Interesting

13 October 2023

How to maximize your earnings during Halloween: expert opinions

Hello! Push.House’s here.

Just like in any marketing, news and events are crucial in affiliate marketing. An event that piques the interest of your audience can become a valuable tool in an advertiser’s arsenal for maximizing profit. An advertising campaign tied to an event works much more effectively, as it has an additional trigger that encourages users to click on ads.

In anticipation of Halloween, we’ve spoken to 13 top CPA networks to find out which verticals, offers, and approaches they believe can bring advertisers the maximum benefit during the spookiest and most mystical holiday of the year. In this article, you’ll find answers to the following questions:

Which verticals are the most promising in the lead-up to Halloween?
Which offers in these verticals experience increased demand during the holiday?
What marketing strategies and approaches are most effective for attracting traffic during this period?
How can media buyers prepare in advance for this seasonal event, and what steps should they take to increase their chances of success?

Zeydoo

We definitely recommend running Sweepstakes. People tend to participate more actively in giveaways closer to holidays. This is due to increased spending, a desire to save on gifts, and the hope of winning something for the holiday season, counting on holiday miracles. Holidays are one of the best periods for sweepstakes.

For running campaigns in this period, you can promote various products, from gift cards to smartphones. The only important condition for achieving a high conversion rate (CR) is to optimize your creatives for Halloween. This year, we’re expecting record results for our exclusive sweepstake – Rewardis Multigeo Samsung A53 (Android).

Classic approaches optimized for the holiday also work well. Add pumpkins, monsters, spiders, and other Halloween attributes to grab users’ attention. You can emphasize that participation in the giveaway is only possible during the holiday dates. This should stimulate a sense of limited availability and boost your CR.

If your affiliate network provides landing pages optimized for holiday events, it should be considered a goldmine for an affiliate. At Zeydoo, we create custom designs for our exclusive products for partners with substantial volumes.

Start testing campaigns with themed creatives and limited-time Halloween offers about a month before the holiday. In North American and European countries, store shelves gradually fill up with holiday attributes during this period, enhancing the anticipation of the upcoming celebration.

Be prepared that the closer you get to the holiday, the better your conversion rate will be. So, don’t be discouraged if, when testing your launches a month before the date, you see a low ROI. Allocate some time for warming up and campaign optimization, and the results won’t keep you waiting long.

Additionally, at Zeydoo, we offer a +$33 bonus on your first payment with the promo code ZEYDOO33. You need to message support or your manager to claim it. Get on board, grab the bonus, and reduce your testing expenses! Moreover, during the hottest season for running campaigns, we’re running a promo campaign where every partner can receive a +7% increase in their payout. Don’t miss this opportunity, register and get boosts right from the start. You can find detailed information on the promo campaign landing page.

Mobidea

During Halloween, certain verticals stand out as the most promising for affiliates. These include:

1. E-commerce: As people search for costumes, decorations, and other Halloween-related products, this segment typically experiences a significant increase in demand. Advertisers can start promoting relevant products a few weeks before Halloween.

2. Betting: Interestingly, the sports betting industry usually experiences a decrease in activity during the summer but picks up in September and October. This makes it a promising opportunity for media buyers during this time, even if the focus is not specifically on Halloween.

3. Gaming: Games with a spooky theme become popular during this season, providing an excellent opportunity for promotion. This can be relevant from early October into November.

4. Dating: The festive and social nature of Halloween can stimulate activity on dating platforms, especially considering that events provide opportunities for in-person meetings for those who have only interacted online.

5. Lead Generation: Affiliates can effectively attract audiences with gaming or quiz campaigns that can pique users’ interest during this period.

There is a specific demand for certain offers in E-commerce and Gaming. In online shopping, products with Halloween promotions, discounts, and festive designs are popular. Shoppers are attracted to seasonal items, and companies often take advantage of this by offering special Halloween-related products or discounts.

In the gaming industry, games with Halloween themes and regular online games with special Halloween events are particularly popular. These events include content available only during Halloween, such as scary costumes and missions, which contribute to an increase in players and in-game sales.

When choosing your approach, it’s essential to consider two factors:

1. Using the Right Ad Formats: Push notifications are one such format that works well. When promoting through push networks, announcements of promotions and deposit bonuses convert excellently. The In-Page format also converts well. Increased user engagement during Halloween is particularly noticeable for sweepstakes and lead generation offers.

2. Timing Matters: People naturally sense urgency during the holiday period and are likely to use their devices even during trips or in the evenings. Mobile advertising is especially effective during this period. Weekends convert well several weeks before Halloween.

To prepare for holiday promotions, advertisers should work on:

– Domains: Consider the possibility of purchasing Halloween-themed domains well in advance to avoid intense competition and higher prices. This can help you stand out in a narrow market segment and establish an online presence before the season begins. Plus, you’ll already have a suitable domain for your landing page when you start running ads.

