have just subscribed are more likely to click on push notifications, which directly impacts the effectiveness of the entire campaign. New subscribers tend to be more active and engaged. Advertising content is less likely to annoy them, and the notifications themselves encourage clicks.
Advertising campaigns targeting new subscriptions achieve higher conversion rates and ROI, making the traffic costs ultimately worthwhile. Even if you pay slightly more for new subscriptions today, the probability that users will take target action significantly increases.
By using precise targeting settings, you can avoid unnecessary expenses, increase conversion rates, and maximize the benefits of your advertising efforts.
5. Pre-Launch Testing & Optimization
Before scaling up, A/B test your campaign by creating multiple push notification variations with different:
– Headlines
– Calls-to-action (CTAs)
This approach helps identify the best-performing version, allowing you to allocate your budget to the highest-converting ads.
Conclusion
A deep audience analysis before launching your campaign is the foundation for success. Use data to pinpoint audience pain points and needs, experiment with different approaches, and only then optimize based on insights.
Good luck!
