Popunder Ads in 2025: What Makes OnClick Hot Again
Hey there! Push.House here.
In 2025, the digital ad market is making another big shift — older formats are coming back, but now with better quality, performance, and smarter tech. One of the best examples is popunder advertising, which has once again become a major traffic driver in affiliate and performance marketing.
At Push.House, this format is known as OnClick, and it’s been showing steady growth in both volume and results. Let’s dig into why popunder (OnClick) ads are back on top — and what makes them so profitable for affiliates and advertisers today.
What Is Popunder and How Does It Work?
Popunder (or OnClick) ads open a new browser tab under the active one when a user clicks on a page. Unlike annoying pop-up banners, popunders don’t interrupt the user — they quietly load your target page in the background.
Once the user finishes browsing and switches tabs, they see the advertiser’s landing page. In simple terms, it’s a moment-based advertising format — the interaction happens at just the right time when the user is most active.
In Push.House, the OnClick Ads format runs on a CPC (cost-per-click) model. And thanks to RTB (Real-Time Bidding) technology, media buyers can control bids and traffic quality in real time.
Why Popunder Is Popular Again in 2025
Just a few years ago, popunders were considered “a thing of the past.” But starting in 2024, the traffic started growing again — and in 2025, the trend is only getting stronger.
Here’s why.
1. Rising Competition in Push Advertising
Push traffic is still one of the best tools for affiliates, but the market is getting crowded. Advertisers are now looking for new traffic sources with similar engagement but lower CPC.
That’s exactly where OnClick traffic shines — it delivers instant response, doesn’t rely on user subscriptions, and works great with verticals like iGaming, Dating, Sweepstakes, and Finance.
At Push.House, the OnClick format has become a key tool for scaling — advertisers use it to test creatives and lower costs.
2. Higher Conversion with Smart Segmentation
Popunder ads reach users exactly when they’re active — which naturally increases CTR and CR compared to traditional banners. With precise segmentation in Push.House (by device, OS, browser, and GEO), OnClick campaigns deliver stable ROI and above-average conversions.
💬 For example, in the iGaming vertical, popunder traffic typically converts 20–30% better than standard banner ads at the same CPC.
3. Transparency and Control
Modern advertisers expect transparency — they want to see where their traffic comes from and how it performs.
The OnClick format in Push.House fits this mindset perfectly.
With the RTB model, you can:
- adjust bids in real time
- track detailed click stats
- analyze source, device, and conversion metrics
As a result, OnClick traffic has evolved into a fully transparent, data-driven format — no more “black box” popunder campaigns like five years ago.
4. Versatility and Scale
OnClick is an incredibly flexible ad format that works across almost any vertical:
🎰 iGaming & Betting
💞 Dating
🎁 Sweepstakes
💊 Nutra
💸 Finance & Mobile Subscriptions
With Push.House’s massive traffic volumes, you can instantly test offers across multiple GEOs and scale fast — no need for user opt-ins or push permissions.
5. The Perfect Price–Volume Balance
OnClick traffic still keeps low CPC rates while delivering millions of impressions.
This gives you the ability to:
- test hypotheses at lower cost
- maintain consistent traffic volumes
- control your lead price
For new affiliates, popunder ads remain one of the easiest and most straightforward ways to get started in the market.
OnClick in the Push Ecosystem
Both OnClick and push traffic belong to the “moment-based formats” category — meaning the user sees the ad in the moment of engagement.
But there’s one key difference:
- Push ads require user permission to send notifications.
- OnClick (popunder) ads trigger instantly — right after a click.
In short:
- Push brings loyalty and personalization,
- OnClick delivers scale and speed.
Combining both within one Push.House strategy gives you the ideal balance of quality and volume. Thanks to its scalability and low CPC, popunder has become the go-to format for testing and retargeting among affiliate teams in 2025.
Popunder 2025 — The Comeback of a Legend
In 2025, popunder (OnClick) advertising isn’t a “retro” format anymore — it’s a flexible, high-performing traffic source that delivers.
It combines:
- high CTR
- predictable ROI
- scalability
- easy setup and transparent stats
Push.House has made OnClick traffic accessible and profitable for everyone — from solo affiliates to big media buying teams.
Try OnClick at Push.House today — test your offers, lower your CPC, and unlock a whole new level of scalable traffic in 2025.