– Creatives: Start preparing creatives (banners, images, infographics, or video content) in advance. This will simplify their future adaptation for specific offers or logos when the time comes. Styling creatives with pumpkins can associate your brand with Halloween and trigger a festive response from users. Prepare the creatives in advance so you can quickly edit your creatives.

– Study Past Advertising Campaigns: Examine advertising campaigns from previous years. Use competitive analysis tools to learn what worked well last year. This will give you an idea of how to promote chosen offers this time.

By preparing in advance and following the right marketing strategies, affiliates can increase their chances of success during the Halloween season.

Affstar

During the Halloween season, thematic gifts like amulets are in high demand. We can recommend the Royal Stone or the Uroboros Amulet.

If we are talking about the Nutra vertical, there are remedies for parasites since food at mass events is often of questionable quality, especially in Latin America. We suggest trying Fungulix or Bacteriomin.

When promoting amulets, leverage Halloween themes and position the product as a gift. Add pumpkins, use black and orange tones in your creatives and landing pages. Focus on discounts as well. Large companies typically host sales, so the audience is actively searching for discounts and promotions before the holiday.

It’s a good idea to start preparing your campaigns now. Take a look at last year’s combinations through spy services, evaluate approaches. Incorporate holiday themes and promotions into your ads, and learn about the specifics of the holiday in your chosen geographical area.

Begin testing your campaigns 2-3 weeks before the holiday. The closer Halloween gets, the more critical fast delivery becomes. Mention this in your campaigns.

Launch you advertising campaigns in Push.House

Shakes.pro

Halloween is a time for festivals, gifts, and meeting new people. Therefore, products related to sexual health, skincare, amulets, and other esoteric items tend to perform well. After the holiday, there’s an increased demand for weight loss products and parasite-related offers. This has been tried and tested over a decade of experience!

For instance, last year, excellent results were achieved with Herbx BD (a product for potency and enhancement) and MaxHerb BD (a weight loss product). In 2023, we are putting our faith in the latest offerings from the top.shakes.pro.

For most people, Halloween is an opportunity to buy something at a discount. Highlight your promotions; you can even package them in a mini-game format, like “pick a pumpkin and win a discount.” Short funnels also perform well, as people have limited time to explore landing pages and such right before the holiday.

Start monitoring Spy services 2-3 weeks before the holiday. This should provide enough time to develop and test thematic landing pages and creatives. Additionally, it’s essential to understand the local perception of Halloween in the geographical areas where you plan to promote your campaigns. For example, in the CIS countries, Halloween is particularly relevant to a younger audience.

With just over two weeks left until the holiday, it’s time to get in touch with our manager, select your offer, and prepare for the event! 🤘

Golden Goose

When it comes to mVAS (mobile value-added services), offers related to video content subscriptions perform well during the holiday season. Halloween implies cozying up under a warm blanket and watching your favorite horror films. Video offers with relevant creatives that enhance CTR during this festive period. In terms of GEOs, focus on countries where the Halloween spirit is particularly strong. Our platform even has a spooky offer for this.

Use eye-catching creatives that trigger the desire to click now, as well as scary videos. Keep an eye out for new thematic offers and promotions with increased rates. Prepare your creatives in advance with pumpkins and skeletons.

Bonus from Golden Goose: Get a 10% discount on video offers with the promo code HALLOWEEN. Contact your manager for details! 🎃

Traffic Light

During Halloween, the most popular and profitable offers are sweepstakes and e-commerce products. Anything directly related to the holiday does exceptionally well, including clothing, decorations, novelties, and cosmetics specifically designed for this occasion.

Here are some example offers:

Magical Diwali Candles – Sacred rituals with burning flames.

– GEO: Russia

– Payout: 850 RUB

Neon Halloween Masks – Neon masks for Halloween.

– GEO: Spain

– Payout: $12

Squid Game Masks

– GEO: Moldova

– Payout: 400 RUB

Sleep Master Night Light

– GEO: Belarus

– Payout: 650 RUB

To successfully promote during Halloween, use a mystical atmosphere and symbolism in your ad creatives. This will help capture the attention of consumers caught up in the holiday hype.

Here are some key steps for successful Halloween promotion:

1. Choose the Most Popular Categories: Research the market to determine which products and services will be in high demand during Halloween.

2. Build an Audience Before the Holiday: Use retargeting to gather interested leads in advance and attract them with thematic ad creatives.

3. Prepare for Extra Seasonal Traffic: Be aware that traffic can significantly increase during Halloween.

4. Plan Ahead: Create campaigns that span not only Halloween but also other sale days, using the collected audience.

Following these steps should help you maximize your success during Halloween and gain the most profit from this seasonal event. 🎃

AdCombo

During Halloween, nutra (weight loss, joint health, adult, hypertension, parasites, fungus) and redirects (sweepstakes) convert exceptionally well. Redirects, in particular, are often adapted for the holiday.

