What Is Popunder Traffic and How to Drive It Effectively
Hey there — Push.House here!
In affiliate marketing, popunder traffic remains one of the most popular formats for launching campaigns. Its key advantage is that the ad window appears after the user finishes their main action on a website — making popunders less intrusive than other formats. That’s exactly why popunder ads still show strong conversion rates. Both beginners and experienced affiliates continue to use them successfully. Let’s break it down.
Popunders & Onclick: What This Format Is and How It Works
The popunder (onclick) format is a variation of the classic popunder ad, where a new browser tab or window opens when a user clicks anywhere on a page. This makes the ad feel more natural — the user triggers it themselves.
The main benefit? Simplicity. To start, you just need to pick an offer, choose a GEO, and set your bids. Onclick popunder campaigns are perfect for beginners since they don’t require complex visuals — in fact, you can run them without creatives at all. This allows you to test different angles quickly and find what converts.
Onclick popunders perform especially well in top verticals like: Dating traffic, Gambling traffic, Betting traffic, App installs. These niches typically deliver high conversion rates, and with proper optimization, they can turn profitable fast.
To get solid results, it’s crucial to choose a reliable popunder network — one that offers anti-bot protection and tracker integration for affiliate analytics.
Push.House is one of those networks. Even with small bids, you can test offers cheaply and then scale up once you find a winning combo.
What Are Popunder Ads?
Popunder ads have been around since the early days of online marketing. The idea is simple: when a user visits a site, an additional browser window opens behind the main one, displaying the offer at a more convenient time. Popunders are great because they don’t require flashy banners or constant creative updates. This makes them one of the easiest and fastest formats for testing hypotheses and launching new campaigns.
For affiliates, stability and scalability are key. That’s why popunder networks like Push.House provide advertisers with large volumes of traffic at accessible prices.
Why Popunder Traffic Is Worth It
Effective affiliate marketing in 2025 wouldn’t be complete without popunders. The reason is simple — it’s cheap traffic that’s easy to test across multiple verticals. For newcomers, it’s a great way to understand the basics of arbitrage; for pros, it’s a scalable source for proven campaigns.
Popunders perform well across:
- Dating
- Gambling
- Betting
- E-commerce
- Finance
- App installs
- Sweepstakes
- Smartlinks
These verticals show the best performance thanks to their broad audience reach. With the right offers, popunder traffic can deliver stable profits even with low bids.
GEOs and Pricing: Where to Buy Traffic
The main question affiliates ask is: where to buy traffic and which GEOs to target? In Push.House, you can buy popunder traffic on a CPC basis, which makes budgeting and testing easier.
Best GEOs for popunder arbitrage in 2025:
- United States
- Indonesia
- Japan
- Bangladesh
- Peru
- Ecuador
These GEOs offer affordable clicks and solid conversion rates — a great balance for testing and scaling CPA or CPL offers.
Advantages and Technical Aspects
Another big plus of popunders is that it’s a no-creative ad format. Unlike banners or native ads, you don’t need to spend time designing visuals — focus on your offer funnel and tracking instead.
Popunders also pair well with other Push.House formats:
- Push traffic
- In-Page traffic
To minimize risks and protect your budget, use a reliable tracker and optimize your traffic regularly. Tracking helps increase ROI, filter out low-quality clicks, and prevent bot traffic or click fraud.
Conclusion
Popunder traffic remains a universal tool for making money in affiliate marketing.
Popunder ads help you reach a wide audience, while the format itself keeps things simple and easy to launch. By using a reliable popunder network or a trusted traffic source, affiliates get access to affordable, high-quality traffic that actually converts.
For beginners, it’s a great entry point into arbitrage. For professionals, it’s a proven working tool with strong scaling potential. That’s why popunders will stay in demand for a long time to come. Test the Popunders: Onclick format in Push.House today — and take your earnings to the next level!
