Banner Ads: A New Advertising Format by Push.House
Hi there! Push.House here.
We continue to expand the capabilities of our ad network and are excited to introduce another important update — a new advertising format, Banner Ads. Today, we’ll tell you what banner advertising is, what makes it special, and how to use it to maximize profits when promoting any vertical.
Banner Ads
Banner Ads (banner advertising, display ads) is a classic advertising format featuring a graphic ad placed on the websites of ad network partners. A banner combines an image, text, and a call to action, allowing it to instantly grab the user’s attention and motivate them to visit the landing page.
Banner advertising is one of the oldest and most proven formats in online advertising. Over the years, it hasn’t lost its relevance — on the contrary, the format has evolved and become even more effective. Today, Banner Ads firmly hold one of the leading positions in the toolkit of affiliates and advertisers worldwide.
How It Works
Unlike aggressive formats such as On-Click, banner advertising works in a soft and non-intrusive way. The ad is placed on a partner site’s page, and the user decides for themselves whether to interact with it. That’s why creative quality plays a key role: the more attractive and relevant the banner, the higher the CTR and conversion rate.
The creative should be eye-catching, concise, and contain a clear call to action. The main goal is to capture the user’s attention in a fraction of a second and encourage them to click. After clicking, the visitor lands on the advertiser’s landing page or pre-lander, where they perform the target action.
Banners are placed on Push.House partner websites — each of which has stable volumes of high-quality traffic and a wide audience of unique users.
Available Banner Sizes
Push.House supports all key banner sizes — both for desktop and mobile devices. This allows you to choose the optimal format for any ad placement and strategy:
- 300×100
- 300×250
- 300×600
- 728×90
- 900×250
- 250×250
- 300×50
- 320×480
- 320×50
- 160×600
- 970×250
- 336×280
- 468×60
- 120×600
This variety covers all relevant ad slots — from compact mobile banners to large premium desktop formats.
Pricing Models
Push.House offers two pricing models for the Banner Ads format:
- CPC (Cost Per Click) — pay for each click on the banner. Ideal for advertisers who want to pay only for actual visits to the landing page.
- CPM (Cost Per Mille) — pay per thousand impressions. The optimal choice for large-scale reach campaigns and brand awareness efforts.
The choice of model depends on your campaign goals, the specifics of your offer, and the quality of your creative.
Verticals
Banner Ads is a versatile format that works great with virtually all popular verticals. Thanks to the ability to fine-tune the visual side of the creative, banners are equally effective at promoting both simple and more complex offers.
Verticals that work great with the Banner Ads format:
- Gambling
- Betting
- Nutra
- Dating
- Sweepstakes
- Finance
- Crypto
- E-commerce
- Installs
- Adult
A well-crafted creative combined with precise targeting will deliver stable results even in competitive GEOs and challenging niches.
Advantages of Banner Ads
- Visual appeal. A banner is a full-fledged graphic creative that communicates the essence of the offer brightly and clearly. A strong creative can significantly boost CTR.
- Versatility. The format works for both lead generation and branding campaigns. Banner Ads are equally effective for direct response and brand awareness.
- Wide reach. Placing banners on Push.House partner sites gives you access to a massive audience worldwide.
- Size flexibility. 14 available sizes let you pick the optimal format for any ad slot and any device.
- Two pricing models. CPC and CPM give advertisers the freedom to choose the best strategy based on their campaign goals.
- Cross-vertical adaptability. Banner Ads effectively promote offers across different categories — from sweepstakes to financial products.
- All-device support. The format performs well on both desktop and mobile devices across any operating system.
How to Launch a Banner Ads Campaign
To use the new advertising format, go to the “Create Campaign” section in your Push.House dashboard. Among the available ad formats, select “Banner Ads”.
Next, choose the appropriate pricing model — CPC or CPM — upload creatives in the required sizes, and set up your targeting following the standard procedure. We’ve covered how to launch an ad campaign on Push.House in detail in our complete guide — be sure to check it out if you missed it.
To optimize your budget and avoid unwanted spending, don’t forget to use automated rules — a powerful campaign management tool available in your Push.House dashboard.
Conclusion
Banner Ads is a time-tested yet still highly effective advertising format that’s now available on Push.House. A wide selection of sizes, two pricing models to choose from, support for all popular verticals, and high-quality traffic from partner sites make banner advertising an excellent tool for both experienced affiliates and newcomers.
Launch your campaigns, test creatives, and scale your profits with Push.House.