It’s challenging to name the best offers since it depends on an affiliate’s usual working niche. Some focus exclusively on iPhone giveaways, while others prefer gift certificates. However, the following offers enjoy particular popularity:

Weight Loss:

– [33796] Matcha Suri – MX

Joint Health:

– [33374] Motion Energy – NG

Hypertension:

– [35758] Taxifolin – SA

Parasites:

– [37097] Toxic OFF – CL

Adult:

– [12748] Xtrazex – FR

Fungus:

– [35778] Foot Trooper – PE

Popular approaches for Halloween:

Weight Loss: When promoting weight loss offers, use Halloween themes and emphasize the crucial aspect of the holiday – dressing up in costumes. You can suggest that customers shed a couple of extra pounds to look alluring in a nurse’s costume or stunning in a witch’s outfit, ensuring they win the best costume award at the party. For creatives, use photos of beautiful and slim women in costumes.

Joint Health: You can offer a prize for the most appealing dance – joint gel helps move freely all night long. For creatives, use thematic skeletons related to joint health. Autumn itself is not the most favorable time for joint health.

Adult: Halloween night can be depicted as a mysterious, mystical night that arouses desires. It’s the perfect time to use special gels to ignite passion and help individuals unlock their full potential. Similar to weight loss, photos of women in nurse costumes and other role-play costumes can be used for creatives. Photos of couples in masks and red tones for landing pages will also work.

Hypertension: To endure all the surprises and horrors of the main autumn holiday and have a good time, you need to take care of your heart and blood pressure. You can humorously incorporate the idea of improving your blood in case of a vampire attack on Halloween night.

Parasites and Fungus: In creatives, you can depict fungus and parasites as monsters that need to be battled. Stylized holiday-themed photos with fungus or parasites can be used.

Redirects: Design creatives in the holiday theme, and include slogans that create a sense of limited offerings, like “Today, in honor of the holiday, ‘this store’ is giving away shopping vouchers.” This helps attract more attention from the audience.

Prepare thematic headlines and creatives for your offers in advance. For example, creatives for sweepstakes that lead to landing pages designed in the same style. Typically, you can observe an increase in the conversion rate during this period.

TerraLeads

In the run-up to Halloween, COD (Cash on Delivery) offers are particularly promising, especially in the following categories:

1. Diets: Since there’s an effort to fit into a Halloween costume.

2. Health: To get the heart and liver rhythms in shape before things get very scary and fun.

The best offers in the market for Halloween are:

– Keto Light+

– Cardio A

– Reliver

As always, a news-based approach works very well. For Halloween, affiliates have the opportunity to be even more creative in working with creatives.

Preparation for the holiday should start in advance. Firstly, contact your personal manager at CPA Hub TerraLeads and choose one of the listed offers. Secondly, select 3-4 GEOs for preliminary tests. After analyzing the data obtained, you can proceed to promote the offers with the best ROI.

As a direct advertiser of nutra offers, we offer our partners the opportunity to promote 1000 offers worldwide. Currently, we have a promotion with a cash prize draw of $10,000. In the final, which will take place in June 2024, webmasters will have a chance to win up to $100,000.

Anyone can participate in this promotion. To do so:

1. Register on the TerraLeads platform.

2. Drive traffic to offers participating in the Cash Rally.

3. Accumulate RaceCoins for each lead approval.

4. Exchange coins for RaceTickets, which are tickets to participate in the prize draws.

Traforce

Any event, especially holidays, implies universal social activity, evokes emotions, interest, and engages many people. Halloween is no exception in this regard. Many thematic events are prepared for this holiday, ranging from simple decorations to parties, meetings, and even themed dates. Of course, during periods of increased social activity, offers in the Dating (Adult) vertical become particularly relevant. Many single people are looking for an opportunity to find company or a partner for upcoming events. They are open to new connections, ready to communicate online, or simply spend the evening watching adult content. In our view, the following niches will be relevant: mainstream dating, casual dating, and webcam services.

However, not all offers in these niches accept push traffic. To better select the most suitable offer that aligns with your approach and traffic type, please contact your Traforce manager.

Here are examples of offers:

Mainstream Dating:

Adult Dating:

Gay/Trans Adult Dating:

Webcam Services:

Click2call/click2sms services:

Around Halloween, users will subconsciously seek everything related to the upcoming holiday. Many of the listed offers stylize their websites for Halloween, run holiday promos, and both users and models don thematic costumes and makeup. All of this can and should be used in your creatives to boost your CR (Conversion Rate).

