Web Push 101: Answering the Most Frequently Asked Questions
Hey there! Team Push.House here
Web Push has long proven itself as one of the top-performing tools for driving traffic across all the major verticals. But even seasoned affiliates and advertisers still ask a lot of questions: how push notifications work, which devices support them, what kind of creatives are allowed, and how you actually scale traffic with them.
So we decided to put together the ultimate FAQ for Web Push — covering everything from the basics to pro tips. We hope these answers help you get a clearer picture of how Web Push works, avoid common mistakes, and get the most out of your ad launches with Push.House. Let’s dive in!
1. What exactly are Web Push notifications?
Web Push notifications are classic opt-in push ads. They’re only sent to users who’ve actively agreed to receive them — and once they’re subscribed, your ad can pop up directly on their device screen, even when the device is locked.
These notifications are super attention-grabbing, helping you break through banner blindness. Plus, they have 100% delivery — if it’s sent, it’s seen.
You can run Web Push campaigns on both desktop (Windows) and Android mobile devices.
Here’s how a Web Push ad looks:
- Badge — A Push.House exclusive feature. It’s a small icon in the upper-left corner of your ad that visually hints at the value of clicking. Done right, badges can boost CTR by clearly showing what’s in it for the user — like a quick win or cash bonus.
- Title — Bold and limited to 30 characters. It’s one of the key elements of creative.
- Description — Gives more context about your offer or any other offer-related information that can provoke user to click. Max 45 characters, and it supports {COUNTRY} and {CITY} macros which will be changed to the user’s GEO.
- Button Text — Another Push.House perk. You can give users multiple CTAs via action buttons. You can set different options in the ‘Button Text’ field to boost user engagement. These options don’t change anything — just like any part of the push, every button click still takes the user straight to your offer’s landing page
- Icon — A small image, often used as a logo or to spark interest. The icon can be any image related to your offer that grabs attention and nudges the user to click. Especially important for In-Page Push formats (more on that later).
- Main Image — This is your primary visual creative, where you showcase the product or its benefit.
In push, your creative is your ad — so its quality makes or breaks the campaign. As succses of your advertising depends on creative, every element should be optimized to clearly show the offer’s benefits and make the user want to click.
When used right, Web Push becomes a powerful marketing tool that lets:
- Your message lands directly on users’ screens.
- You get high-quality traffic with strong conversion potential.
- You reach target audience at the perfect moment.
2. How do notifications appear on different devices?
Web Push can look a bit different depending on the OS and device type:
Smartphones
- Pops up in the notification bar or top of the screen.
- Can include sound, vibration, or LED flashing.
Tablets
- Same pattern, but takes up a bit more space due to the larger screen.
Windows desktops
- Shows up as a small window in the bottom-right corner of the screen with your icon and message.
A push notification can include text, an image, an icon, and extra action buttons for more interaction. You can preview how your push will look right in the campaign setup.
3. Where will my ad be shown?
On Push.House you choose exactly where your Web Push ads will appear:
- Android smartphones (via Chrome and other supported browsers)
- Windows desktops
You can target mobile or desktop — depending on your campaign strategy and audience for wide reach.
4. How do I scale traffic with Web Push?
- Boost your WinRate
Raise your CPC bids to rank higher in the auction. Check out the “Network Volume” tab to see average and recommended CPCs by GEO. - Enable more feeds
Expanding your feed access means more sources and broader reach. - Optimize your campaigns
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- Analyze metrics like CTR, conversions, and CPA.
- Test multiple titles, visuals, and CTA buttons.
- Widen your targeting
Try broader settings/target using these metrics — GEOs, subscription age, or mobile carrier. - Experiment with different formats
Launch multi-format campaigns (Web Push + In-Page + OnClick) to test what works best for your offer.
5. What’s the “Network Volume” tab, and why should I care?
The Network Volume tab gives you fresh stats on traffic and CPC across different GEOs over the past 24 hours — feeds included.
There you’ll find:
- Total clicks (mobile and desktop)
- Recommended and max CPCs
This helps you:
- Estimate potential traffic and budget
- Pick the best CPC to stay competitive
6. What kind of creatives are allowed?
Follow these basic creative rules in Push.House:
- No porn or explicit sexual content
- No logos or trademarks (without official permission)
- No celebrity photos
Before launching, be sure to read the full ad policies in the Rules section.
7. Can I promote adult content?
Yes, but make sure you comply with the following rules:
- Landing pages can contain adult content, but your creatives must stay clean — no nudity or explicit visuals.
- Check the Adult Advertising Policy on Push.House to avoid getting blocked.
8. What’s the difference between Push and In-Page Push?
- Push Notifications
- Delivered directly to the device screen as system messages
- Includes image, icon, title, and text
- Works in Android browsers (Chrome, Firefox, etc.)
- In-Page Push
- Shows up as a banner inside a web page
- Includes icon, title, and text only
- Works on iOS
9. What tools does Push.House offer for Web Push campaigns?
- Subscription Segmentation
Target Premium, High, or Medium segments based on user subscription age — focus on the most active and engaged users and don’t waste your budget. - Carrier Targeting
Filter your audience by mobile operators (3G/LTE) — great for mobile-focused offers. - Multi-Format Campaigns
Automatically copy your Web Push settings to In-Page and OnClick formats — saves time and lets you test multiple formats at once. - Multi-Country
Launch in up to 30 countries, set CPCs per GEO, and manage global campaigns from one place.
Conclusion
Still have questions about Web Push or need personal recommendations for your campaigns? Just hit up the Push.House support team — we’re here to help you scale smart and convert hard.
