TOP Mistakes When Working with Push Traffic and How to Avoid Them
Hey there! Push.House here!
When used wisely, promoting offers through push networks can be a highly profitable venture. However, like any other advertising process, launching successful campaigns requires a smart approach. Many advertisers make mistakes that end up spending a big chunk of their budget, seriously affecting conversion rates and leading to disappointment with push traffic. To help you avoid these pitfalls, let’s go over the most common mistakes and figure out how to dodge them so you can get the most out of your campaigns in the long run.
Top Advertiser Mistakes
1. Skipping the Tracker
Some advertisers think they can manage without a tracker, relying solely on the analytics provided by the ad platform. At Push.House, we strive to offer you the most detailed stats possible to monitor your campaigns. However, without a tracker, you miss out on the ability to monitor user behavior at every stage of the funnel. This makes it difficult to identify which campaign and targeting settings are working and which ones are just draining your ad budget.
How to avoid it:
Always use trackers to monitor and analyze your campaigns. A tracker gives you the full picture, allowing you to optimize your campaigns effectively and improve ROI.
2. Neglecting Creative Tools
Creatives are the cornerstone of any ad campaign. The quality of your creative directly impacts how often users click on your push notifications. Despite this, many advertisers rush through the creative process and ignore tools that can help improve the look and effectiveness of their ads. As a result, the campaign fails to deliver the desired results, even though with a strong creative, it could have performed much better.
How to avoid it:
Use all the available tools and customization options to enhance your creatives. In Push.House, you can not only adjust button text and badges but also style in-page notifications to fit your approach. Remember: the more varied and high-quality your creatives are, the higher your chances of campaign success.
3. Ignoring Subscription Age
Overlooking the subscription age is a mistake that directly affects campaign performance. Users who’ve just subscribed to push notifications tend to be more active and engaged compared to those who subscribed a month ago. Ignoring this can lead to wasting your budget on inactive users.
How to avoid it:
Segment your audience based on traffic activity for better campaign results. For your convenience, we’ve divided it into the following segments:
- Premium: Subscriptions created 0-4 days ago.
- High: Subscriptions created 5-14 days ago.
- Medium: Subscriptions created more than 15 days ago.
4. Ignoring Auction Position
In push advertising, your position in the RTB (Real-Time Bidding) auction is crucial. If your bid is too low, your ads simply won’t be shown to users. Many advertisers underestimate the importance of this factor and don’t adjust their bids, which leads to a drop in campaign performance.
How to avoid it:
Always keep an eye on your auction position and adjust your bid to stay competitive and receive high-quality traffic. To make this easier, we’ve created a special section called “Network Volume” where you can find the latest minimum, maximum, and recommended CPC for each region. This way, you won’t waste your budget unnecessarily.
5. Ignoring Blacklists
If you notice that certain sources consistently underperform and don’t add them to your blacklist, you’re losing money. It’s like continuing to invest in a failing venture, hoping for a miracle.
How to avoid it:
Regularly analyze your campaign performance, identify the poor-performing sources, and add them to your blacklist. This will help you optimize your spending and improve overall results.
6. Not Tracking Creative CTR Over Time
A creative might perform well at the start of a campaign, but over time, its CTR (Click-Through Rate) will inevitably decline. If you don’t monitor these changes, you risk missing the point when your creative becomes stale and stops catching users’ attention.
How to avoid it:
Frequently check the CTR of your creatives and refresh them if you notice a drop in performance. Brand new, up-to-date creatives are key to maintaining steady campaign effectiveness.
7. Skipping Landing Page Testing
Many advertisers focus on creatives and traffic, neglecting the importance of their landing pages. Even if everything else is perfect, a poor landing page can ruin an entire campaign. This is why it’s essential to test landing pages before launching to find the one that converts best.
How to avoid it:
Test different landing pages to discover which one performs the best. Regular testing is the key to maximizing profits.
8. Running with Only 1-2 Creatives
Launching a campaign with just one or two creatives significantly limits your potential. Different audiences respond to different messages, and the more creative variations you test, the better your chances of finding one that works.
How to avoid it:
Create multiple creatives and test them across different audience segments. The more options you have, the higher your chances of finding a winning creative.
Conclusion
Working with push traffic requires close attention to detail and constant optimization. Use trackers, test your landing pages and creatives, monitor subscription age, and keep an eye on your auction position. Avoid these common mistakes, and your campaigns will deliver consistent results and a high ROI. And remember, we’re always here to help you get the most out of your campaigns!
