Affiliate Marketing During New Year: What to Promote and How to Choose an Offer
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New Year isn’t just a favorite holiday for many – it’s also a golden opportunity to boost your profits. Users are actively searching for gifts, planning big (and small) purchases, and are more than ready to spend. The holiday season is a time when even a random ad campaign can turn into a goldmine. But to seize this opportunity, you need to pick the right vertical and offer, and approach promotions strategically. Let’s dive into how to do this effectively.
Key Factors in Choosing Verticals and Offers for New Year Campaigns
Before launching a campaign, it’s crucial to understand which verticals and offers perform best during the holiday season. During New Year’s, the demand for certain product categories and services shifts: people are looking for gifts, planning celebrations, and making impulse purchases. Choosing the right niche is half the battle in creating a winning ad strategy.
1. Leverage Seasonality
Demand for some product categories and services spikes during the holidays. Here are the top-performing verticals:
- E-commerce: Gifts, festive decorations, home goods.
- iGaming: Casinos, lotteries, tournaments.
- Nutra: Skincare, wellness gadgets, fitness products.
- Finance: Microloans, investment platforms.
- Subscriptions: Streaming platforms, music services, educational tools.
Focus on verticals that naturally align with the festive context. For example, gift cards or subscriptions to entertainment services are excellent choices.
2. Choose the Right GEOs
Cultural traditions surrounding the holidays vary by region:
- Europe and the US: Users focus on gifts for family and friends.
- Latin America: Greater emphasis on entertainment and holiday deals.
- CIS countries: Gadgets, home goods, and loans are particularly popular.
Tip: Analyze top-performing GEOs before launching. For example, the US and European countries typically deliver high ROI in December, though competition is tougher in these regions.
3. Check Offer Relevance
Holiday offers need to be fresh and appealing:
- Check if the advertiser provides special holiday discounts or bonuses.
- Ensure the terms are attractive to end users (e.g., discounts, free shipping, gift promotions).
Work with affiliate networks that update their offers quickly and provide additional perks for users, so you don’t miss out on lucrative opportunities.
Popular Strategies for Promoting Holiday Offers
Once you’ve chosen your vertical and offer, it’s time to plan your promotion strategy. The holiday season demands a tailored approach: users are focused on gifts, discounts, and festive deals. Successful ad creatives should not only stand out but also create a festive vibe.
1. Seasonal Creatives
Holiday-themed creatives are a must-have. Users respond well to visual elements that evoke the holiday spirit: Christmas trees, gifts, snowflakes, lights, and, of course, Santa Claus.
Examples:
- 🎁 “Grab a Christmas gift with up to 50% off – hurry!”
- 🎄 “Add a touch of magic to your New Year! Get deposit bonuses now.”
2. Create Urgency
Build a sense of urgency with countdown timers or phrases like “Only 3 days left for this offer!” This motivates users to act immediately.
3. Personalization
Add a personal touch to your push notifications by addressing users directly or mentioning their region to boost CTR.
Example:
“Anna, grab the perfect gift in your city with delivery before New Year!”
Conclusion
Affiliate marketing during New Year is a time of incredible opportunity. Choosing the right verticals and offers, paired with festive promotional strategies, can help you achieve excellent results.
At Push.House, you’ll find high-quality traffic and user-friendly tools to launch successful campaigns. It’s time to prepare for the holidays and monetize the New Year’s cheer!
Good luck with your campaigns!
