Guides
7 October 2024

Push.House Multi-Format

Hey there! This is Push.House!

We’re always expanding the features of our ad network, and we’re excited to introduce another important update – multi-format campaigns! This tool has been highly anticipated, as it will not only save time when creating campaigns but also help you unlock the full potential of your traffic. Let’s dive into what multi-format campaigns are and how they can help you scale up your efforts.

What Are Multi-Format Campaigns?

A multi-format campaign lets you run several ad formats within a single campaign. Now, when you create a campaign in one format on Push.House, the system will automatically duplicate it across other formats. For example, if you create a campaign for Web Push, the system will also generate copies for InPage and OnClick formats. All settings from the original campaign are preserved, and the minimum cost-per-click (CPC) is set automatically based on the selected region.

This feature allows advertisers to significantly speed up the process of creating and launching new ad campaigns. Instead of manually creating separate campaigns for each format, Push.House does it for you. You can now test multiple formats simultaneously and quickly see which one performs best for your offer.

How Does It Work?

Using multi-format campaigns is super simple:

1. Create a campaign. During the campaign setup, you’ll see the “Multi-Format Campaign” block. Just select which formats you want to duplicate the campaign to.

2. Automated process. After setting it up, the system will automatically create copies of the campaign, keeping all major settings intact, except for the large image in the InPage format (due to technical reasons). But all other settings will be identical to the original campaign.

3. Bid optimization. Multi-format campaigns include automatic CPC bid settings for the selected region, helping you manage your budget efficiently.

How Multi-Format Campaigns Help You Scale

  1. Time-saving. Manually creating multiple campaigns takes up a lot of time. With this feature, you can launch new campaigns with just a few clicks, speeding up the ad launch process and freeing up time for other tasks.
  2. New audiences. Running multiple formats (Web Push, InPage, OnClick) helps you reach a wider audience, increasing your chances of getting conversions and boosting revenue. This is especially useful for those looking to scale quickly.
  3. Format testing. Multi-format campaigns allow you to test several ad formats at once and then analyze their performance. This makes it easier to find the best solutions for your offers and regions faster.

Conclusion

Multi-format campaigns are a great way to make the most of Push.House’s advertising potential. This new tool not only saves you time but also helps you reach a larger audience. The sooner you test out this update, the sooner you’ll be able to boost your campaign effectiveness and achieve better results.

Use multi-format campaigns to scale, test new formats, and maximize your profits with Push.House!

 

Launch you advertising campaigns in Push.House

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