CPA Goal Model in Push.House: Which Verticals Convert Best?
Hey! Push.House here.
We’re constantly introducing new tools to help our partners grow, and the CPA traffic payment model is one of the most anticipated updates. Now affiliates can set their own price per lead and gain full control over their budget.
This model opens new opportunities — from more precise budget optimization to extended testing and easier scaling. But like any tool, it has its specifics, and the CPA Goal model performs especially well in certain verticals.
Let’s take a look at which verticals the CPA Goal format works best for, what advantages it brings to each niche, and how to make the most of push traffic with it.
Top Verticals for Push CPA Goal
Based on current data, statistics, and our partners’ campaign case studies, here are the verticals showing the best results on push traffic when using the CPA model:
Vertical / Advantages / Risks / Best GEOs
Finance (Loans, Credit Cards, Payday Loans, Investments, Cryptocurrency, Insurance)
Advantages:
• High payouts per lead.
• Stable demand across multiple GEOs.
• Often lifetime value or repeat actions, which helps improve payback.
Risks:
• Legal restrictions — in some countries, advertising financial services is heavily regulated or even prohibited.
• KYC and verification requirements can slow down lead approval.
• High competition means expensive leads — strong targeting and high-quality creatives are essential.
Best GEOs:
USA, Europe (especially Western Europe), CIS countries, Latin America, Southeast Asia.
Sweepstakes
Advantages:
• Simple user action → often leads to a high CR (conversion rate).
• Works very well with push traffic.
• Easy to scale and test with different “prizes” or incentives.
Risks:
• Many similar offers → strong competition for both creatives and click price.
• Possible trust issues — users may be skeptical or suspect the giveaway is fake.
• In some GEOs, gambling or promotional laws can restrict such campaigns.
Best GEOs:
Tier-2 / Tier-3 GEOs: Asia, Latin America, Africa, CIS countries.
Utilities & Software (VPNs, Antivirus, Browser Extensions, Security Tools, Privacy Utilities, etc.)
Advantages:
• Apps and utilities are often perceived as genuinely useful — users are willing to pay or install.
• Evergreen products with consistent demand.
• Long-term user retention potential through subscriptions or updates.
Risks:
• High quality standards — the product must actually provide value.
• Possible technical or legal restrictions (for example, VPNs are limited in some countries).
• Trust sensitivity — complaints or negative reviews can significantly reduce CR.
Best GEOs:
Western Europe, the USA, and countries where online privacy and security are a priority.
Dating (Casual, Adult, and General Dating Offers)
Advantages:
• High emotional engagement — users tend to click more. You can leverage personalized creatives like “message from a girl nearby” or “new profiles in your area.”
• Strong conversion to registration, especially when the entry barrier is low.
Risks:
• Age and legal restrictions vary across countries.
• Lead quality control is crucial — many fake or spam registrations.
• Often low long-term LTV unless the offer includes paid features or subscriptions.
Best GEOs:
Tier-2 / Tier-3 countries, Asian and Latin American regions; also the US, Canada, and parts of Europe — as long as the offer isn’t too adult-oriented.
Nutra (Vitamins, Weight Loss, Supplements, Diet, Cosmetics)
Advantages:
• Users often look for quick solutions — health, weight loss, beauty — which makes conversions more impulsive.
• Easy to boost interest with “before/after” visuals, testimonials, and user success stories.
• Usually fewer paperwork or compliance requirements compared to finance offers.
Risks:
• In some countries, strict health advertising regulations apply — medical claims may require certification or risk being banned.
• High competition in creatives — audiences tend to be skeptical.
• Often low LTV — users may register but not complete a purchase or cancel quickly.
Best GEOs:
Markets with a strong interest in health and wellness — Asia, Latin America, CIS countries. Tier-1 GEOs also work but with higher advertising costs.
Games / Mobile Games / App Installs (CPI / CAS)
Advantages:
• If the offer involves downloads or installs, push formats perform especially well — particularly on Android.
• Games have a naturally low entry barrier — users are more willing to try them.
• Strong monetization potential through in-app purchases, subscriptions, or upgrades.
Risks:
• If the goal is just installs, payout per lead is low — you’ll need high volume.
• Retention can be challenging.
• Some GEOs and app stores have strict marketing and quality policies.
Best GEOs:
Asian countries and markets with cheaper inventory (Android, Tier-2 / Tier-3). Also Europe and the US, provided install quality and retention rates are high.
eCommerce / Coupons / Vouchers
Advantages:
• A wide range of products and brands gives plenty of room for testing and optimization.
• Great option when lead prices are moderate and users can make instant purchases.
Risks:
• High competition — especially from large, established brands.
• Platform restrictions may apply (Apple/Google policies, GDPR compliance, etc.).
• Landing page quality is crucial — if a user clicks through but finds a poorly designed store, the lead is essentially lost.
Best GEOs:
Tier-1 and Tier-2 markets — the US, Europe, and parts of Asia and Latin America.
CPA Goal Strategies in Push.House: How to Pick the Right Vertical and Set Up Your Campaign
1. Estimating Traffic Costs and CPA Goal
- Start small — run a test with a limited budget to measure your actual conversion rate and cost per lead.
• Analyze how much clicks, signups, or installs cost in your target GEO and use that data to set an optimal CPA value.
2. GEO Targeting
- Low-competition GEOs usually offer cheaper traffic, but the conversion rate might be lower.
• Tier-1 GEOs deliver higher payouts, but competition and CPA prices are also much steeper.
3. Creatives and Messaging
- Push notifications are perfect for creative testing — experiment with messages like “🛡️ Online protection: VPN discount,” “Your chance to win…,” or “New message from…”.
• Make sure your message instantly communicates the benefit — users should clearly understand what they’ll get after clicking.
4. Testing and Scaling
- Start with 2–3 verticals. Test offers, creatives, and formats (classic push, in-page).
• Once you see positive results, scale up — increase your budget, expand to new GEOs, and test similar offers.
5. CPA Goal Optimization
- Use tracking tools and integrations to identify which creatives or sources bring the highest-quality leads.
• Filter out poor traffic using IP blacklists, device filters, or sub-source exclusions.
Pros and Cons of CPA Goal in Push.House
Pros:
• Full control over lead pricing — you manage profitability yourself.
• Ability to work with higher-risk verticals that offer big payouts if you can optimize your CPA.
• Push traffic delivers instant reactions — especially with engaging creatives.
Cons:
• Strong dependency on creatives and messaging — a weak design or copy can quickly kill your CR.
• High competition in top-performing verticals.
• Constant tracking is essential to maintain lead quality.
Conclusions and Recommendations
The CPA Goal model in Push.House takes flexibility for affiliates to a new level. Being able to set your own lead price lets you fine-tune campaign budget and identify growth points faster.
Verticals like finance, dating, software & utilities, sweepstakes, nutra, and eCommerce all perform well — each with its own dynamics. Some rely on quick conversions from simple actions, others on high lead value and long-term LTV. There’s no universal formula, but push traffic gives you the freedom to test, optimize, and scale fast.
CPA Goal in Push.House is built for affiliates who think strategically and aren’t afraid to experiment. Now’s the time to test the model across different verticals and get the most out of your campaigns.
