Ready to Scale? When and How to Grow Your Media Buying Team
Hello from Push.House!
Many affiliates prefer working solo. It seems like a no-brainer: full control, quick decisions, and all budgets are yours. But eventually, even the most successful solo buyer starts noticing that time is working against them. Campaigns need fresh tests, creatives need updates, accounts need farming, and profits need stability and growth.
At Push.House, we keep in touch with teams and solo affiliates every day, and we see one common growth point: the moment a person realizes they can’t keep going solo. And that’s when the important question pops up: When is it time to scale and build your team?
Main Signs It’s Time to Build Your Team
✅ You physically can’t handle all the tasks anymore
You always have a ready-to-go campaign, but there’s no time to test new offers. There aren’t 48 hours in a day, and scaling without testing is impossible.
✅ You need more creativity and fresh ideas
When one person is generating all the ideas, creative burnout is bound to happen. A team brings fresh perspectives and unconventional solutions.
✅ You want to scale more, but you’re not ready to take risks alone
When working solo, you’re risking only your own money. In a team, the risks are shared, especially with good budget management.
✅ Your income is unstable
When one funnel is dead you’re back to square one. A team always has multiple working directions, bringing in revenue at the same time.
Why a Team is the Key to Growth
- Handling Large Volumes of Traffic
Scaling requires quantity. One successful campaign is great, but three to five is the path to real growth. - Faster Launches of New Directions
When buyers and farmers divide tasks, tests move quicker, which means a higher ROI for the team. - Delegating Tasks
Why waste time preparing creatives or doing landing page design when you can focus on managing campaigns and strategy? - Brainstorming
Teams generate out-of-the-box ideas. One person may think within their perception, but a team offers more options.
Who to Hire for Your Team
- Designer
Creates creatives, banners, and landing pages. A good designer knows the specifics of affiliate marketing and understands how to catch the user’s attention. - Developer
Creates landing pages and pre-landers. Unique pages boost trust and conversion. - Copywriter
Writes text for landing pages, creatives, and headlines. Increases CTR and CR. - Media Buyer
The key player. Launches and manages campaigns, tests hypotheses. - Team Lead
Manages all processes, optimizes team performance, and is responsible for results. - Owner (You)
Leads the team, allocates the budget, defines strategy, and sets growth directions.
Where to Find Your Team
Start with affiliate marketing communities, chats, and conferences. You probably won’t find an experienced buyer or farmer on job sites like hh.ru, but conferences are a great place to meet potential partners. Remember, good specialists often come through recommendations.
How to Pay Your Team
💰 Percentage + Salary
Performance-based motivation generally works better than a fixed salary.
💰 Only Percentage
This works if you’re ready to offer a high percentage of the profit.
💰 Fixed Salary
Ideal for designers and developers, whose tasks are stable and clear.
How to Avoid Problems
- Trust, but verify. Theft of funnels and budgets is a common issue. Hiring through recommendations and gradually integrating a person into the team can help reduce risks.
- Implement CRM systems and task trackers. Tools like Trello, Jira, and Todoist will help you keep processes under control.
- Build relationships. A team isn’t just about employees. These are the people you share success and profit with. Regular calls, face-to-face meetings, and involvement in each other’s lives strengthen loyalty and engagement.
Conclusion
Scaling without a team is impossible. If you feel like you’re stuck, have been wanting to increase your income, but are hitting physical and creative limitations – it’s time to build your media buying team.
At Push.House, we’re ready to support you at every stage of scaling: from offer testing to driving large traffic volumes on great terms. Your growth is our priority.
