Popunder Ads in 2025: Best Practices, Pros, and Top Networks
Hey there — Push.House here, the #1 ad network for launching popunder campaigns.
In 2025, popunder advertising (also known as Onclick) remains one of the most effective formats in online marketing. Its strength lies in instant engagement and high visibility — popunder windows deliver offers to users at just the right moment, bypassing ad blockers and boosting reach.
In this article, we’ll break down how popunder ads work, what benefits they bring, and which ad networks are worth your attention.
How Popunder Advertising Works
Popunders are a type of online ad that opens a new tab or browser window when a user clicks on a page element. Unlike banner ads, popunder traffic doesn’t rely on heavy visuals. The user sees the landing page immediately, which increases the chances of conversion. For affiliates, this is a fast and scalable way to generate large volumes of ad traffic.
The key difference between popunders and traditional banners is user experience: popunders open in a separate tab, so they don’t interrupt browsing. This keeps engagement high and irritation low — making popunders ideal for quick testing across multiple GEOs and offers.
Main types of popunder ads:
- Pop-up – opens in a visible window over the current page.
- Popunder – opens under the main page.
- Onclick – triggered when a user clicks any element on a site.
Why Popunder Ads Still Work
Popunder traffic benefits both beginners and experienced affiliates. For newcomers, it’s an easy way to start testing campaigns with low costs. For pros, it’s a flexible, scalable format with wide GEO coverage and consistent performance.
Popunders can effectively promote a wide range of verticals — from casino, betting, and iGaming offers to dating, VPNs, antiviruses, utilities, apps, and financial services. This makes them one of the most versatile ad tools in digital marketing.
Key advantages:
- Massive reach and instant engagement
- Works around ad blockers
- Easy to test offers with minimal budgets
- Flexible targeting and GEO control
Top Verticals for Popunder Traffic
Popunder ads shine in niches where speed and engagement matter most. Casino and sports betting campaigns show strong conversion rates thanks to their emotional appeal and low entry barrier. For online casinos and sports betting, popunder traffic has become one of the main sources.
They also perform great for utilities, app installs, and mobile software, as well as for dating, VPN, antivirus, and finance offers targeting a broad audience.
Best-performing verticals:
- Dating – fast engagement and high conversion rates.
- Gambling & iGaming – casino and sports betting campaigns that convert.
- Sweepstakes – instant actions and mass-audience reach.
- Utilities – app and software promotion.
- Finance – financial products and services
GEO Targeting and Traffic Sources
Popunder traffic performs steadily across Tier-1, Tier-2, and Tier-3 regions. For example, traffic from the U.S. tends to be more expensive but delivers high-quality audiences. In contrast, Latin American and Asian GEOs offer cheaper traffic and great opportunities for scaling campaigns.
For affiliates, it’s important to combine different GEOs and test various offers — running campaigns in markets with different competition levels helps optimize ROI. As the #1 popunder ad network, Push.House gives advertisers flexible GEO targeting and access to diverse, high-volume traffic sources.
Popular regions:
- Tier-1: United States, United Kingdom, Canada
- Tier-2: Latin America, Eastern Europe
- Tier-3: Asia, Africa
Top Popunder Ad Networks in 2025
1. Push.House
Push.House is a leading push and popunder ad network — consistently ranked among the top ad networks of 2025. The platform supports multiple formats including OnClick (popunder), Web Push, and In-Page Push, making it a universal traffic source for affiliates.
The main advantage of Push.House is accessibility — popunder ads and traffic are available to everyone, from complete beginners to seasoned affiliates. With a low entry threshold and a minimum CPC starting from just $0.0001, you can quickly test offers across multiple verticals, including casino and sports betting, iGaming, VPNs, antivirus software, and even dating.
Advantages:
• CPC starting from $0.0001
• Supports Web Push, In-Page Push, and OnClick (Popunder)
• Flexible GEO targeting
• RTB auction, microbidding & retargeting
• Supports CPA and CPM models
Highlights:
Push.House makes it easy to scale campaigns across multiple GEOs.
It integrates with Keitaro, Voluum, RedTrack, and more — plus supports payments via Visa, MasterCard, USDT, BTC, and Payoneer. The all-in-one interface lets advertisers run push, banner, and popunder campaigns seamlessly.
2. RichAds
RichAds is an advertising network with a daily reach of over 5 billion impressions.
It ranks among the top ad networks in online marketing and is widely used for popunder campaigns.
RichAds is a great choice for running campaigns in niches like online casinos, sports betting, and app promotion.
The platform focuses heavily on traffic quality — its built-in AdScore system filters out low-quality sources, helping affiliates achieve maximum ROI.
Advantages:
• 5+ billion daily impressions
• Popunder and In-Page Push formats
• Automated optimization via Target CPA and Performance Mode
• Tiered traffic sources: Premium, Standard, and New
3. Clickadu
Clickadu is a popunder advertising network known for its massive traffic volumes and multi-format capabilities.
The platform is widely used in online marketing for verticals such as casino, iGaming, VPN services, and mobile apps.
Clickadu supports both CPA and CPM buying models, giving advertisers the flexibility to choose the approach that best fits their goals. Its intuitive interface and SmartCPM technology help affiliates optimize spending and scale campaigns quickly and efficiently.
Advantages:
• 5+ billion impressions per day
• SmartCPM bidding for automatic optimization
• Analytics integration and advanced reporting
• Supports banner and popunder formats
4. PropellerAds
PropellerAds is a large advertising network that actively uses advanced anti-fraud filtering technologies to ensure traffic quality. The platform is a perfect fit for campaigns promoting financial services, online casinos, sports betting, and utility products.
PropellerAds performs exceptionally well with popunder and popup traffic formats, delivering strong engagement and conversions. Advertisers value the platform for its massive reach and precise GEO targeting, covering Tier-1, Tier-2, and Tier-3 countries.
Advantages:
• 12+ billion impressions per day
• SmartCPM and CPA Goal
• AI-based traffic filtering and adblock bypass
• Available in 195+ GEOs
5. Adsterra
Adsterra is a multi-format advertising network offering traffic through popunders, banner ads, and the Social Bar format.The platform is an excellent choice for promoting offers in verticals such as dating, VPN services, antivirus software, and online casinos.
Adsterra attracts advertisers with its wide range of marketing tools and large volumes of popunder traffic. The platform also supports API integration and provides detailed analytics, making it highly convenient for affiliate tracking and optimization.
Advantages:
• 30+ billion impressions monthly
• Popunder + multi-format campaigns
• Custom bidding and CPA support
• Wide range of payment options
Final Thoughts
Popunder ads and traffic remain among the most powerful tools in online advertising in 2025. This format helps bypass ad blockers, drives high CTR, and works across almost any vertical — from iGaming and online casinos to apps, VPNs, and financial offers.
If you’re looking for a reliable popunder network for affiliate marketing, Push.House holds the #1 position among ad networks. We deliver high-quality traffic, flexible GEO targeting, support for both CPA and CPM models, and consistent performance across campaigns.
Run your offers with Push.House and see for yourself how popunder ads can boost conversions and profit to the max.
