Retargeting: The Underrated Game-Changer of Affiliate Marketing
Hey! Push.House here.
In affiliate marketing, everyone’s chasing cheap clicks, fresh ideas, and hyped-up offers. But there’s one tool that often gets overlooked — even though it can bring in profit when it feels like nothing else is working. We’re talking about retargeting.
Let’s break down what it is, why it matters, and how to make the most of it in your Push.House campaigns.
What is retargeting?
Retargeting is a way to reconnect with users who’ve already interacted with your ad — but didn’t complete the target action (like signing up, making a deposit, or a purchase).
Simply put, you’re “catching up” with the user to bring them back into your funnel and guide them toward conversion. Retargeting works especially well with push traffic because:
- Push notifications stay in the user’s notification history and remain highly visible
- Users are more likely to revisit a landing page they’ve already seen
- Repeated exposure builds trust and helps beat banner blindness
Why is retargeting so powerful?
Here’s why affiliates who add retargeting to their strategy usually earn more:
It’s cheaper.
The user’s already been to your landing page — you already paid for that. A follow-up touch costs next to nothing compared to bringing in new traffic.
It’s more effective.
A user who’s already shown interest is way closer to converting than cold traffic. They just didn’t finish — help them cross the line.
It’s scalable.
You can run retargeting alongside your main campaign and stabilize ROI — even on offers that are starting to burn out.
How to retarget smart with Push.House
Here’s how to make retargeting actually work. A few proven tips:
Segment your audience properly.
Build your retargeting lists around users who:
- Visited the landing page but didn’t click the CTA
- Stayed on the page for more than 10 seconds (so they actually read it)
- Came from a specific creative — so you can follow up with a tailored message
Switch up your creatives.
Don’t just repeat the same message. Instead, show users:
- A new offer that “just launched for them”
- A unique bonus for coming back
- A sense of urgency — timer, deadline, personal call-out
Set smart timing and frequency.
Retargeting ≠ spam.
Here’s a working schedule: First follow-up: 1–2 hours after the visit. Second: the next day. Final: day 3. Then reset.
Where retargeting works best
It’s great across verticals — but it really shines in these:
1. iGaming
User checked the odds but didn’t deposit?
Show them a limited-time welcome bonus to bring them back.
2. E-commerce
Classic case: visitor adds to cart, but doesn’t check out. Retargeting helps seal the deal with a final push — like a discount, free shipping, or a gift. Lines like “Only 2 items left in stock” or “Your order is almost ready!” tend to work well.
3. Finance offers
User started filling out a form, but dropped off? Now’s your chance to bring them back with a message like: “Pre-approved,” “Higher limit available,” or “Limited-time application window.” The key is to make it feel like the decision is almost made — just one more step.
4. Subscriptions
If the user visited the landing page but didn’t confirm the subscription, retargeting can remind them what they’re missing — content, discounts, or exclusive access.
Works especially well in GEOs where mobile traffic is expensive and each user matters.
How retargeting works in Push.House
With Push.House, you can set up retargeting campaigns using Audience ID from your tracker or based on user behavior. Upload your user list or IDs, and run a push campaign with the right message tailored to that segment.
Final thoughts
Retargeting isn’t some magic button — but it’s a seriously powerful lever for getting the most out of traffic you already paid for. It builds loyalty, creates second chances, and increases retention.
Add it to your affiliate toolkit, experiment with formats and timing — and your ROI will thank you. Ready to launch your first retargeting campaign in Push.House?
Get started and test it out — and if you need help, our team is always here to guide you.
