New Push.House Feature: Micro-bidding
Micro bidding is the latest feature of Push.House, that has become an integral part of advertising campaign optimization. In this article, we will explain what micro bidding is, how to use it, and provide useful tips for working with this feature.
What is Micro Bidding?
Micro bidding is a tool that allows for more precise control over bids for the platforms that interest you. With micro bidding, you can scale traffic from profitable platforms and lower bids on platforms that are less cost-effective, thereby increasing the overall ROI of your advertising campaign.
How to Set Individual Bids for Platforms?
To access the micro bidding feature, simply click on the platform list icon or the name of the campaign in which you want to make changes.
On the opened page, you will see a list of all the platforms from which you have received traffic (note that this section will be empty for new campaigns until the campaign starts receiving clicks).
Launch you advertising campaigns in Push.House
The list can be filtered by various parameters, including:
- Campaign activity period
- Platform ID
- Traffic source
- CPC
- CPM
- CR
- CPA
- WinRate
- Impressions
- Clicks
- CTR
- Expenses
- Leads
- Income
- ROI
You can set individual bids in the CPC column next to the desired platform. Simply click on the existing bid and replace it with a new one, and the system will automatically save any changes.
It is important to mention that you cannot set a click price lower than the minimum available for your selected audience (this is influenced by various factors such as the chosen country, subscription age, etc.).
Usage Example
Let’s consider an example of using micro bidding to understand how it affects the overall campaign revenue.
In this example, you can see that by using this feature, bids were adjusted for platforms that initially did not yield the desired results. By analyzing statistics and identifying such platforms, you can manage expenses and optimize your campaigns effectively.
Another important indicator is the WinRate (the ratio between participation and wins in an auction). With the Micro bidding feature, you can increase the WinRate for each individual platform, thereby influencing the overall campaign coefficient. This can be done by increasing or decreasing the bid for the selected platforms.
It is worth mentioning that to use micro bidding correctly, it is important to have the postback properly configured. You can do this by going to the “Tracking” section, where you will find ready-made templates for all popular trackers.
Conclusion
Micro bidding, or bid adjustment on individual platforms, is a convenient feature for saving your budget and time. There is no need to blacklist a platform; you can simply change the assigned bid with a couple of clicks. The same applies to platforms that show excellent results; there is no need to create separate whitelists. You can increase the bid for these platforms and receive more traffic from them with the help of micro bidding.
If you have any questions about how the microbidding works, feel free to contact your personal manager. Our managers will help you with any difficulties in using it.
