Case studies
8 July 2022

Case Study: Easy ROI in Iraq with Adult Nutra

Hello, dear readers! We’re back with another mini-case study on running push traffic. During the peak of summer, media buyers, like everyone else, enjoy the warmth, go on vacation, and spend summer evenings with friends. This leaves little to no time for finding a new winning offer. But don’t worry, our team is here to keep you updated with all the latest information.

Case Study Summary:

Affiliate Network: CPA.House

Traffic Source: Push.House

Offer: Maral Gel (IQ)

GEO: Iraq

Payout: $5.5

Payment Model: CPA

ROI: +61.83%

Cost: $74.77

Revenue: $121.00

Net Profit: $45.23

Period: June 30, 2022 – present

Our mini-case today comes from one of our top partners, AlexBorn. This time, the author of the case decided to target Arabic-speaking audiences. On the advice of the CPA.House manager, they chose an adult offer, Maral Gel (IQ). As a trusted partner running large volumes, the author received an increased payout for the offer, from $4.5 to $5.5 right from the start.

This offer was recently added to the affiliate network, and it has performed well since the beginning, showing no signs of slowing down.

 

Launch push traffic on Push.House

 

Despite having no prior experience with Middle Eastern markets, the author decided to start with a nearly minimal bid of $0.0021. For their test campaign, Alex chose the newest landing page, Landing G.

Creating creatives posed no problem, as Alex used straightforward and familiar approaches.

Targeting was set to the entire Iraq for broader coverage, specifically for mobile traffic, which is readily available on Push.House.

The campaign was aimed exclusively at owners of the 10th and 11th versions of Android.

The campaign was launched with a daily budget of $15. Alex conducted daily statistical analysis and removed non-profitable placements from the blacklist.

As of the time of writing the case, the campaign had been running for 8 days and had brought a +61.83% ROI to the author. AlexBorn has no plans to stop with this offer; on the contrary, he expressed his intention to scale up and launch at least 5 more split campaigns.

Author’s statistics in Push.House:

Author’s statistics in CPA.House:

Asking for advice for beginners from AlexBorn, we received the following response:

“If you are just starting out, make your manager your best friend. This is probably the best advice I can give you. Your manager has a lot more information than you do, so ask for advice on offers, creatives, approaches, landings, and so on. I still do this. Another important point I would mention is a systematic approach to testing. I don’t always do it, to be honest, sometimes I’m lazy. However, the fact remains: CPA marketing is all about endless testing. If you learn how to test correctly, you can achieve your goal.”

 

Launch push traffic on Push.House