Carrier Targeting
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To reach the most relevant audience and maximize your profits, Push.House advertisers use the targeting settings available in their dashboards. We understand how crucial precise targeting is for optimizing budgets and campaign efficiency, which is why we’re always working to improve our advertising network. Today, we’re excited to introduce an important update that will help you reach users more likely to convert and achieve your desired campaign results – carrier targeting!
Why is targeting important for getting the results you want?
Every ad campaign aims to be as personalized as possible, and in affiliate marketing, this is especially important for a few key reasons:
- Budget Efficiency. The more precise your targeting, the better your chances of showing your ad to users who are genuinely interested in the product. This helps cut down on wasted impressions and boosts your ROI.
- Relevant Audience. By running campaigns targeted at specific user groups, you attract more relevant traffic, which has a direct impact on your conversion rate. Accurate targeting increases the chances of users taking the target action.
- Competitive Edge. In a competitive market like affiliate marketing, where every advertiser is vying for users’ attention, any opportunity to stand out is crucial. Advanced targeting settings give you a significant advantage.
Carrier Targeting
To ensure your Push.House ad campaigns always reach the right users, we’ve added carrier targeting. This feature lets you choose specific mobile carriers whose users will see your campaign’s push notifications. The carrier list updates automatically based on the selected GEO, ensuring maximum relevance and accuracy.
This feature is particularly useful for those working mainly with mobile traffic. Right now, mobile traffic dominates the market, as mobile devices are the primary way users access the internet. With proper carrier-based targeting, you can greatly increase the effectiveness of your ads.
You can access carrier targeting on the campaign creation and editing page. To activate it, simply select the connection type — 3G/LTE.
After that, the system will automatically suggest an up-to-date list of carriers in the region.
Benefits of Carrier Targeting on Push.House
- Flexible Settings. You can hand-pick the carriers that match your target audience, which boosts ad relevance.
- Automatic Carrier Updates. We take care of keeping your campaign settings up to date. The carrier list updates automatically for each selected region, saving you the trouble of manually searching and verifying data.
- Improved Campaign Efficiency. With carrier targeting, you’ll reduce unnecessary ad impressions and focus your budget only on the audience that’s genuinely interested in your offer.
Conclusion
Push.House’s carrier targeting is a powerful tool to make your ad campaigns more personalized and effective. As mobile traffic continues to dominate the market, the ability to target by carrier opens new opportunities for boosting your performance. Use this tool to improve your campaign results and achieve maximum ROI with Push.House!