If you are aware of an upcoming promo on a mainstream product with gifts or bonuses, use it as additional motivation for conversion. This also applies to webcam services, which often run promos and add thematic categories to their sites to boost audience engagement.

You should also check for the availability of thematic landing pages, thematic collections, and Halloween tags in the offer. Additional recommendations to help increase conversion and improve your campaign:

1. Don’t forget to immediately convey to the user what awaits them next in your creatives.

2. Be sure to use Deeplinks (the ability to redirect the user directly to the appropriate category of the site, collection, model’s cabinet, or tag) to strengthen the connection between the creative and the offer page.

3. Double-check that all elements of your campaign logically and seamlessly match each other, ensuring that the user can easily progress through the funnel to conversion.

If you need help selecting an offer that matches your approach, assistance with postbacks, free access to a tracker, or increased rates at the start of your campaign, please contact your Traforce manager.

Gambling.Pro

In e-commerce, any holiday comes with good sales, but we work in the gambling niche. 😂 Halloween performs well in GEOs where this holiday is popular (no matter how banal that might sound). Gaming platforms often organize tournaments and promotions for players, and online casinos offer good bonuses on bets. All of this is accompanied by cool landing pages and promo codes.

We wouldn’t specifically highlight particular offers. What matters for promotion is a product that has prepared landing pages, promotions, bonuses, promo codes, and so on for the event. These are what teams look at first, alongside the standard assessment of the product.

For promotion, standard approaches are often used based on GEOs. Holiday-themed elements and bonuses are added to creatives. Before launching, online casinos, at the very least, need to study the countries where the holiday is popular, learn how it is celebrated, gather products for that GEO, and choose the one that is most adapted.

This year for Halloween, we are running promotions for South Korea with increased rates, reduced holds, and products that already have awesome landing pages and bonuses for new players.

Contact @KirillGamblingPro for Korean Halloween and get +10% on your starting bet.

3snet

Betting during Halloween involves running advertising campaigns for sports events during this period. At the end of October 2023, there are many tennis tournaments: ATP 1000, WTA, WTT Champions Frankfurt. You can promote Pan American Games (which, by the way, are officially recognized by the IOC) and MLS football championships to the American audience. And, of course, let’s not forget about esports. From October to December, the ESL Challenger League Season 46 Europe is taking place.

As for gambling, this is a great opportunity to dive traffic to this VERY SCARY event.

What do you need to do for this?

1. Prepare for your advertising campaign in advance. Don’t leave app uploads to the stores, moderation processes, and so on until the last minute.

2. Don’t forget to check the GEO. While some are celebrating Halloween, others might be focused on Pumpkin Rescue! Despite its colorful and popular nature, some countries have neutral or negative attitudes towards this day. Don’t waste your time and efforts!

3. Look for landing pages! Choose offers from casinos that have prepared thematic landing pages and slots.

3SNET is a CPA network specializing in the betting and gambling verticals. Here, things are serious, but Halloween is an excellent opportunity to find new players for sportsbooks and casinos. Here are some offers that can help you with this:

CPA.House

During Halloween, verticals with a simple approach and clear call to action are the most profitable for promotion. We’re talking about categories such as IVR and dating.

Offers related to death dates or tarot card readings are in high demand in these verticals. For example:

– Death Date for all GEOs

– Tarot Cards in GB, RO, FR, HU.

As is usually the case during the holiday season, competition increases. This means that the chances of a user paying attention to your advertising decrease. To stand out among competitors, use simple creatives with a clear call to action. Remember, Halloween is a holiday, so the design of your creatives and the addition of holiday elements are directly linked to the CTR of your campaigns.

Start planning and preparing your campaigns in advance to be ready for the start of the season. Ensure that your landing pages are in line with the Halloween theme and as appealing as possible to your target audience. Conduct A/B tests and optimize your ads and pages for your target audience. Monitor the effectiveness of your campaigns closely and respond to changes in demand and audience behavior.

Advertise

In the lead-up to Halloween, dating, gambling, and e-commerce verticals work particularly well. Products that are specifically prepared for the holiday with various promos, landing pages, and bonuses for customers are highly popular.

As for the approaches, it all depends on the traffic source, but typically, it involves styling creatives and apps in line with the event’s theme. Preparation for the event should begin at the start of October. It’s crucial to get your advertising accounts and creatives ready in time and choose specific offers with pre-made Halloween-themed landing pages. We request up-to-date landing pages from advertisers for any event, whether it’s a holiday or a championship (in the betting vertical).

Conclusion

The advertising strategy in the run-up to Halloween doesn’t require any additional expenses, but can bring significant profits with the right approach. Remember, for an advertiser, an event is an opportunity to grab the attention of the target audience, and Halloween is a ready-made marketing idea. Utilize the comments from affiliate networks, click on the link, and launch your advertising campaign on Push.House today. Your profits won’t keep you waiting long. Good luck!