Guides
27 October 2025

Hey! Push.House here. The headline is the first thing a user sees in a push notification — and it largely decides whether they’ll click. In the iGaming vertical this matters even more: players expect emotion, excitement, and quick decisions, so your headline has to grab attention immediately and promise clear value. A good headline lifts […]

Guides
10 October 2025

Hey! Push.House here. In 2023, the global iGaming market hit a record-breaking $540.3 billion, and by the end of 2025, it’s expected to surpass $674.7 billion. AI, once considered just a “cool experiment,” is now a real working tool. Affiliates are generating creatives with AI, using it to analyze audiences, and even letting algorithms manage […]